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• Steve Phelps has been named Nascar President, effective Oct. 1, replacing Brent Dewar, who has “elected to step down and will remain with the company through the end of the 2018 racing season, transitioning to a senior consulting and advisory role in 2019.”  Phelps joined Nascar in 2005.

• On Location Experiences,  the official hospitality partner of the NFL has signed Hall of Famers Emmitt Smith as Brand Ambassador for Super Bowl LIII in Atlanta this February. Joining Emmitt Smith will be 16 NFL Legends who will all attend one of the three, exclusive pre-game tailgates hosted by On Location.

• The College Sports Information Directors of America, Associated Press and the Fiesta Bowl Organization said they would recognize college football players who have overcome adversity with a new honor, the Mayo Clinic Comeback Player of the Year Award.  During the 2018 college football season, 30 student-athletes from all levels of college football who have overcome injury, illness or other challenges will be recognized as Mayo Clinic Comeback Player of the Year Nominees. At the end of the season, three student-athletes will be chosen as Mayo Clinic Comeback Player of the Year Award winners.

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What Are You Watching September 2018
 
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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov152017

The Hartford Launches ‘I Will’ Campaign To Support Athletes, ’18 Winter Paralympics

By Barry Janoff

November 15, 2017: Insurance company The Hartford has been a sponsor of athletes with disabilities since 1994, becoming a founding partner of U.S. Paralympics and the U.S. Olympic Committee in 2003  as the “official disability insurance sponsor of the U.S. Paralympics.”

In anticipation of the 2018 Winter Paralympics this March 9-18, The Hartford has unveiled a multi-platform campaign under the umbrella theme, “I Will,” which features Paralympic athletes who are part of Team Hartford.

An anchor spot, “Believe In The Will To Prevail,” shows members of Team Hartford training and competing.

According to The Hartford, these athletes “personify the energy, confidence and optimism that drive achievement, and remind us that ability and the will to prevail lives within each of us.”

The Team Hartford roster includes: Keith Gabel (snowboarding), Andrew Kurka (skiing), Oksana Masters (Nordic skiing), Mike Shea (snowboarding) and Evan Strong (snowboarding).

The Team Hartford U.S. Paralympic athletes will be prominently showcased through a number of "inspiring messages and stories that show their personal journeys."

Support includes print, digital and social media.

“The ‘will to prevail’ is a powerful message — one that we all connect to,” Kathy Bromage, CMO and chief communications officer for The Hartford, said in a statement. “We have more than 20 million customers, many of whom we help overcome challenges every day.

“We are honored to have five athletes join Team Hartford to help highlight the importance of pushing forward in the face of adversity and help to encourage everyone to find their own will to prevail.”

According to The Hartford, the new campaign demonstrates the company’s “continued belief in the transformative power of the human spirit to overcome unexpected adversity. “

Through the campaign, The Hartford said it would “urge people to celebrate the idea that it’s possible to see challenges as opportunities to succeed."

In the spot, athlete comments are interspersed with that of a voiceover. “I will do what it takes. I will find a way. I will keep going no matter what. I will succeed.”

“Inside all of us is the will to prevail. It drives our U.S. Paralympians. It drives us in helping over 20 million Americans overcome challenges every day.”

When the athletes say,” I will defy the odds,” the voiceover replies, “He will. We will. Will you?” (See the full spot here.)

Earlier this week, The Hartford has received a perfect score of 100% on the 2018 Corporate Equality Index, a national benchmarking survey and report on corporate policies and practices related to LGBTQ workplace equality, administered by the Human Rights Campaign Foundation. This marks the tenth year The Hartford has received this recognition.

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