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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in TV ratings (1)

Monday
Apr122010

Tiger Woods Gets Eyes And Ayes (Although Not A Win) In Return At The Masters

By Barry Janoff, Executive Editor

EA Sports supported its launch of 'Tiger Woods PGA Tour Online' with marketing during The Masters.April 12, 2010: Marketers who stood their ground and supported Tiger Woods, and those who might be considering joining his roster, received good news during The Masters: Woods still has his competitive edge and still draws major attention both on and off the golf course.

That means such companies as Chrysler, Coca-Cola's Powerade, Verizon, Visa  that may be harboring intentions of signing Woods to endorsement deals would go into any such alliance knowing that there is a significant upside in attracting consumers and in building trust.

Woods struggled but finished a solid fourth in The Masters behind Phil Mickelson. But Woods' first appearance on the pro golf circuit since mid-November and his then personal upheaval that engulfed his life drew record numbers on ESPN and had near-record numbers on CBS. ESPN reached 4.94 million viewers on April 8 with its first day of coverage, a 3.6 household rating, That was up 50% from coverage in 2009 and up 80% from 2008, and was the biggest audience a cable network has ever gotten for golf. ESPN continued to roll on April 9, attracting about four million viewers, according to industry analysts, and finished third all-time on cable behind Thursday's coverage and U.S. Open coverage in 2008.

On CBS, which took over third-round coverage on April 10, numbers indicated that ratings were 7.6, about 33% higher than comparable overage in 2009, its highest Saturday numbers since 2001. However, ratings on CBS were higher for its Saturday Masters coverage in 1997 and 2001 (Woods won the event both times).

ESPN made the most of its coverage on Thursday, with commercials that included K-Swiss, ESPN's coverage of the World Cup, New Era with Evan Longoria, the Avatar DVD release, iPad, Michelin, Wrangler with Brett Favre, DirecTV, Jack Daniels, Quaker State and Nike's new Tiger Woods spot. EA Sports also last week broke an online effort to support Tiger Woods PGA Tour Online.

Still, Tiger Woods is half the man he used to be, and (with apologies to Nirvana), he certainly is far from finding a personal nirvana.

Woods, in Nike spot hears from his late father, could see new marketers join him.Woods' professional career has been defined as much by his marketing endorsements as his victories. In both cases, the numbers are huge. In 2008, Woods earned in excess of $100 million from endorsements, more than twice that of fellow golfer Mickelson, who ranked second among all pro athletes with about $45 million in marketing deals and could see a boost following his showing at the 2010 Masters.

But General Motors, under pressure to restore its shattered economic situation, ended its contract with Woods, taking about $10 million off the table for 2009. When Woods' life-changing Thanksgiving Day accident opened a Pandora's box of marital infidelities and, as Woods himself put it, "lies and deceit," that led to broken alliances with Accenture ($15-20 million), AT&T ($10 million) and PepsiCo's Gatorade ($1-2 million). That took about as much off his sponsorship roster as LeBron James, the leader among NBA players, earns in annual endorsements ($28-33 million), more than Nascar endorsement leader Dale Earnhardt Jr. ($22-25 million) takes in and more than twice as much as Peyton Manning, who leads all NFL players ($13-15 million) sees in endorsement income.

"Do I understand why they dropped me?" Woods said during his press conference at The Masters in Augusta on April 5. "Of course. I made a lot of mistakes in my life and I totally understand why they would do that."

Ironically, among the companies that could see a significant bump due to their alliance with The Masters is AT&T, which is just  one of three major corporate sponsors along with IBM and ExxonMobil.

Although companies can adjust the current deals they have with him, Woods still could earn close to $60 million in endorsements in 2010, the majority from a pact with Nike that pays him an estimated $25-30 million annually. EA Sports ($8-10 million) has not only stood behind him but unveiled two titles since December. Gillette ($15 million) and Tag Heuer ($5 million) pulled ad campaigns with Woods but remain aligned with him, along with such marketers as Upper Deck, NetJets and TLC Vision.

"Tiger has admitted and accepted responsibility for his actions.  More importantly, he is taking action to restore the faith and trust of his family, friends and fans," said Mike Norton, Communications Director, Male Grooming at P&G's Gillette, which has used Woods in a range of advertising for the Gillette Champions program since 2007. Gillette would not comment on upcoming campaigns, but it seems unlikely Woods will appear alongside such other Gillette spokesmen as Derek Jeter and Roger Federer in the near future. "As a matter of practice, we don't discuss our future advertising plans," said Norton.

Woods said that he and his representatives have been in touch with his sponsors during the months since his accident. "Hopefully I can prove to [them] going forward that I am a worthy investment, that I can help their company grow and represent them well."

However, given the circumstances of infidelity that anchored his downfall, in which his wife Elin and kids were seen as the the ultimate victims, Woods' situation in reclaiming the vital female consumer demographic is more akin to that of Kobe Bryant than other athletes who have recently had ups and downs on Madison Avenue, led by Michael Phelps. In 2003, Bryant topped $55 million in annual endorsements. But when he was charged in Colorado with sexual assault, many of his sponsorship deals were terminated. The case was settled out of court in 2004, but it took years for Bryant to reclaim his marketing status. In 2010, Bryant's endorsements are expected to come in at about $20-25 million, most notably from Nike.

"Women make most of the purchasing decisions in the household, . . . He's toxic right now, especially with the female consumer."— Sue Rodin, WISE

"It's about the power of the purse: Women make most of the purchasing decisions in the household," said Sue Rodin, founder and president of the national organization, Women in Sports and Events, and president of New York-based marketing firm Stars & Strategies. "There is a definite gender divide regarding Woods. Many more women than men are turned off to him as a person and as someone from whom they would buy a product. He's toxic right now, especially with the female consumer."

Indeed, Woods' marketability is hurting across all demographics. According to the Davie Brown Index, which uses national consumer panels to track more than 2,000 celebrities regarding their ability to influence brand affinity and consumer purchase intent, Woods has a lot of work ahead of him. His appeal dropped from 82.3 (out of 100) in January 2009 to 57.2 in March 2010, trust among consumers plummeted from 68.8 to 42.9 during that period and his power as an endorser fell from 77.7 to 51.3, per DBI, which is an independent division of Los Angeles-based Davie Brown Entertainment.

"It is possible that brands with a heavily male demo will be the first to consider using Woods as an endorser again, as they might face somewhat less scrutiny than brands with more of a 50/50 demographic split," said Howard K. Brodwin, Managing Director at sports marketing and brand strategy firm Team Marketing Systems, Los Angeles. "For example, while Gillette did drop him [from marketing] early on during the crisis, I would not be surprised to see them return if their sales have significantly declined since the relationship was terminated."

Nike has remained loyal to the man who presence helped establish the Nike Golf division, and vice versa. (Nike declined to comment for this article.) Woods was wearing Nike golf shirts and hats during practice rounds and on the course for The Masters. The only other visible logo was Woods' personal TW, which appears on his hat and golf bag.

Now that PepsiCo's Gatorade is out, will Coca-Cola's Powerade move in with Woods?"Those quick to get in the cart with the new Tiger will enjoy loyalty pricing while stealing the brand equity from the former sponsors that left him," said John Meindl, President and CEO at sports marketing and production company SportsBrandedMedia, New York. "The chorus of 'it's the American way, everyone deserves a second chance' will be the mantra of brands such as Chrysler, Powerade, Verizon, Visa and others." (Woods appeared to be drinking Cola-Cola's Powerade during his press conference on April 5.)

EA Sports decision to not back away from its alliance with the beleaguered golfer is less altruistic than financial: The company said that since the launch of Tiger Woods PGA Tour 99, the franchise has sold more than 25 million units worldwide. Tiger Woods PGA Tour 11 is due for release in June) and Tiger Woods PGA Tour Online, which had its official release last week.

"Our focus is on Tiger Woods the golfer, and we have supported him all along," said Peter Moore, president at EA Sports. "We're excited to see how he does."

Moore confirmed Woods' assessment that marketing partners have been in contact with Woods and his management team, led by Leigh Steinberg of marketing powerhouse IMG, since the incident last November. "We talk to his management people every day, in particular with the development of the games," said Moore. "It has been very important to us that we are in full communication with them. And they have been very forthcoming with details. This relationship is much more than a sponsorship deal. His name is on our product and he is in our product." (See full Q&A with Peter Moore.)

Autographed Tiger Woods limited-edition polo from Upper Deck ($1,799.99).TV ratings for golf thus far this year without Woods have been down about 50%, according to industry analysts. That tracks in line with a TV ratings decline in 2008 when Woods had knee surgery. "The game is much more exciting when he's in it than when he's not," said Moore.

As for Woods' future on Madison Avenue, perhaps marketing nirvana is not that far away.

“Once Tiger starts winning that will be the best medicine for restoring his image and rebuilding confidence amongst consumers," said Terry Melia, spokesman for Upper Deck, which has had an exclusive autograph deal with Woods since 2001. "People can’t get enough of him when he’s out on the links, and when he wins, we can’t keep his autographed memorabilia in stock.”

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