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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov152017

The Hartford Launches ‘I Will’ Campaign To Support Athletes, ’18 Winter Paralympics

By Barry Janoff

November 15, 2017: Insurance company The Hartford has been a sponsor of athletes with disabilities since 1994, becoming a founding partner of U.S. Paralympics and the U.S. Olympic Committee in 2003  as the “official disability insurance sponsor of the U.S. Paralympics.”

In anticipation of the 2018 Winter Paralympics this March 9-18, The Hartford has unveiled a multi-platform campaign under the umbrella theme, “I Will,” which features Paralympic athletes who are part of Team Hartford.

An anchor spot, “Believe In The Will To Prevail,” shows members of Team Hartford training and competing.

According to The Hartford, these athletes “personify the energy, confidence and optimism that drive achievement, and remind us that ability and the will to prevail lives within each of us.”

The Team Hartford roster includes: Keith Gabel (snowboarding), Andrew Kurka (skiing), Oksana Masters (Nordic skiing), Mike Shea (snowboarding) and Evan Strong (snowboarding).

The Team Hartford U.S. Paralympic athletes will be prominently showcased through a number of "inspiring messages and stories that show their personal journeys."

Support includes print, digital and social media.

“The ‘will to prevail’ is a powerful message — one that we all connect to,” Kathy Bromage, CMO and chief communications officer for The Hartford, said in a statement. “We have more than 20 million customers, many of whom we help overcome challenges every day.

“We are honored to have five athletes join Team Hartford to help highlight the importance of pushing forward in the face of adversity and help to encourage everyone to find their own will to prevail.”

According to The Hartford, the new campaign demonstrates the company’s “continued belief in the transformative power of the human spirit to overcome unexpected adversity. “

Through the campaign, The Hartford said it would “urge people to celebrate the idea that it’s possible to see challenges as opportunities to succeed."

In the spot, athlete comments are interspersed with that of a voiceover. “I will do what it takes. I will find a way. I will keep going no matter what. I will succeed.”

“Inside all of us is the will to prevail. It drives our U.S. Paralympians. It drives us in helping over 20 million Americans overcome challenges every day.”

When the athletes say,” I will defy the odds,” the voiceover replies, “He will. We will. Will you?” (See the full spot here.)

Earlier this week, The Hartford has received a perfect score of 100% on the 2018 Corporate Equality Index, a national benchmarking survey and report on corporate policies and practices related to LGBTQ workplace equality, administered by the Human Rights Campaign Foundation. This marks the tenth year The Hartford has received this recognition.

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