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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Nov302017

NBCU’s Telemundo Deportes' Goal: Historic Coverage Of 2018 FIFA World Cup

By Barry Janoff

November 29, 2017: In 2011, Telemundo Deportes won the exclusive Spanish-speaking rights to broadcast the 2018 and 2022 World Cups in the United States, paying an estimated $600 million, according to industry analysts.

Fast-forward to November 2017, and Telemundo has unveiled extensive multi-platform plans for its first FIFA World Cup broadcast, supporting what it said is likely to be the most-watched, most-consumed event in Spanish-language history.

Telemundo’s activation for the FIFA World Cup in Russia officially begins Dec. 1 with the Final Draw of the 32 nations that have qualified, and then builds to the matches themselves, scheduled for June 14 - July 15.

“We have been looking forward to Russia 2018 since 2011 when Telemundo, with the support of NBCUniversal, became the new Spanish-language home of the FIFA World Cup,” Ray Warren, president of Telemundo Deportes, a division of Comcast’s NBCUniversal Telemundo Enterprises, said Wednesday (Nov. 29) during a media conference call.

“As we approach the World Cup Draw this Friday and the World Cup Finals next June, we at Telemundo and NBCUniversal renew our commitment to deliver the highest quality, most consumed, and most talked about FIFA World Cup coverage in the event’s history,” said Warren.

Telemundo Deportes said it plans more than 500 hours of World Cup-related programming across Telemundo Network and its sister cable network Universo.

Telemundo Deportes’ digital platforms will provide more than 1,000 hours of content, including a live-stream of all Telemundo Deportes’ programming, exclusive short- and long-form content and highlights.

During the FIFA World Cup Final Draw, Telemundo said it would launch the first elements of a multi-media, multi-language marketing campaign, from lead agencies Anomaly (bi-lingual) and Republica (Hispanic).

The campaign will support the fact that Telemundo and Universo will broadcast all 64 games live: 56 on Telemundo and eight on Universo.

All the matches will also stream live via the Telemundo Deportes’ En Vivo app and TelemundoDeportes.com.

The digital coverage will be supplemented by “extensive social media content” on YouTube, SnapChat, Instagram, Facebook and other platforms.

In addition, for the first time during a FIFA World Cup, Telemundo Deportes said it would offer “a full-service virtual reality app that enables (viewers) to enjoy select content from a virtual VIP suite through a super wide angle feed, experiencing the best of both worlds: feeling like being at the stadium, while watching the high-quality TV signal.”

A wide variety of VR content produced for the 2018 FIFA World Cup Russia will be available in the VR app: 2D feeds, 180° views, 360° short-form video content and near-live multi-angle clips, according to Telemundo.

“This will be a historic World Cup in many ways,” said Warren. “We are harmonizing all of NBCU's assets into production and coverage . . . This will be the most exciting World Cup coverage ever."

Although some observers said that viewership in the U.S. would be lower than initially anticipated due to the U.S. Men’s National Team failing to make the cut, Telemundo said it would maintain an aggressive attitude in its coverage.

“It’s unfortunate that the U.S. didn't make it, but we are spending what we thought we would spend, maybe more.” said Warren. “Our strategy is that it has to be ‘World Cup Great.’ Nothing less. We want to serve all our fans.”

According to Warren, “Ad sales are way beyond 50%, but I won't get too forensic. The World Cup is the World Cup. It’s a live event. There are a lot of dollars floating around out there. If you are Toyota or any big company, if you want to sell your product, you have to sell to a Spanish audience.”

Telemundo Deportes said it would share ad sales figures in the near future.

FIFA partners include adidas, Coca-Cola, Wanda, Gazprom, Hyundai/Kia Motors, Qatar Airways, Visa

FIFA World Cup sponsors include Budweiser, Hissende, McDonald’s and Vivo.

Fox, which has English-language broadcast rights in the U.S. — also awarded back in 2011 — indicated it might alter some coverage due to the lack of an American team.

Fox will air the FIFA World Cup Final Draw Dec. 1 in English. The network has signed such companies as Volkswagen and Verizon to sponsorship deals during the tournament.

In 2015, both Telemundo and Fox extended their exclusive deals with FIFA to include the 2026 World Cup.

The 2022 FIFA World Cup is being held in Qatar. The 2026 World Cup is currently in the pre-bid process, including a potential three-nation host bid from the U.S.-Canada-Mexico.

Telemundo rival Univision had U.S. Spanish-language rights to the 12 World Cups prior to 2018.

Regarding its marketing support, Telemundo Deportes said, “The campaign reflects how soccer viewers live the World Cup together, aiming to create a cultural movement for Telemundo’s most unique, exciting, authentic World Cup coverage among all Hispanics across every platform, regardless of language, ever."

The campaign will debut across Telemundo, Universo and several NBCUniversal platforms.

“Our marketing strategy is to honor and serve our core (Hispanic-speaking) audience and then win the war with the bi-lingual audience,” said Warren. “The English-speaking audience will arrive.”

Breaking down its more than 500 hours of World Cup-related programming throughout the tournament, the schedule on Telemundo would have 250-plus live hours of game coverage, including pre- and post-shows on each match-day, and more than 170 hours of programming on Universo.

In addition, Telemundo’s regular daily programming will supplement the coverage with more than 100 hours of content during the month-long event, covering all angles of the tournament.

To complement the live action coverage, Telemundo Deportes said it would launch a one-hour prime time show exclusively dedicated to the World Cup, airing nightly (7 PM ET) on Telemundo, throughout the duration of the tournament.

“NBCU has Super Bowl LII, the Winter Olympics and (on Telemundo Deportes) the 2018 FIFA World Cup,” Jim Bell, executive producer for NBCUniversal for the Olympics and Telemundo World Cup, said during the media conference call. “That's a pretty cool trifecta. I’m not sure that's ever happened in one year.”

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