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• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec192013

En Route To Winter Olympics, Kellogg's Team USA Turned Into Box Office Stars

By Barry Janoff

December 19, 2013: With less than 50 days until the Opening Ceremonies for the 2014 Winter Olympics, marketers and athletes are solidifying their activation leading up to and during and post-Games.

Kellogg's, an official partner of the U.S. Olympic Committee, plans to turn its roster of Olympic and Paralympic athletes, hopefuls and legends into box office stars.

Team Kellogg's, with about a dozen current and former athletes, will appear on cereal boxes such as Frosted Flakes, Corn Flakes, Froot Loops, Crispix, Apple Jacks and Raisin Bran; and on packaging for Kellogg's brands including Pop-Tarts and Eggo.

The limited-edition products will hit retail later this month.

Among the athletes, Gretchen Bleiler (snowboarding) will appear on packages of Nutri-Grain and Corn Pops; Torin Yater-Wallace (freeskiing) will be on packages of Pop-Tarts, Apple Jacks and Krave; Jim Craig (goalie for the gold-medal winning 1980 "Miracle on ice" hockey team) will be featured on packages of Corn Flakes and Raisin Bran; and the image of figure skating icon Kristi Yamaguchi will be on Crispix, Frosted Mini-Wheats, Kellogg's Fiber Plus and Eggo.

Amy Purdy (Paralympic snowboarding) will get a wide array of exposure on Crunchy Nut, Frosted Mini-Wheats, Smacks and Smart Start packaging.

The activation is part of the company's umbrella "From Great Things Come Great Starts" multi-media campaign, which includes TV, print, Internet and social media.

A "Give A Great Start" initiative features Team Kellogg's athletes will "[showing] their support by tweeting out with #greatstarts and encouraging consumers to do the same." For each tweet with that hash tag, Kellogg's will help provide breakfast for a child in need.

"We're thrilled to feature all of the Team Kellogg's athletes on packaging, as a majority of them compete for Team USA to make it to the Sochi Games," Noel Geoffroy, svp-marketing and innovation for Kellogg's U.S. Morning Foods, said in a statement. "Our athletes truly believe that from great starts come great things, and we're proud to showcase them as the face of our products."

In addition to the front-of-pack images, all of the Team Kellogg's athletes will also be featured on the back of specially-themed packages for a wide variety of Kellogg's brands.

The Winter Olympics will be held Feb. 7-23, 2014.

Kellogg's Box Office Stars:

Gretchen Bleiler (snowboarding): Nutri-Grain, Corn Pops
Heath Calhoun (Paralympic Alpine skiing): Corn Flakes
Jim Craig (hockey legend): Corn Flakes, Raisin Bran
Meryl Davis and Charlie White (ice dancing): Crispix
Sarah Hendrickson (ski jumping): Frosted Flakes and Froot Loops
Ted Ligety (Alpine skiing): Corn Flakes, Frosted Mini-Wheats
Noelle Pikus-Pace (skeleton): Rice Krispies, Cocoa Krispies
Amy Purdy (Paralympic snowboarding): Crunchy Nut, Frosted Mini-Wheats, Smacks, Smart Start
• Kristi Yamaguchi (figure skating legend): Crispix, Frosted Mini-Wheats, Kellogg's Fiber Plus, Eggo
Torin Yater-Wallace (freeskiing): Pop-Tarts, Apple Jacks and Krave

(Editor's note: Yater-Wallace's role in Sochi is still being determined after he fell earlier this month during a practice run at a Dew Tour event and suffered a collapsed lung and broken ribs.)

Q&A: Kellogg's A Sochi Cereal Thriller

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