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What Are You Watching In June 2018?
 
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QUICK HITS
• Topps, the exclusive trading card partner of MLB, has named retired slugger David Ortiz as a spokesperson and Topps Now "lead scout." In this role, "Ortiz will work with the Topps team in picking the best moments of the MLB season and support Topps' initiatives throughout the year, including National Baseball Card Day."

• On Location Experiences, the official hospitality partner for the NFL, said that premium ticket and hospitality packages for Super Bowl LIII are now available for purchase at NFLOnLocation.com. Super Bowl LIII will be played in Mercedes-Benz Stadium, Atlanta on Feb. 3, 2019.  “Excitement for Super Bowl LIII in Atlanta next year is already building, and we’re proud to be part of it,” said John Collins, CEO of On Location Experiences.

• Reebok has named Karen Reuther as global creative director. Reuther will head brand- and consumer-focused creative leadership across all design disciplines for Reebok, including working alongside product and marketing teams to deliver innovative, performance-led products for consumers across both fitness and lifestyle sides of the brand.  
KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov012010

Tag Team Power Play: THQ, WWE Expand, Enhance Marketing Partnership

November 1, 2010: THQ and World Wrestling Entertainment have signed a "new, comprehensive marketing agreement" that greatly expands the alliance between the two companies. The expanded deal includes product placement, social media and experiential marketing at WWE events.

Financial terms of the pact were not disclosed. The new alliance builds on THQ's exclusive eight-year deal signed this past December to make and market WWE-based videogames. THQ first signed a licensing deal with WWE in 1999, but was involved in legal disputes with other gaming companies until the latest deal took effect in January 2010. Industry analysts said that from 2000 through 2009 the THQ-WWE alliance has generated more than $1.4 billion in sales.

According to the videogamer and wrestling-based entertainment company, THQ-developed, WWE-branded videogames will be integrated into domestic and international events, pay-per-view and TV sponsorships, magazines, WWE.com, WWE DVDs as well as other elements. In addition, for the first time, THQ will host interactive gaming kiosks at 40 WWE live events.

This significantly expands THQ’s previous marketing efforts that were concentrated around the launch of individual WWE video games.

Among the highlights of the new deal, THQ will have "significantly increased online presence, including year-round participation on WWE.com"; THQ will have high profile sponsorship of WWE pay-per-views and TV programming, with greater in-program integration of THQ video games; and THQ videogame kiosks featuring WWE SmackDown vs. Raw 2011 and WWE All Stars hosted at 40 WWE live events between Oct. 26, 2010 and April 16, 2011.

There also will be integration of videogame launches with WWE international events and cross-promotion in 15-20 WWE DVDs.

“This strategic marketing agreement reflects the benefits of working more closely with WWE to maximize the interactive entertainment experience for fans of this leading sports entertainment brand,” THQ president and CEO Brian Farrell said in a statement. “We expect to increase awareness of our games through this new integrated program. Beyond that, we are expanding our WWE video game offerings with social applications and brand extensions to help WWE fans enjoy different interactive experiences throughout the year.”

“This strategic marketing agreement reflects the benefits of working more closely with WWE to maximize the interactive entertainment experience for fans."

In addition to working more closely with WWE from a marketing perspective, THQ said it would develop an array of products built around the WWE brand, such as social media, iPhone and iPad applications, console brand extensions and a "powerful community site . . . to enable WWE videogame fans to stay connected all year long.

According to WWE COO Donna Goldsmith, “We are pleased to move our partnership forward in a broader, more comprehensive way. Working together, we plan to give our fans more access to all of the great interactive entertainment being created by THQ, as well as develop robust promotions to increase awareness of all WWE platforms.”

THQ Resolves Lawsuit With WWE, Jakks Over Billion-Dollar Category

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