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NEWS REAL

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Nov082018

Tiger-Phil Match: More Tech, Live Drones, Hole-By-Hole Betting — Oh Yeah, Golf

NYSJ Sports-Entertainment Business News Service

November 8, 2018: Turner Sports, which is overseeing The Match presented by Capital One between Tiger Woods and Phil Mickelson, has unveiled more details about the event and surrounding coverage, including the first use of predictive data for each hole, proprietary data stream provided by MGM Resorts Race & Sports Books, live drone coverage presented by AT&T and other concepts.

The $9 million match is scheduled for Nov. 23, (3 PM ET) on the MGM Resorts International-owned Shadow Creek Golf Course in Las Vegas.

Turner Sports also unveiled a spot to add to the marketing campaign churn, “Tiger-Phil: Destiny.”

The Match will be shown on a variety of PPV platforms, with a suggested retail price of $19.99.

According to Turner, the broadcast will include “real-time, hole-by-hole statistics that will be displayed on screen to forecast the probability of certain outcomes during the match.”

Turner said the data is based on a “model and algorithm that combines ShotLink Intelligence with characteristics of Shadow Creek to calculate the likelihood of various scenarios to occur.”

After a hole has concluded, the "broadcast will integrate a proprietary data stream provided by the MGM Resorts Race & Sports Books — in association with the MGM/GVC Interactive Gaming Joint Venture — to deliver odds, moneyline and other information associated with the golfers’ performance."

Woods and Mickelson, along with their caddies, will be mic’d throughout the entire event, to “capture the strategy and competitive banter that takes place during the winner-take-all $9 million match play competition”

A “Drone View by AT&T” will provide unique camera angles.

Data elements from Toptracer, presented by Capital One, that will display real-time trajectories and flight path for each shot.

Marketing partners include presenting sponsor Capital One, Audi, AT&T and MGM Resorts.

The “Destiny” spot features Woods and Mickelson at various stages of their lives, from youth to golf amateurs to pros, as they discuss their storied careers and on-course meetings over the past three decades through a series of highlights.

The media rights agreement with Turner was completed in partnership between CAA Sports, Excel Sports Management and Lagardère Sports.

Excel and Lagardère Sports, who represent Woods and Mickelson respectively, are also the event organizers for The Match.

PPV will also be distributed to other cable, satellite and telco operators, including Comcast, Charter, Cox, Verizon and Altice in the U.S.; and Rogers, Shaw and Bell in Canada.

The Match Drives Marketing, PPV, Activation

Tiger-Phil $9M Match Seeks Sports History

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