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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec052013

USOC Helps Team USA Get To Sesame Street En Route To Winter Olympics

Special to NYSportsJournalism.com

December 5, 2013: The 2014 Winter Olympics will take place in Sochi, Russia, but the U.S. Olympic Committee and Team USA will first take a trip down Sesame Street.

The USOC said it has "partnered" with Sesame Workshop, the nonprofit educational organization, to be an official affiliate of Team USA through the Sochi 2014 Olympic and Paralympic Winter Games.

The USOC said that the joint venture would include "inspirational and educational online content" featuring the Muppets from Sesame Street and Team USA athletes, a Sesame Street family pavilion at all USOC Road to Sochi Tour stops and Sesame Street Winter Games-themed children’s apparel available at retail stores and online.

A portion of all sales proceeds will support U.S. Olympic and Paralympic athletes and hopefuls.

There will also be a Games-themed Sesame Street episode that will air in February featuring Olympic figure skating champion Evan Lysacek. Both organizations will support the athletes through a robust social media campaign before and during the Sochi Winter Games.

A promo spot was launched to coincide with the official unveiling of the alliance in which Sesame Street's Elmo encourages people to support Team USA. (See the spot here.)

USOC said the alliance was initiated during the 2012 Summer Games in London and "soft-launched" without official word during the Road to Sochi 100 Day Countdown event in New York's Times Square on Oct. 29 with a Sesame Street family pavilion.

“We are thrilled to officially welcome Sesame Street into the U.S. Olympic Family,” Peter Zeytoonjian, USOC managing director of direct marketing, consumer products and events, said in a statement. “Thanks to Elmo, Abby and Grover — whose special appearances at USA House during the London 2012 Olympic Games helped catalyze discussions for this partnership — now even the youngest fans will be able to show their support for Team USA through this endearing Team USA, Sesame Workshop endeavor.”

Sesame Street will participate in the USOC’s full Road to Sochi Tour presented by Liberty Mutual Insurance, a 13-stop interactive sports event that traveling throughout the country. At each tour stop, Sesame Street will have a co-branded interactive family tent; a costumed character Elmo will make special appearances at select stops.

The Road to Sochi Tour presented by Liberty Mutual hits Dallas this weekend (Dec. 7-8) and will run through the final stop, in New York's Grand Central Terminal, on Feb. 23. (Full Tour schedule here.)

According to Maura Regan, svp and GM-global consumer products for Sesame Workshop, “This unique venture with the United States Olympic Committee is a wonderful way to reinforce important lessons like healthy habits, good sportsmanship, and teamwork – concepts Sesame Street has delivered for over four decades to millions of children,” said . “This new, delightful Sesame Street content will bring together the U.S. Olympic Family with children and families around the country.”

Official Team USA domestic partners include 24 Hour Fitness, Anheuser-Busch (Budweiser) AT&T, BMW America, BP, Chobani, Citi, Deloitte, The Hartford, Hilton, Kelloggs, Liberty Mutual, Nike, Oakley, Smucker's, AmeriTrade and United.

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