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• Events DC, the official convention and sports authority for the District of Columbia, and the Professional Fighters League said the PFL playoff semi-final matches would be held in the new Entertainment and Sports Arena on Oct. 20.

• According to Bob Ley, ‘As of October 1 I'll be taking a six-month sabbatical from my Outside the Lines duties on ESPN. The idea of stepping back to re-charge is fully 100% mine, and one I've been considering for a while.’ Per ESPN: 'We completely support Bob’s decision and look forward to his return April 1.’

• Serena Williams will star in marketing for American Express relating to the U.S. Open to support new services such as the AmEx Band (contactless payment wristband) and an interactive tennis experience Super Rally, as well as the AmEx Fan Experience at Billie Jean King National Tennis Center in Flushing, NY.

• The planned move of MLS’ Columbus Crew club to Austin, Texas, received a major boost on Wednesday when the Austin City Council approved a deal to build a soccer stadium. Backers said the  venue could be ready for the 2020 MLS season.

• Walk This Way: Aerosmith has unveiled plans for headlining residency in Las Vegas, Aerosmith: Deuces Are Wild. The first show is scheduled for April 6, 2019 in Park Theater, located in MGM Resorts International’s new Park MGM on the Vegas Strip. The residency is being promoted by Live Nation. There currently are18 dates scheduled for April-June-July 2019.

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KEEPING SCORE

NBA 2018

Kia NBA Tip-Off 2018 (Oct. 16-21)

• Oct. 16: Philadelphia 76ers vs. Boston Celtics (8 PM ET) TNT
• Oct. 16: Oklahoma City Thunder vs. Golden State Warriors 10:30 PM. ET). TNT

• Oct. 17: New Orleans Pelicans vs. Houston Rockets 8 PM (ET) ESPN
• Oct. 17: Dallas Mavericks vs. Phoenix Suns 10:30 PM  (ET) ESPN

• Oct. 18: Chicago Bulls vs. Philadelphia 76ers (8 PM. ET) TNT
• Oct. 18: Los Angeles Lakers vs. Portland Trail Blazers (10:30 PM ET) TNT

• Oct. 19: Boston Celtics vs.Toronto Raptors (8 PM ET) ESPN
• Oct. 19: Golden State Warriors vs. Utah Jazz (10:30 PM ET) ESPN

• Oct. 20: Toronto Raptors vs. Washington Wizards (7 PM. ET) NBA TV
• Oct. 20: Houston Rockets vs. Los Angeles Lakers (10:30 PM ET) ESPN

• Oct. 21: Houston Rockets vs. Los Angeles Clippers (9 PM ET) NBA TV

NBA Christmas Day Schedule
• Milwaukee Bucks vs. New York Knicks 12 Noon (ET) ESPN
• Oklahoma City Thunder vs. Houston Rockets 3 PM (ET) ABC
• Philadelphia 76ers vs. Boston Celtics 5:30 PM (ET) ABC
• Los Angeles Lakers vs. Golden State Warriors 8 PM (ET) ESPN
• Portland Trail Blazers vs. Utah Jazz 10:30 PM (ET) ESPN

Martin Luther King Jr. Day    
• New Orleans Pelicans vs. Memphis Grizzlies 5:30 PM (ET) TNT
• Houston Rockets vs. Philadelphia 76ers 8 PM (ET) TNT
• Golden State Warriors vs. Los Angeles Lakers 10:30 PM (ET) TNT

BUY SELL

WEEKEND BOX OFFICE (August 10-12)

1. The Meg $44.5M
2. Mission Impossible - Fallout $20M
3. Christopher Robin $12.4M
4. Slenderman $11.3M
5. BlacKkKlansman $10.8M
6. The Spy Who Dumped Me $6.6M
7. Mama Mia! $5.8M
8. Equalizer 2 $5.5M
9. Hotel Transylvania 3 $5.1M
10. Ant-Man and The Wasp $4M

SOURCE: COMSCORE.com

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COLLEGE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May102018

Shoot, Score: The General (And Shaq) Ensure 'Uncle Drew' Has Marketing Power

By Barry Janoff

May 10, 2018: Auto insurance company The General has joined the growing list of brands associated with the upcoming hoop-driven film, Uncle Drew, with NBA star Kyrie Irving in the title role.

The alliance with The General is organic: It’s lead spokesperson is NBA Hall of Famer Shaquille O’Neal, who is among the lead players in Uncle Drew.

The General is supporting with a multi-media campaign, including TV spots — one with O’Neal in his “Big Fella” character from the film — Internet and social media.

The spots will run during NBA Playoff games on ESPN and the NBA on TNT, as well as other sports and entertainment programming. (More organic alliances: O'Neal is a commentator/analyst on TNT's Inside the NBA.)

Uncle Drew is scheduled to be released on Lionsgate’s Summit Entertainment label on June 29.

“Shaquille has been the star of our TV and radio ads for two years, and having recently extended our partnership with him for another three years, we are excited about bringing the collaboration to the next level,”  Amy DiMaio, senior manager of advertising for The General, said in a statement.

“Connecting our brand with a major motion picture from Lionsgate and with Shaq is the perfect way for us to explore marketing in this space and we really look forward to this collaboration.”

It is no surprise that Uncle Drew is getting significant support from Madison Avenue: The character of Uncle Drew came to life via a Pepsi Max campaign in 2012 featuring Irving as a 75-year-old streetball legend “known for his amazing handles and ability to go to the rim.”

According to John Hollar, COO and president for Nashville-based The General, “A partnership like the one with Lionsgate’s Uncle Drew allows us to expand our reach to people that may not be as familiar with The General and how we can help them.”

Apparently, Uncle Drew likes to align with high-ranking officers.

General Mills' Wheaties has unveiled a limited-edition box with Irving on one side and Uncle Drew on the other (available in late May).

Irving marketing partner Nike has also collaborated with Wheaties for a very limited-edition signature Kyrie shoe package (100), with Wheaties-inspired shoes in a shoe box adorned with Wheaties packaging along with a mini-box of Wheaties, a cereal bowl and a spoon.

The two spots from The General feature film action interspersed with animated shots of the insurance company’s self-titled mascot.

In Everyone Scores, we get what seems like a standard trailer for the movie until a scene in the movie’s Makin’ The Cut barbershop, in which The General appears and says, “You don’t need high scorers like Uncle Drew for everything.”

Shaq, seated in a barbershop chair in character as Big Fella, breaks character and says, “He’s right. The General can insure almost any car and any driver. Even if you have a less-than-perfect record. Just go to The General.com for a free, anonymous quote in minutes.”

In Everything To Prove, the pitch is more obvious, with a voiceover offering, “Five retired players led by Uncle Drew . . .  and one General, with low-cost auto insurance for them all.Get a quote from The General . . . and see Uncle Drew in theaters June 29.”

Among other current and former pro basketball stars in the movie are Chris Webber, Reggie Miller, Nate Robinson, and Lisa Leslie.

Kyrie’s Uncle Drew Scores His Own Wheaties Box

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