TicketCity Unveils Marketing Campaign Intended To Personalize Experience
Monday, January 3, 2011 at 10:14AM 
TicketCity employee comes to the aid of man who purchased tickets through the company.January 3, 2011: TicketCity, a leader in the secondary ticket industry, has unveiled a multi-media marketing campaign intended to "increase awareness of TicketCity and the value of personalized service the company provides."
The campaign, anchored by three humorous 30-second TV spots, began hitting during the inaugural TicketCity Bowl on Jan. 1 on ESPNU. The company did not provide a media buy as to where the spots would appear. Support will include Internet and activation at other TicketCity sports and entertainment alliances. The campaign was produced in partnership with FUELD Film Co., Austin, Texas.
According to Amy Carpenter, vp-marketing for TicketCity, also based in Austin, the campaign highlights what makes TicketCity stand out among the growing number of secondary ticketing providers.
“People often think the only option for hard-to-find tickets is to fend for themselves online. Our clients continue to tell us our service is what makes the difference,” Carpenter said in a statement. "While the spots showcase the benefit of personal service, they also include a dose of TicketCity’s fun and playful side by showing what that humanness brings in other scenarios, and what might be lacking without it."
TicketCity spots aim to show that the company is the real deal in the secondary ticket market.Each of the spots, including "Pudding" and "Choke," open with a man searching TicketCity.com for tickets. A TicketCity representative then appears to assist with seat selection, venue information and other inquiries.
“Our business started 20 years ago and obviously wasn’t based on a Web site," said Carpeter. "Our focus then, and still today, is providing personal service to help clients have an unforgettable experience. Nowadays, we just happen to have a Web site as well.”