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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
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Tuesday
Oct232012

Quarterback Tim Tebow Gets Starting Assignment In FRS Energy Campaign

Special to NYSportsJournalism

October 23, 2012: Tim Tebow may be the back-up quarterback (and sometimes running back and wide receiver) with the New York Jets, but he gets a starting assignment with FRS energy drink, leading a multi-media campaign anchored by a sweepstakes with a top prize of spending time with Tebow and a social media aspect driving awareness of the Tim Tebow Foundation.

The campaign, “Time with Tebow,” is led by Internet and in-store elements, the latter featuring limited-edition FRS products adorned by Tebow.

Each commemorative package will feature a seven-digit code, which consumers can use at a dedicated Web site to enter the national sweepstakes. At stake are offer "thousands of prizes including a chance to win a once-in-a-lifetime trip to spend time with Tim Tebow," according to FRS. Other items include autographed jerseys, footballs and helmets.

FRS also said that all participants in the promotion will automatically win a coupon valid for a free bottle or can of FRS. (Full details here.)

“Time with Tebow” will also feature “Football Friday” social media promotions to bring awareness to the Tim Tebow Foundation. The goal of the foundation is “to bring faith, hope, and love to those needing a brighter day in their darkest hour of need.”

Tebow has more than 1.9 million followers on his person Twitter account.

“We are thrilled to launch the ‘Time with Tebow’ campaign with Tim,” Matt Kohler, CMO for FRS, said in a statement. “In addition to his athletic accomplishments, Tim is an outstanding role model and philanthropist. He also genuinely believes in FRS products as part of a healthy, active lifestyle.”

"Tim is an outstanding role model and philanthropist. He also genuinely believes in FRS products as part of a healthy, active lifestyle.”

According to Tebow, “First and foremost in any product I endorse, I want to believe in the product, and I believe in FRS. FRS Healthy Energy has helped me perform at my best on and off the field and has given me an edge. I am excited to support this promotion and help bring FRS to consumers across the country. “

Tebow has been an official FRS spokesperson since 2010, and has used the products since his college days at the University of Florida, according to FRS.

His other endorsement deals include Nike, Jockey, EA Sports, Soul Electronics and Palm Beach Autographs.

Madison Avenue Gives Nod To Tim Tebow As Starter

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References (6)

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    NYSportsJournalism.com - Tebow Gets To Start For FRS - Quarterback Tim Tebow Gets Starting Assignment In FRS Energy Campaign
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    Football is really one particular of the biggest sports in America. It has a key following.
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    Response: TpHsNuJL
    NYSportsJournalism.com - Tebow Gets To Start For FRS - Quarterback Tim Tebow Gets Starting Assignment In FRS Energy Campaign
  • Response
    Football is genuinely one particular of the greatest sports in America. It has a significant following.
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    NYSportsJournalism.com - Tebow Gets To Start For FRS - Quarterback Tim Tebow Gets Starting Assignment In FRS Energy Campaign
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