By the Staff of NYSportsJournalism.com
December 21, 2016: When actor/comedian Rob Riggle, who was part of the Rock the Troops concert Oct. 22 on Joint Base Pearl Harbor Hickam, Hawaii, was asked, "How do you rock the troops?" his reply was simple.
"You bring in killer actors, comedians and musicians, put them on stage with The Rock and you let them swing for the fences."
If you want to build a successful career that crosses many lines and encompasses demographics across the board, it should be rock solid, as in Dwayne "The Rock" Johnson.
The Rock, who ended his full-time alliance with WWE in 2004, currently earns about $50 million in endorsement deals that include Under Armour and Ford.
He is the highest-paid actor in Hollywood, earning $64.5 million over the past year from his recent movie roles, according to Forbes, including Central Intelligence, Furious 7 and San Andreas.
Moana, an animated film from Disney in which he voices Maui, one of the lead characters, hit theaters in late November at No. 1. His upcoming scheduled movies include a reboot of Jumanji, Fast 8 and Baywatch; with deals in place to appear in San Andreas 2, Journey 3: From the Earth to the Moon and Doc Savage.
Johnson has also done well on the small screen. He stars in HBO’s Ballers, now in its second season, as an ex-football player turned sports financial manager. And among the numerous projects under his Seven Bucks Productions is Clash of the Corps, a reality-based competition among top drum corps groups, that has been airing on Fuse.
He still is big with the WWE. In April, he teamed with John Cena to help The Rock beat The Wyatt Family at WrestleMania 32.
He has 57.1 million Likes on his Facebook page and 10.6 million followers on Twitter, and not all of them are WWE fans. This year, he was named "The Sexiest Man Alive" by People Magazine. In December, he was on the cover of Sports Illustrated as well as other sports-related magazines.
Through it all, Johnson has not lost sight of his goals: Work hard, train hard and support those who have sacrificed for others.
When Under Armour, which signed Johnson to a deal last year, recently erica’s Armed Forces. In its first weeks, the UA Freedom x Project Rock Rock the Troops collection has exceeded expectations.
"Rock The Troops collection (is) not only Under Armour's No. 1 seller but also the fastest-selling athlete apparel line of its kind,” Johnson wrote on his Facebook page. "In the world of business this is very big, considering I'm new to the apparel game. Yet with every new drop we continue to 'move the needle,' make (a) big impact and show tremendous growth."
As part of his on-going efforts to support current and former members of the military, Johnson hosted the free Rock the Troops concert Oct. 22 in Hawaii, where some 45,000 people watched a star-studded roster that included Kevin Hart, Jack Black and Nick Jonas. The concert aired on Spike in December.
"This just means I'm still up at 4 AM trainin' hard, takin' care of my babies, drivin' my pick up truck and tellin' a few dirty/nerdy jokes."
Also upcoming for Johnson: A sitcom in production for Fox chronicling his early days in the WWE, a sci-fi "time travel" series, Lifeline, in production for YouTube Red for 2017 and a scheduled appearance in WWE’s WrestleMania 33 this April in Orlando.
"This just means I'm still up at 4 AM trainin' hard, takin' care of my babies, drivin' my pick up truck and tellin' a few dirty/nerdy jokes," Johnson wrote on his Facebook page, responding to his People honor but, in effect, revealing a path that others could follow to entertainment and marketing fame and fortune.
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