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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Oct252018

Tiger Woods-Phil Mickelson $9M The Match Drives Marketing Partners, PPV, Activation

By Barry Janoff

October 25, 2018: Turner Sports has unveiled details about the head-to-head $9 million golf match between Tiger Woods and Phil Mickelson, scheduled for Nov. 23, and golf fans may not be all that pleased.

Capital One’s The Match: Tiger vs. Phil will be shown on various PPV outlets, with a suggested retail price of $19.99, including Turner’s B/R Live, AT&T’s DirecTV and U-verse.

The match will take place on Shadow Creek Golf Course, Las Vegas, owned by MGM Resorts International.

Marketing partners include presenting sponsor Capital One, Audi, AT&T and MGM Resorts.

Woods' own roster of marketing partners includes Bridgestone Golf, Hero, Kowa, Monster Energy, Nike, TaylorMade and Upper Deck.

Mickelson’s sponsors include Amgen, Callaway, Grayhawk, Intrepid, KMPG, Mizzen + Main, Rolex and Workday.

If you are in or planning to go to Las Vegas, however, don’t expect to see the mega-event in person unless you already have connections.

"The Match" will not be open to the public, according to the Las Vegas Review-Journal, but will be open to sponsors and VIP guests.

Capital One is also the official bank and credit card. Activation includes on-course signage and on-air media buys.

As title sponsor, Capital One said it would “collaborate with Turner Sports and Turner Ignite Sports on a number of digital and broadcast integrations leading up to and during the live pay-per-view event."

AT&T is the official 4K sponsor and official wireless and data services partner, and will have media buys and on-course-signage.

AT&T will also present drone course coverage for the first time at Shadow Creek.

Associate sponsor Audi will serve as the official automotive partner.

Audi will have on-air and on-course signage, will host the Audi Driving Range and will have a variety of vehicles on display for attendees.

Turner Sports and its Turner Ignite Sports are also “working closely with additional marketing partners to elevate their brands within this once-in-a-lifetime opportunity.”

Excel and Lagardère Sports, who represent Woods and Mickelson, respectively, are also event organizers for "The Match."

PPV will also be distributed to other cable, satellite and telco operators, including Comcast, Charter, Cox, Verizon and Altice in the U.S.; and Rogers, Shaw and Bell in Canada.

Turner International will facilitate the distribution of live PPV access outside the U.S. and Canada.

Turner said the PPV Event “reflects new AT&T combined resources,”

According to David Levy, Turner president, “For the first time since AT&T’s acquisition of Time Warner (now WarnerMedia), Turner, DirecTV and HBO will present a multi-faceted presentation of the live event and accompanying content across a vast array of platforms.”

WarnerMedia’s Turner Sports is producing all live event coverage while also serving as the exclusive sales and sponsorship partner, in conjunction with Excel Sports Management and Lagardère Sports.

This event would reach not just golf fans but fringe and even non-golf enthusiasts.

HBO Sports plans a 24/7 series leading up to the match.

Bleacher Report’s House of Highlights will offer comprehensive highlights and behind-the-scenes content.

Turner Sports and its Ignite Sports are “working closely with additional marketing partners to elevate their brands with this once-in-a-lifetime opportunity.”

In addition, Turner’s TNT will air programming with select content from the event in the weeks following the live competition.

While the winner of "The March" will get $9 million, during the live event competition, both Woods and Mickelson will selectively make side challenges against one another.

Both men said that a portion of the winnings as well as from media rights would go to charities of their choice.

According to Steve Loy, Mickelson’s manager, Mickelson plans to donate to The Phil & Amy Mickelson Foundation, the Children of the 58 fund and the Las Vegas Shriners.

Woods will donate to The Tiger Woods Foundation and other unspecified local charities, according to his manager.

Broadcast talent and other event specifics for Capital One’s The Match: Tiger vs. Phil will be announced in the coming weeks.

Tiger-Phil The Match Seeks Sports History

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