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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec192013

En Route To Winter Olympics, Kellogg's Team USA Turned Into Box Office Stars

By Barry Janoff

December 19, 2013: With less than 50 days until the Opening Ceremonies for the 2014 Winter Olympics, marketers and athletes are solidifying their activation leading up to and during and post-Games.

Kellogg's, an official partner of the U.S. Olympic Committee, plans to turn its roster of Olympic and Paralympic athletes, hopefuls and legends into box office stars.

Team Kellogg's, with about a dozen current and former athletes, will appear on cereal boxes such as Frosted Flakes, Corn Flakes, Froot Loops, Crispix, Apple Jacks and Raisin Bran; and on packaging for Kellogg's brands including Pop-Tarts and Eggo.

The limited-edition products will hit retail later this month.

Among the athletes, Gretchen Bleiler (snowboarding) will appear on packages of Nutri-Grain and Corn Pops; Torin Yater-Wallace (freeskiing) will be on packages of Pop-Tarts, Apple Jacks and Krave; Jim Craig (goalie for the gold-medal winning 1980 "Miracle on ice" hockey team) will be featured on packages of Corn Flakes and Raisin Bran; and the image of figure skating icon Kristi Yamaguchi will be on Crispix, Frosted Mini-Wheats, Kellogg's Fiber Plus and Eggo.

Amy Purdy (Paralympic snowboarding) will get a wide array of exposure on Crunchy Nut, Frosted Mini-Wheats, Smacks and Smart Start packaging.

The activation is part of the company's umbrella "From Great Things Come Great Starts" multi-media campaign, which includes TV, print, Internet and social media.

A "Give A Great Start" initiative features Team Kellogg's athletes will "[showing] their support by tweeting out with #greatstarts and encouraging consumers to do the same." For each tweet with that hash tag, Kellogg's will help provide breakfast for a child in need.

"We're thrilled to feature all of the Team Kellogg's athletes on packaging, as a majority of them compete for Team USA to make it to the Sochi Games," Noel Geoffroy, svp-marketing and innovation for Kellogg's U.S. Morning Foods, said in a statement. "Our athletes truly believe that from great starts come great things, and we're proud to showcase them as the face of our products."

In addition to the front-of-pack images, all of the Team Kellogg's athletes will also be featured on the back of specially-themed packages for a wide variety of Kellogg's brands.

The Winter Olympics will be held Feb. 7-23, 2014.

Kellogg's Box Office Stars:

Gretchen Bleiler (snowboarding): Nutri-Grain, Corn Pops
Heath Calhoun (Paralympic Alpine skiing): Corn Flakes
Jim Craig (hockey legend): Corn Flakes, Raisin Bran
Meryl Davis and Charlie White (ice dancing): Crispix
Sarah Hendrickson (ski jumping): Frosted Flakes and Froot Loops
Ted Ligety (Alpine skiing): Corn Flakes, Frosted Mini-Wheats
Noelle Pikus-Pace (skeleton): Rice Krispies, Cocoa Krispies
Amy Purdy (Paralympic snowboarding): Crunchy Nut, Frosted Mini-Wheats, Smacks, Smart Start
• Kristi Yamaguchi (figure skating legend): Crispix, Frosted Mini-Wheats, Kellogg's Fiber Plus, Eggo
Torin Yater-Wallace (freeskiing): Pop-Tarts, Apple Jacks and Krave

(Editor's note: Yater-Wallace's role in Sochi is still being determined after he fell earlier this month during a practice run at a Dew Tour event and suffered a collapsed lung and broken ribs.)

Q&A: Kellogg's A Sochi Cereal Thriller

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