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Bahamas Red Cross donation site. #HelpUsHelp

• Michael Jordan has sold minority stake ownerships in the NBA’s Charlotte Hornets to two investment brokers but will remain majority owner for the team: Gabe Plotkin, founder and chief investment officer for Melvin Capital, and Daniel Sundheim, founder and chief investment officer for D1 Capital, have joined the Hornets as partners, pending NBA approval. Financial terms were not disclosed.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver .

On both nights, Superstars from Raw and SmackDown will appear along with personalities from Fox and NBCUniversal programming who will announce select picks from each brand.

The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• Ricky Rubio was named Tissot MVP of the FIBA World Cup after leading Spain to the 2019 championship.

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Thursday
Jan252018

Tecate Grills More Money, Media, Marketing Punch With Alvarez For ‘Bold’ Campaign

By Barry Janoff

January 24, 2018: Last year, Tecate ran a campaign that featured world-champion boxer Canelo Alvarez and actor Sylvester Stallone.

The beer brand is back again, and so is Alvarez, and Tecate plans to land an even stronger marketing punch with the next evolution of its “Born Bold” umbrella campaign.

For the multi-platform “We Are Bold,” Tecate said it would “increase (its) investment in paid media by five-fold,” running creative for 52 weeks, more than triple the 17-week appearance for its 2017 effort.

It will also expand the reach to more platforms and more areas of the country.

Tecate, imported by Heineken USA, said its target demo is a bicultural Hispanic male, with spots to air on national Hispanic and English networks.

The creative introduces a new theme, “built around four friends' brotherly bond while emphasizing the camaraderie, rivalries and unspoken, yet understood, inside jokes during their regular barbecues.”

In some of the creative, Alvarez interacts with the “Quatro Amigos” during Carne Asada (BBQ).

According to Tecate, “The ‘We Are Bold' campaign is rooted in consumer insights for the beer brand's core demographic, the bicultural Hispanic male, and the role that the BBQ grilling occasion — or Carne Asada, as literally translated by this group — plays culturally as a social forum to grow closer to their friends and as a key consumption occasion.”

The effort, which launches with two spots and will add a third in May, also includes Internet, social media, POP and out-of-home.

For the latter, billboards will appear in select Sun Belt states (Arizona, California, New Mexico, Nevada and Texas) in the coming weeks and expand to 30 key markets by early spring, including New York, Chicago, Atlanta and Orlando.

Lead agencies include Red Urban, Tecate's digital agency, and Nómades.

"By grounding our creative in the Carne Asada occasion, we've brought to life those intangible bonding moments guys share with their brothers around a grill," Belen Pamukoff, Tecate brand director, said in a statement.

"These moments will be extended throughout the year as we continue to feature the how, when and where our bicultural Hispanic celebrates the unique brotherhood between friends with a refreshing Tecate."

"Chill" is a test of will as the four vie to see who can hold their ice cold Tecate the longest, despited the increasing pain, “highlighting that there's always a friendly competition amongst brothers.”

In “Competition,” the guys seek to outdo each other during a cookout with bigger grills covered with more and more food. Alvarez wins out, however, when he opens the hood to his car and unveils a grill bigger than all the others and filled with even more food and more Tecate.

Gym” finds Alvarez in a gym about to work out. A large slab of meat is hanging from a hook, usually used by boxers to strengthen their bodies by punching away at it as if it were an opponent in the ring. Instead, Alvarez cuts up the meat and begins to grill it, accompanied by Tecate.

According to Pablo Batlle, CCO for Nómades, "In 2018, we want to continue modernizing and building Tecate towards becoming the No. 1 Mexican import light brand.

“The challenge this year was to find relevant and insightful examples for the market around the Brotherhood of the BBQ. The campaign idea looks to unite bicultural men who love a good Carne Asada and an ice cold Tecate,” said Batlle.

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