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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Oct232012

Quarterback Tim Tebow Gets Starting Assignment In FRS Energy Campaign

Special to NYSportsJournalism

October 23, 2012: Tim Tebow may be the back-up quarterback (and sometimes running back and wide receiver) with the New York Jets, but he gets a starting assignment with FRS energy drink, leading a multi-media campaign anchored by a sweepstakes with a top prize of spending time with Tebow and a social media aspect driving awareness of the Tim Tebow Foundation.

The campaign, “Time with Tebow,” is led by Internet and in-store elements, the latter featuring limited-edition FRS products adorned by Tebow.

Each commemorative package will feature a seven-digit code, which consumers can use at a dedicated Web site to enter the national sweepstakes. At stake are offer "thousands of prizes including a chance to win a once-in-a-lifetime trip to spend time with Tim Tebow," according to FRS. Other items include autographed jerseys, footballs and helmets.

FRS also said that all participants in the promotion will automatically win a coupon valid for a free bottle or can of FRS. (Full details here.)

“Time with Tebow” will also feature “Football Friday” social media promotions to bring awareness to the Tim Tebow Foundation. The goal of the foundation is “to bring faith, hope, and love to those needing a brighter day in their darkest hour of need.”

Tebow has more than 1.9 million followers on his person Twitter account.

“We are thrilled to launch the ‘Time with Tebow’ campaign with Tim,” Matt Kohler, CMO for FRS, said in a statement. “In addition to his athletic accomplishments, Tim is an outstanding role model and philanthropist. He also genuinely believes in FRS products as part of a healthy, active lifestyle.”

"Tim is an outstanding role model and philanthropist. He also genuinely believes in FRS products as part of a healthy, active lifestyle.”

According to Tebow, “First and foremost in any product I endorse, I want to believe in the product, and I believe in FRS. FRS Healthy Energy has helped me perform at my best on and off the field and has given me an edge. I am excited to support this promotion and help bring FRS to consumers across the country. “

Tebow has been an official FRS spokesperson since 2010, and has used the products since his college days at the University of Florida, according to FRS.

His other endorsement deals include Nike, Jockey, EA Sports, Soul Electronics and Palm Beach Autographs.

Madison Avenue Gives Nod To Tim Tebow As Starter

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    NYSportsJournalism.com - Tebow Gets To Start For FRS - Quarterback Tim Tebow Gets Starting Assignment In FRS Energy Campaign
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    Football is really one particular of the biggest sports in America. It has a key following.
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    NYSportsJournalism.com - Tebow Gets To Start For FRS - Quarterback Tim Tebow Gets Starting Assignment In FRS Energy Campaign
  • Response
    Football is genuinely one particular of the greatest sports in America. It has a significant following.
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    NYSportsJournalism.com - Tebow Gets To Start For FRS - Quarterback Tim Tebow Gets Starting Assignment In FRS Energy Campaign
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