Special to NYSportsJournalism
October 23, 2012: Tim Tebow may be the back-up quarterback (and sometimes running back and wide receiver) with the New York Jets, but he gets a starting assignment with FRS energy drink, leading a multi-media campaign anchored by a sweepstakes with a top prize of spending time with Tebow and a social media aspect driving awareness of the Tim Tebow Foundation.
The campaign, “Time with Tebow,” is led by Internet and in-store elements, the latter featuring limited-edition FRS products adorned by Tebow.
Each commemorative package will feature a seven-digit code, which consumers can use at a dedicated Web site to enter the national sweepstakes. At stake are offer "thousands of prizes including a chance to win a once-in-a-lifetime trip to spend time with Tim Tebow," according to FRS. Other items include autographed jerseys, footballs and helmets.
FRS also said that all participants in the promotion will automatically win a coupon valid for a free bottle or can of FRS. (Full details here.)
“Time with Tebow” will also feature “Football Friday” social media promotions to bring awareness to the Tim Tebow Foundation. The goal of the foundation is “to bring faith, hope, and love to those needing a brighter day in their darkest hour of need.”
Tebow has more than 1.9 million followers on his person Twitter account.
“We are thrilled to launch the ‘Time with Tebow’ campaign with Tim,” Matt Kohler, CMO for FRS, said in a statement. “In addition to his athletic accomplishments, Tim is an outstanding role model and philanthropist. He also genuinely believes in FRS products as part of a healthy, active lifestyle.”
"Tim is an outstanding role model and philanthropist. He also genuinely believes in FRS products as part of a healthy, active lifestyle.”
According to Tebow, “First and foremost in any product I endorse, I want to believe in the product, and I believe in FRS. FRS Healthy Energy has helped me perform at my best on and off the field and has given me an edge. I am excited to support this promotion and help bring FRS to consumers across the country. “
Tebow has been an official FRS spokesperson since 2010, and has used the products since his college days at the University of Florida, according to FRS.
His other endorsement deals include Nike, Jockey, EA Sports, Soul Electronics and Palm Beach Autographs.
Madison Avenue Gives Nod To Tim Tebow As Starter
Back to Home Page