Special to NYSportsJournalism.com
June 3, 2014: As the tennis Grand Slam in Roland Garros races into its championship weekend, Tennis Channel unveiled a series of alliances "that [kept] viewers informed and entertained during the network’s French Open coverage."
The 24/7 Tennis Channel said it has worked with AccuWeather, ClearVision Airport Network and Le Pain Quotidien to keep viewers on top of the action through the Women's Final on June 7 and the Men's Final on June 8.
“As an independent network, we always need cross-promotion partners who reach similar audiences to ours, enabling all parties to pool our resources,” Robyn Miller, svp-marketing for Tennis Channel, said in a statement. “AccuWeather, ClearVision Airport Network and Le Pain Quotidien exemplify this perfectly.”
AccuWeather, Inc. a leading global digital media company, has been providing up-to-the-minute weather reports and forecasts with "Superior Accuracy," offering Tennis Channel viewers a preview on what conditions the players would deal with during one of the most prestigious events of the year.
AccuWeather.com features "videos with corresponding graphics and articles that provide insider analysis from the experts at AccuWeather and Tennis Channel into the tournament’s weather conditions and how they might affect match play. The videos and articles are accessible across smartphones, tablets and computers."
“As an independent network, we always need cross-promotion partners who reach similar audiences to ours, enabling all parties to pool our resources."
ClearVision Airport Network provides \French Open fans the chance to catch up on the day’s highlights while waiting in an airport terminal. "Customized Court Reports" airs daily and recaps the day’s matches and preview the next day’s play. Airports include Louis Armstrong New Orleans International Airport, Cleveland Hopkins International Airport, Raleigh–Durham International Airport and Dallas Love Field Airport.
Tennis Channel and Le Pain Quotidien partnered to develop co-branded recipe cards for Le Pain Quotidien customers, available in more than 70 Le Pain Quotidien restaurants during the French Open.
Overall, Tennis Channel is bringing tennis fans more than 250 hours of coverage, including nearly 70 live match hours, some 60 hours of encore replays and 120 hours of French Open Tonight.