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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar292016

The Hartford Builds MLB Alliance, Doubling Number Of Teams On Partnership Roster

Special to NYSportsJournalism.com

March 28, 2016: To help ensure growth in the second year of its official alliance with Major League Baseball, The Hartford has added five teams to its roster, bringing its total of number of MLB teams to ten.

The Hartford, which signed last season as the exclusive business insurance, homeowners’ insurance and employee benefits partner of MLB, this week signed alliances with  the Atlanta Braves, Baltimore Orioles, Colorado Rockies, Minnesota Twins and Pittsburgh Pirates.

The insurance firm already has deals with the defending World Series champion Kansas City Royals, San Diego Padres, San Francisco Giants, St. Louis Cardinals and Texas Rangers.

The company plans to support its team alliances with multi-media efforts including print, Internet, social media and in-stadium activations, as well as local clinics and events.

The Hartford's MLB-wide support is anchored by presenting sponsorship of the Mariano Rivera American League Reliever of the Year and Trevor Hoffman National League Reliever of the Year Awards.

The two former MLB players serve as brand ambassadors for the company in multi-platform efforts.

“Expanding our relationship with MLB increases the visibility of The Hartford's brand and the commitment we make to our customers."

“Expanding our relationship with MLB increases the visibility of The Hartford's brand and the commitment we make to our customers,” Kathy Bromage, CMO for The Hartford, said in a statement.

“The activation of our sponsorship revolves around the role that relief pitchers and closers play in the game. Teams rely on them to help them prevail when the game is on the line, just as our customers rely on us to help them prevail when the unexpected happens," said Bromage.

In February, The Hartford extended its status with the U.S. Olympic Committee as the "official disability insurance sponsor of U.S. Paralympics" through 2020.

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