deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

Which Team Will Win Overwatch League 2018? free polls

Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)


2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

SEARCH + Topic Of Requested Search

SB LII: Hyundai Teaser Aussie Open Ads Below


CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

Serena, Djokovic, Federer, Emirates Airline Help Tennis Net $800M In Sponsor Deals

By Barry Janoff

September 14, 2016: Even as Stan Wawrinka and Angelique Kerber continue to celebrate their wins in the U.S. Open, the fourth and final Grand Slam of the year, a new report shows that tennis also has reason to celebrate, with sponsorship spending on the sport expected to hit a record $801 million in 2016.

The figure is up 4.2% from the $769 million spend in 2015.

However, showing some of the shortcomings in tennis sponsorships, it lags behind the projected 4.7% rise  in overall global sponsorship spend this year, according to the Tennis Sponsorship Report from research and consulting firm IEG, Chicago.

The reason for tennis not keeping pace is "due to a mixed bag of activity at the world's major tennis organizations," according to IEG.

ATP landed several major deals over the past year, including its largest-ever partnership, a five-year alliance with Emirates valued at $50 million, as official airline partner for the ATP World Tour.

Emirates replaced Corona as the premiere partner for the ATP World Tour. Among other tennis activations, the airline is title sponsor for the U.S. Open Series that preceeds the Open itself.

ATP World Tour also signed deals that included Peugeot, Infosys and LeSports.

The International Tennis Federation had a strong year, as well, renewing deals with such major partners as BNP Paribas, Rolex and Adecco; and adding partners including Betway Group. ITF also has deals that include Uniqlo and beIN Sports.

ITF had $80 million in renewal deals and $9 million in new deals, per IEG.

Despite the presence of Serena Williams, the WTA has not been as successful, according to IEG.

"Pressured by lackluster TV viewership and on-court action, the women’s tennis organization has not secured any significant new partners over the past year," IEG said.

“Worldwide spending in tennis is a mixed bag. The ATP continues to secure significant new deals, while the WTA has seen limited growth,” William Chipps, IEG Sponsorship Report senior editor, said in a statement.

WTA's biggest deal was a five-year alliance with beIN Media Group, giving beIN broadcast rights for all WTA tournaments, including the 21 Premier events and the BNP Paribas WTA Finals Singapore presented by SC Global.

WTA's global premier partners are SAP, USANA and Dubai Duty Free.

The projected 2016 sponsorship spend is also up from 2014 ($739 million), 2013 ($708 million) and more than $130 million over the $667 million spend in 2012, per IEG.

By comparison, worldwide sponsorship spend on golf is expected to top a record $1.82 billion this year, global sponsorship spend on soccer will hit a record $60.2 billion and worldwide sponsorship spend in motorsports topped $5.3 billion last year, per IEG.

NFL sponsorship spend was $1.2 billion last season, the NBA hit $799 million, MLB reached $778 million and the NHL was at $477 million.

Emirates is the most active company in tennis, with 66% of properties in tennis with a sponsor in the airline category reporting an alliance with Emirates.

In November 2015, Qatar Airways signed a three-year deal to become presenting partner for the Coca-Cola International Premier Tennis League, team-based circuit that runs annually in December with many of the world's top players.

The most active companies also include FedEx (24%), Peugeot (24%), BNP Paribas (17%), Wilson (17%), Head (16%), Coca-Cola (16%) and Rolex 16%

The most active categories in tennis are led by financial services (including banks, credit cards), with 71% of properties in tennis reporting a pact with a bank and/or credit card company, according to the Tennis Sponsorship Report.

The most active categories also include airlines (70%), automotive (69%), alcoholic beverages (47%), non-alcoholic beverages (46%), watches/jewelry (44%) and retail (33%).

Among players, Roger Federer, who missed the Olympics and year-end tournaments including the U.S. Open due to post-surgery recovery, is No. 4 among the highest paid athletes in the world, according to Forbes.

Federer has $7.8 million in winnings and $60 million in endorsements from such companies as Nike, Credit Suisse, Lindt, Moet & Chandon, NetJets, Wilson, Rolex and Mercedes-Benz, which during the U.S. Open ran a spot starring Federer, "Timeless Legends," which manages to encompass the last hundred or so years of tennis history in under two minutes.

World's No. 1 ranked men's player Novak Djokovic is No. 6 among world athletes with nearly $22 million in winnings and $34 million in endorsements, including Uniqlo, Peugeot and Seiko.

Rafael Nadal is No. 21 in the world with $5.5 million in winnings and $32 million in endorsements.

Kei Nishikori is No. 29 with $3.5 million in winnings and $30 million in endorsements. The top-ranked Japanese player in the world had deals that include Uniqlo, Procter & Gamble, Jaguar and Tag Heuer.

Serena Williams is the highest paid female athlete in the world, but No. 40 overall, with $9 million in winnings and $20 million in endorsements. She was omni-present in commercials during the Summer Games and U.S. Open via such alliances as Nike, Gatorade and IBM.

Maria Sharapova, currently under a two-year suspension due to PED-related violations, is the second-highest paid female athlete in the world, but No. 88 overall, with under $2 million in winnings but $20 million in endorsements.

Andy Murray is ranked No. 2 in tennis but is No. 74 in the world in earnings with $8 million in winnings and $15 million in endorsements, including Under Armour, Jaguar and Standard Life.

The U.S. tennis economy was valued at $5.94 billion in 2015, up from 5.73 billion in 2014, according to the Tennis Industry Assn. State of the Industry Report earlier this year.

Overall tennis participation in the U.S. increased 0.3% from 2014 to 2015, to a total of 17.96 million players.

However, an additional 14.75 million Americans who are non-players express an interest in playing tennis, while another 12.8 million "consider themselves" players but may not have played in the past year, according to TIA.

"Core" tennis participants, described as those who play ten or more times a year, are at 9.96 million, up 0.5%. Core players account for about 90% of all tennis expenditures and nearly 94% of all play occasions, per TIA.

Youth tennis participation (under 18 years old) declined overall 3.3%, but youth core participation grew 5.3%.

According to TIA, the tennis equipment market continued to experience declines, with racquets down overall 6.0% in units, and youth racquets down 9.0%. However, wholesale ball unit shipments grew in 2015 by 1.8%, and shipments of red, orange and green balls improved 1.3%, according to the Tennis Industry Assn. State of the Industry Report.

U.S. Open Court Is In Session For Fans, Brands

Federer Shuts Down For Olympics, Open To Focus On Future

Back to Home Page

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>