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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec052013

USOC Helps Team USA Get To Sesame Street En Route To Winter Olympics

Special to NYSportsJournalism.com

December 5, 2013: The 2014 Winter Olympics will take place in Sochi, Russia, but the U.S. Olympic Committee and Team USA will first take a trip down Sesame Street.

The USOC said it has "partnered" with Sesame Workshop, the nonprofit educational organization, to be an official affiliate of Team USA through the Sochi 2014 Olympic and Paralympic Winter Games.

The USOC said that the joint venture would include "inspirational and educational online content" featuring the Muppets from Sesame Street and Team USA athletes, a Sesame Street family pavilion at all USOC Road to Sochi Tour stops and Sesame Street Winter Games-themed children’s apparel available at retail stores and online.

A portion of all sales proceeds will support U.S. Olympic and Paralympic athletes and hopefuls.

There will also be a Games-themed Sesame Street episode that will air in February featuring Olympic figure skating champion Evan Lysacek. Both organizations will support the athletes through a robust social media campaign before and during the Sochi Winter Games.

A promo spot was launched to coincide with the official unveiling of the alliance in which Sesame Street's Elmo encourages people to support Team USA. (See the spot here.)

USOC said the alliance was initiated during the 2012 Summer Games in London and "soft-launched" without official word during the Road to Sochi 100 Day Countdown event in New York's Times Square on Oct. 29 with a Sesame Street family pavilion.

“We are thrilled to officially welcome Sesame Street into the U.S. Olympic Family,” Peter Zeytoonjian, USOC managing director of direct marketing, consumer products and events, said in a statement. “Thanks to Elmo, Abby and Grover — whose special appearances at USA House during the London 2012 Olympic Games helped catalyze discussions for this partnership — now even the youngest fans will be able to show their support for Team USA through this endearing Team USA, Sesame Workshop endeavor.”

Sesame Street will participate in the USOC’s full Road to Sochi Tour presented by Liberty Mutual Insurance, a 13-stop interactive sports event that traveling throughout the country. At each tour stop, Sesame Street will have a co-branded interactive family tent; a costumed character Elmo will make special appearances at select stops.

The Road to Sochi Tour presented by Liberty Mutual hits Dallas this weekend (Dec. 7-8) and will run through the final stop, in New York's Grand Central Terminal, on Feb. 23. (Full Tour schedule here.)

According to Maura Regan, svp and GM-global consumer products for Sesame Workshop, “This unique venture with the United States Olympic Committee is a wonderful way to reinforce important lessons like healthy habits, good sportsmanship, and teamwork – concepts Sesame Street has delivered for over four decades to millions of children,” said . “This new, delightful Sesame Street content will bring together the U.S. Olympic Family with children and families around the country.”

Official Team USA domestic partners include 24 Hour Fitness, Anheuser-Busch (Budweiser) AT&T, BMW America, BP, Chobani, Citi, Deloitte, The Hartford, Hilton, Kelloggs, Liberty Mutual, Nike, Oakley, Smucker's, AmeriTrade and United.

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