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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec192013

En Route To Winter Olympics, Kellogg's Team USA Turned Into Box Office Stars

By Barry Janoff

December 19, 2013: With less than 50 days until the Opening Ceremonies for the 2014 Winter Olympics, marketers and athletes are solidifying their activation leading up to and during and post-Games.

Kellogg's, an official partner of the U.S. Olympic Committee, plans to turn its roster of Olympic and Paralympic athletes, hopefuls and legends into box office stars.

Team Kellogg's, with about a dozen current and former athletes, will appear on cereal boxes such as Frosted Flakes, Corn Flakes, Froot Loops, Crispix, Apple Jacks and Raisin Bran; and on packaging for Kellogg's brands including Pop-Tarts and Eggo.

The limited-edition products will hit retail later this month.

Among the athletes, Gretchen Bleiler (snowboarding) will appear on packages of Nutri-Grain and Corn Pops; Torin Yater-Wallace (freeskiing) will be on packages of Pop-Tarts, Apple Jacks and Krave; Jim Craig (goalie for the gold-medal winning 1980 "Miracle on ice" hockey team) will be featured on packages of Corn Flakes and Raisin Bran; and the image of figure skating icon Kristi Yamaguchi will be on Crispix, Frosted Mini-Wheats, Kellogg's Fiber Plus and Eggo.

Amy Purdy (Paralympic snowboarding) will get a wide array of exposure on Crunchy Nut, Frosted Mini-Wheats, Smacks and Smart Start packaging.

The activation is part of the company's umbrella "From Great Things Come Great Starts" multi-media campaign, which includes TV, print, Internet and social media.

A "Give A Great Start" initiative features Team Kellogg's athletes will "[showing] their support by tweeting out with #greatstarts and encouraging consumers to do the same." For each tweet with that hash tag, Kellogg's will help provide breakfast for a child in need.

"We're thrilled to feature all of the Team Kellogg's athletes on packaging, as a majority of them compete for Team USA to make it to the Sochi Games," Noel Geoffroy, svp-marketing and innovation for Kellogg's U.S. Morning Foods, said in a statement. "Our athletes truly believe that from great starts come great things, and we're proud to showcase them as the face of our products."

In addition to the front-of-pack images, all of the Team Kellogg's athletes will also be featured on the back of specially-themed packages for a wide variety of Kellogg's brands.

The Winter Olympics will be held Feb. 7-23, 2014.

Kellogg's Box Office Stars:

Gretchen Bleiler (snowboarding): Nutri-Grain, Corn Pops
Heath Calhoun (Paralympic Alpine skiing): Corn Flakes
Jim Craig (hockey legend): Corn Flakes, Raisin Bran
Meryl Davis and Charlie White (ice dancing): Crispix
Sarah Hendrickson (ski jumping): Frosted Flakes and Froot Loops
Ted Ligety (Alpine skiing): Corn Flakes, Frosted Mini-Wheats
Noelle Pikus-Pace (skeleton): Rice Krispies, Cocoa Krispies
Amy Purdy (Paralympic snowboarding): Crunchy Nut, Frosted Mini-Wheats, Smacks, Smart Start
• Kristi Yamaguchi (figure skating legend): Crispix, Frosted Mini-Wheats, Kellogg's Fiber Plus, Eggo
Torin Yater-Wallace (freeskiing): Pop-Tarts, Apple Jacks and Krave

(Editor's note: Yater-Wallace's role in Sochi is still being determined after he fell earlier this month during a practice run at a Dew Tour event and suffered a collapsed lung and broken ribs.)

Q&A: Kellogg's A Sochi Cereal Thriller

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