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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Nov152017

The Hartford Launches ‘I Will’ Campaign To Support Athletes, ’18 Winter Paralympics

By Barry Janoff

November 15, 2017: Insurance company The Hartford has been a sponsor of athletes with disabilities since 1994, becoming a founding partner of U.S. Paralympics and the U.S. Olympic Committee in 2003  as the “official disability insurance sponsor of the U.S. Paralympics.”

In anticipation of the 2018 Winter Paralympics this March 9-18, The Hartford has unveiled a multi-platform campaign under the umbrella theme, “I Will,” which features Paralympic athletes who are part of Team Hartford.

An anchor spot, “Believe In The Will To Prevail,” shows members of Team Hartford training and competing.

According to The Hartford, these athletes “personify the energy, confidence and optimism that drive achievement, and remind us that ability and the will to prevail lives within each of us.”

The Team Hartford roster includes: Keith Gabel (snowboarding), Andrew Kurka (skiing), Oksana Masters (Nordic skiing), Mike Shea (snowboarding) and Evan Strong (snowboarding).

The Team Hartford U.S. Paralympic athletes will be prominently showcased through a number of "inspiring messages and stories that show their personal journeys."

Support includes print, digital and social media.

“The ‘will to prevail’ is a powerful message — one that we all connect to,” Kathy Bromage, CMO and chief communications officer for The Hartford, said in a statement. “We have more than 20 million customers, many of whom we help overcome challenges every day.

“We are honored to have five athletes join Team Hartford to help highlight the importance of pushing forward in the face of adversity and help to encourage everyone to find their own will to prevail.”

According to The Hartford, the new campaign demonstrates the company’s “continued belief in the transformative power of the human spirit to overcome unexpected adversity. “

Through the campaign, The Hartford said it would “urge people to celebrate the idea that it’s possible to see challenges as opportunities to succeed."

In the spot, athlete comments are interspersed with that of a voiceover. “I will do what it takes. I will find a way. I will keep going no matter what. I will succeed.”

“Inside all of us is the will to prevail. It drives our U.S. Paralympians. It drives us in helping over 20 million Americans overcome challenges every day.”

When the athletes say,” I will defy the odds,” the voiceover replies, “He will. We will. Will you?” (See the full spot here.)

Earlier this week, The Hartford has received a perfect score of 100% on the 2018 Corporate Equality Index, a national benchmarking survey and report on corporate policies and practices related to LGBTQ workplace equality, administered by the Human Rights Campaign Foundation. This marks the tenth year The Hartford has received this recognition.

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