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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jan252018

Tecate Grills More Money, Media, Marketing Punch With Alvarez For ‘Bold’ Campaign

By Barry Janoff

January 24, 2018: Last year, Tecate ran a campaign that featured world-champion boxer Canelo Alvarez and actor Sylvester Stallone.

The beer brand is back again, and so is Alvarez, and Tecate plans to land an even stronger marketing punch with the next evolution of its “Born Bold” umbrella campaign.

For the multi-platform “We Are Bold,” Tecate said it would “increase (its) investment in paid media by five-fold,” running creative for 52 weeks, more than triple the 17-week appearance for its 2017 effort.

It will also expand the reach to more platforms and more areas of the country.

Tecate, imported by Heineken USA, said its target demo is a bicultural Hispanic male, with spots to air on national Hispanic and English networks.

The creative introduces a new theme, “built around four friends' brotherly bond while emphasizing the camaraderie, rivalries and unspoken, yet understood, inside jokes during their regular barbecues.”

In some of the creative, Alvarez interacts with the “Quatro Amigos” during Carne Asada (BBQ).

According to Tecate, “The ‘We Are Bold' campaign is rooted in consumer insights for the beer brand's core demographic, the bicultural Hispanic male, and the role that the BBQ grilling occasion — or Carne Asada, as literally translated by this group — plays culturally as a social forum to grow closer to their friends and as a key consumption occasion.”

The effort, which launches with two spots and will add a third in May, also includes Internet, social media, POP and out-of-home.

For the latter, billboards will appear in select Sun Belt states (Arizona, California, New Mexico, Nevada and Texas) in the coming weeks and expand to 30 key markets by early spring, including New York, Chicago, Atlanta and Orlando.

Lead agencies include Red Urban, Tecate's digital agency, and Nómades.

"By grounding our creative in the Carne Asada occasion, we've brought to life those intangible bonding moments guys share with their brothers around a grill," Belen Pamukoff, Tecate brand director, said in a statement.

"These moments will be extended throughout the year as we continue to feature the how, when and where our bicultural Hispanic celebrates the unique brotherhood between friends with a refreshing Tecate."

"Chill" is a test of will as the four vie to see who can hold their ice cold Tecate the longest, despited the increasing pain, “highlighting that there's always a friendly competition amongst brothers.”

In “Competition,” the guys seek to outdo each other during a cookout with bigger grills covered with more and more food. Alvarez wins out, however, when he opens the hood to his car and unveils a grill bigger than all the others and filled with even more food and more Tecate.

Gym” finds Alvarez in a gym about to work out. A large slab of meat is hanging from a hook, usually used by boxers to strengthen their bodies by punching away at it as if it were an opponent in the ring. Instead, Alvarez cuts up the meat and begins to grill it, accompanied by Tecate.

According to Pablo Batlle, CCO for Nómades, "In 2018, we want to continue modernizing and building Tecate towards becoming the No. 1 Mexican import light brand.

“The challenge this year was to find relevant and insightful examples for the market around the Brotherhood of the BBQ. The campaign idea looks to unite bicultural men who love a good Carne Asada and an ice cold Tecate,” said Batlle.

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