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NEWS REAL

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct252018

Tiger Woods-Phil Mickelson $9M The Match Drives Marketing Partners, PPV, Activation

By Barry Janoff

October 25, 2018: Turner Sports has unveiled details about the head-to-head $9 million golf match between Tiger Woods and Phil Mickelson, scheduled for Nov. 23, and golf fans may not be all that pleased.

Capital One’s The Match: Tiger vs. Phil will be shown on various PPV outlets, with a suggested retail price of $19.99, including Turner’s B/R Live, AT&T’s DirecTV and U-verse.

The match will take place on Shadow Creek Golf Course, Las Vegas, owned by MGM Resorts International.

Marketing partners include presenting sponsor Capital One, Audi, AT&T and MGM Resorts.

Woods' own roster of marketing partners includes Bridgestone Golf, Hero, Kowa, Monster Energy, Nike, TaylorMade and Upper Deck.

Mickelson’s sponsors include Amgen, Callaway, Grayhawk, Intrepid, KMPG, Mizzen + Main, Rolex and Workday.

If you are in or planning to go to Las Vegas, however, don’t expect to see the mega-event in person unless you already have connections.

"The Match" will not be open to the public, according to the Las Vegas Review-Journal, but will be open to sponsors and VIP guests.

Capital One is also the official bank and credit card. Activation includes on-course signage and on-air media buys.

As title sponsor, Capital One said it would “collaborate with Turner Sports and Turner Ignite Sports on a number of digital and broadcast integrations leading up to and during the live pay-per-view event."

AT&T is the official 4K sponsor and official wireless and data services partner, and will have media buys and on-course-signage.

AT&T will also present drone course coverage for the first time at Shadow Creek.

Associate sponsor Audi will serve as the official automotive partner.

Audi will have on-air and on-course signage, will host the Audi Driving Range and will have a variety of vehicles on display for attendees.

Turner Sports and its Turner Ignite Sports are also “working closely with additional marketing partners to elevate their brands within this once-in-a-lifetime opportunity.”

Excel and Lagardère Sports, who represent Woods and Mickelson, respectively, are also event organizers for "The Match."

PPV will also be distributed to other cable, satellite and telco operators, including Comcast, Charter, Cox, Verizon and Altice in the U.S.; and Rogers, Shaw and Bell in Canada.

Turner International will facilitate the distribution of live PPV access outside the U.S. and Canada.

Turner said the PPV Event “reflects new AT&T combined resources,”

According to David Levy, Turner president, “For the first time since AT&T’s acquisition of Time Warner (now WarnerMedia), Turner, DirecTV and HBO will present a multi-faceted presentation of the live event and accompanying content across a vast array of platforms.”

WarnerMedia’s Turner Sports is producing all live event coverage while also serving as the exclusive sales and sponsorship partner, in conjunction with Excel Sports Management and Lagardère Sports.

This event would reach not just golf fans but fringe and even non-golf enthusiasts.

HBO Sports plans a 24/7 series leading up to the match.

Bleacher Report’s House of Highlights will offer comprehensive highlights and behind-the-scenes content.

Turner Sports and its Ignite Sports are “working closely with additional marketing partners to elevate their brands with this once-in-a-lifetime opportunity.”

In addition, Turner’s TNT will air programming with select content from the event in the weeks following the live competition.

While the winner of "The March" will get $9 million, during the live event competition, both Woods and Mickelson will selectively make side challenges against one another.

Both men said that a portion of the winnings as well as from media rights would go to charities of their choice.

According to Steve Loy, Mickelson’s manager, Mickelson plans to donate to The Phil & Amy Mickelson Foundation, the Children of the 58 fund and the Las Vegas Shriners.

Woods will donate to The Tiger Woods Foundation and other unspecified local charities, according to his manager.

Broadcast talent and other event specifics for Capital One’s The Match: Tiger vs. Phil will be announced in the coming weeks.

Tiger-Phil The Match Seeks Sports History

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