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QUICK HITS

• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Monday
Nov012010

Tag Team Power Play: THQ, WWE Expand, Enhance Marketing Partnership

November 1, 2010: THQ and World Wrestling Entertainment have signed a "new, comprehensive marketing agreement" that greatly expands the alliance between the two companies. The expanded deal includes product placement, social media and experiential marketing at WWE events.

Financial terms of the pact were not disclosed. The new alliance builds on THQ's exclusive eight-year deal signed this past December to make and market WWE-based videogames. THQ first signed a licensing deal with WWE in 1999, but was involved in legal disputes with other gaming companies until the latest deal took effect in January 2010. Industry analysts said that from 2000 through 2009 the THQ-WWE alliance has generated more than $1.4 billion in sales.

According to the videogamer and wrestling-based entertainment company, THQ-developed, WWE-branded videogames will be integrated into domestic and international events, pay-per-view and TV sponsorships, magazines, WWE.com, WWE DVDs as well as other elements. In addition, for the first time, THQ will host interactive gaming kiosks at 40 WWE live events.

This significantly expands THQ’s previous marketing efforts that were concentrated around the launch of individual WWE video games.

Among the highlights of the new deal, THQ will have "significantly increased online presence, including year-round participation on WWE.com"; THQ will have high profile sponsorship of WWE pay-per-views and TV programming, with greater in-program integration of THQ video games; and THQ videogame kiosks featuring WWE SmackDown vs. Raw 2011 and WWE All Stars hosted at 40 WWE live events between Oct. 26, 2010 and April 16, 2011.

There also will be integration of videogame launches with WWE international events and cross-promotion in 15-20 WWE DVDs.

“This strategic marketing agreement reflects the benefits of working more closely with WWE to maximize the interactive entertainment experience for fans of this leading sports entertainment brand,” THQ president and CEO Brian Farrell said in a statement. “We expect to increase awareness of our games through this new integrated program. Beyond that, we are expanding our WWE video game offerings with social applications and brand extensions to help WWE fans enjoy different interactive experiences throughout the year.”

“This strategic marketing agreement reflects the benefits of working more closely with WWE to maximize the interactive entertainment experience for fans."

In addition to working more closely with WWE from a marketing perspective, THQ said it would develop an array of products built around the WWE brand, such as social media, iPhone and iPad applications, console brand extensions and a "powerful community site . . . to enable WWE videogame fans to stay connected all year long.

According to WWE COO Donna Goldsmith, “We are pleased to move our partnership forward in a broader, more comprehensive way. Working together, we plan to give our fans more access to all of the great interactive entertainment being created by THQ, as well as develop robust promotions to increase awareness of all WWE platforms.”

THQ Resolves Lawsuit With WWE, Jakks Over Billion-Dollar Category

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