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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Aug232018

Tiger Vs. Phil $9M Match Seeks Marketing, PPV History On Thanksgiving Weekend

By Barry Janoff

August 22, 2018: The PPV numbers may not reach Floyd Mayweather Jr.-Manny Pacquiao or Mayweather Jr.-Conor McGregor heights — and may not hit the numbers currently predicted for McGregor's UFC match scheduled for Oct. 6 vs. Khabib Nurmagomedovbut based on name power and curiosity, the one-on-one showdown between Tiger Woods and Phil Mickelson could be historic in its own right.

WarnerMedia’s Turner division said it has secured worldwide media distribution rights to “The Match,” a head-to-head, $9 million winner-take-all, 18-hole duel between iconic golfers Woods and Mickelson.

According to David Levy, Turner president, “For the first time since AT&T’s acquisition of Time Warner (now WarnerMedia), Turner, DirecTV and HBO will present a multi-faceted presentation of the live event and accompanying content across a vast array of platforms.”

The competition between two golfers who have won a combined 19 Majors — will be hosted by MGM Resorts International and held Nov. 23 during Thanksgiving weekend on Shadow Creek Golf Course in Las Vegas.

The competition will be distributed across Turner, WarnerMedia and AT&T platforms including live PPV coverage through Turner’s B/R Live, AT&T’s DirecTV and AT&T U-verse.

It will also be offered to other on-demand platforms.

The Top Ten PPV buys in North America are currenlty all related to boxing and/or MMA.

The Mayweather Jr.-Pacquiao fight on May 2, 2015 topped 4.4 million PPV buys (some estimate more than 4.6 million) in North America, generating more than $400 million in revenue, according to the organizers.

The Mayweather Jr.-McGregor bout Aug. 26, 2017, hit 4.3 million PPV buys in North America and 6.7 million globally, taking in $700 million, according to the organizers.

The Match certainly would set a record for golf and could hit the Top Five, according to analysts.

PPV cost was not yet shared.

Turner and MGM Resorts International have also not disclosed who would actually be invited to be on-site to follow the golfers from hole-to-hole or how much it might cost for a ticket to be up-close and personal to golf history.

Of no small matter, marketing will be in full force.

Woods’ partners include Bridgestone Gold, Hero, Kowa, Monster Energy, Nike, TaylorMade and Upper Deck.

Mickelson’s marketing partners include Amgen, Callaway, Workday, Grayhawk, Intrepid Financial, KPMG, Rolex and newest partner Mizzen + Main.

Turner Sports said it would produce all live event coverage while also serving as the exclusive sales and sponsorship partner.

Turner Sports and its Turner Ignite Sports will “work closely with marketing partners to elevate their brands within this once-in-a-lifetime opportunity, tapping into award-winning live events, experiential and creative marketing solutions.”

Although $9 million is a major prize, the real reward could be for golf itself. Thanksgiving weekend is traditionally about NFL and college football, as well as NBA and NHL games.

This event would reach not just golf fans but fringe and even non-golf enthusiasts.

HBO Sports plans a 24/7 series leading up to the match.

Bleacher Report’s House of Highlights will offer comprehensive highlights and behind-the-scenes content.

In addition, Turner’s TNT will air programming with select content from the event in the weeks following the live competition.

Turner International will facilitate distribution of live PPV access to the event outside the U.S.

“The iconic Tiger Woods and five-time Major Champion Phil Mickelson are generational talents who have transcended the game of golf and their rivalry continues to be one of the most compelling in sports,” said Levy in a statement.

“This one-of-a-kind, winner-take-all matchup provides a great opportunity to show fans the benefits of AT&T and WarnerMedia coming together.”

As part of the competition, Woods and Mickelson will “selectively make side-challenges against one another during the match (raising) the stakes by challenging the other to a long-drive, closest-to-the-pin or similar competition during a hole as they play their match.”

That money will be donated to the winning golfer’s charity of choice.

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