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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Aug042018

Ticketmaster Offering Free NFL Season Tickets To Support Launch Of ‘Presence’

By Barry Janoff

August 3, 2018: The average cost per ticket on the secondary market to an NFL game ranges from more than $600 for the New England Patriots and more than $300 for the Green Bay Packers to just over $100 for the Buffalo Bills and Cleveland Browns, according to various online ticket reselling firms.

Ticketmaster, the official ticketing marketplace of the NFL, wants people to have NFL tickets for free.

To coincide with the 2018 season, and to support the NFL’s league-wide adoption of Ticketmaster's next generation venue software, Presence, the company has launched its first 32-team season ticket giveaway.

The goal: Find 32 people who each will win a pair of season tickets to the NFL team of their choice — one pair for each team.

The effort seeks to separate the true, dedicated fans from the rest of the pack (or Packers).

"As we gear up for the NFL 2018 kickoff, we're excited to celebrate alongside the NFL's true MVPs — the fans," Greg Economou, chief commercial officer and head of sports for Ticketmaster North America, said in a statement.

"Made possible by the strength of our official partnership with the NFL, we're proud to offer a campaign of this magnitude as our way of saying thanks to the amazing fans for their incredible spirit."

Via Presence, paper tickets are replaced with tickets that can be digitally delivered to NFL fans using proximity-based digital technology to enable a “tap-and-go” venue entry system.

The platform was unveiled this past October when Ticketmaster and the NFL signed a multi-year extension of their partnership.

With an all-digital ticketing marketplace, Ticketmaster said it would provide NFL fans with authentic, downloadable tickets that can be easily accessed on their mobile devices.

All NFL stadiums accept tickets on mobile devices but are in the process of installing Ticketmaster Presence tap-and-go entry systems, which the company said would offer “improved security and streamlined venue operations, delivering insights into the ticket lifecycle and fan engagement and reducing fraud.”

The NFL and Ticketmaster said that some five million people buy fake NFL tickets every year from unofficial sources.

"We're proud to offer a campaign of this magnitude as our way of saying thanks to the amazing fans for their incredible spirit."

Ticketmaster has primary ticket deals with 30 of the league’s teams, with the Dallas Cowboys and New Orleans Saints using SeatGeek as their primary ticketing partner.

The social-media driven ticket giveaway effort directs people to follow Ticketmaster on Twitter and/or Instagram (@Ticketmaster).

They then need to post a photo or video using the hashtag #TicketmasterNFLentry and @tagging the team of their choice.

Ticketmaster said that submissions can include “personal highlights from past game days, fans watching their team, creative team cheers or any other moments that convey how much they love their team.”

(Full details here.)

According to the Los Angeles-based company, “Ticketmaster is with NFL fans every step of the way as 2018 marks league-wide adoption of digital ticketing, digital download/mobile ticket delivery, guaranteed ticket transferring, and tailored push notifications that can help fans with everything from parking to an assortment of helpful venue suggestions tied to their team."

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