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Bahamas Red Cross donation site. #HelpUsHelp

• Fenway Sports Management, ESPN Events and the City of Boston have unveiled “The Fenway Bowl,” an annual college football bowl game beginning in 2020 at Fenway Park teams from the American Athletic Conference and Atlantic Coast Conference .Fenway Park has hosted other college football games but this will be the first bowl game in the home of the Boston Red Sox.

• The next NFL100 Experience of a Lifetime contest: Join ESPN's Adam Schefter as his sidekick on the set of Monday Night Countdown for an NFL game day experience. Details here. https://www.nfl.com/100/experiences/

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages.

“This strategic acquisition not only strengthens Bhang’s position as one of today’s most expansive and diverse global cannabis house of brands, it opens an incredibly valuable pipeline to some of the biggest retailers in the world,” Scott Van Rixel, CEO for Bhang, said via the company.

Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver. The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Phil Michelson (1)

Thursday
Oct252018

Tiger Woods-Phil Mickelson $9M The Match Drives Marketing Partners, PPV, Activation

By Barry Janoff

October 25, 2018: Turner Sports has unveiled details about the head-to-head $9 million golf match between Tiger Woods and Phil Mickelson, scheduled for Nov. 23, and golf fans may not be all that pleased.

Capital One’s The Match: Tiger vs. Phil will be shown on various PPV outlets, with a suggested retail price of $19.99, including Turner’s B/R Live, AT&T’s DirecTV and U-verse.

The match will take place on Shadow Creek Golf Course, Las Vegas, owned by MGM Resorts International.

Marketing partners include presenting sponsor Capital One, Audi, AT&T and MGM Resorts.

Woods' own roster of marketing partners includes Bridgestone Golf, Hero, Kowa, Monster Energy, Nike, TaylorMade and Upper Deck.

Mickelson’s sponsors include Amgen, Callaway, Grayhawk, Intrepid, KMPG, Mizzen + Main, Rolex and Workday.

If you are in or planning to go to Las Vegas, however, don’t expect to see the mega-event in person unless you already have connections.

"The Match" will not be open to the public, according to the Las Vegas Review-Journal, but will be open to sponsors and VIP guests.

Capital One is also the official bank and credit card. Activation includes on-course signage and on-air media buys.

As title sponsor, Capital One said it would “collaborate with Turner Sports and Turner Ignite Sports on a number of digital and broadcast integrations leading up to and during the live pay-per-view event."

AT&T is the official 4K sponsor and official wireless and data services partner, and will have media buys and on-course-signage.

AT&T will also present drone course coverage for the first time at Shadow Creek.

Associate sponsor Audi will serve as the official automotive partner.

Audi will have on-air and on-course signage, will host the Audi Driving Range and will have a variety of vehicles on display for attendees.

Turner Sports and its Turner Ignite Sports are also “working closely with additional marketing partners to elevate their brands within this once-in-a-lifetime opportunity.”

Excel and Lagardère Sports, who represent Woods and Mickelson, respectively, are also event organizers for "The Match."

PPV will also be distributed to other cable, satellite and telco operators, including Comcast, Charter, Cox, Verizon and Altice in the U.S.; and Rogers, Shaw and Bell in Canada.

Turner International will facilitate the distribution of live PPV access outside the U.S. and Canada.

Turner said the PPV Event “reflects new AT&T combined resources,”

According to David Levy, Turner president, “For the first time since AT&T’s acquisition of Time Warner (now WarnerMedia), Turner, DirecTV and HBO will present a multi-faceted presentation of the live event and accompanying content across a vast array of platforms.”

WarnerMedia’s Turner Sports is producing all live event coverage while also serving as the exclusive sales and sponsorship partner, in conjunction with Excel Sports Management and Lagardère Sports.

This event would reach not just golf fans but fringe and even non-golf enthusiasts.

HBO Sports plans a 24/7 series leading up to the match.

Bleacher Report’s House of Highlights will offer comprehensive highlights and behind-the-scenes content.

Turner Sports and its Ignite Sports are “working closely with additional marketing partners to elevate their brands with this once-in-a-lifetime opportunity.”

In addition, Turner’s TNT will air programming with select content from the event in the weeks following the live competition.

While the winner of "The March" will get $9 million, during the live event competition, both Woods and Mickelson will selectively make side challenges against one another.

Both men said that a portion of the winnings as well as from media rights would go to charities of their choice.

According to Steve Loy, Mickelson’s manager, Mickelson plans to donate to The Phil & Amy Mickelson Foundation, the Children of the 58 fund and the Las Vegas Shriners.

Woods will donate to The Tiger Woods Foundation and other unspecified local charities, according to his manager.

Broadcast talent and other event specifics for Capital One’s The Match: Tiger vs. Phil will be announced in the coming weeks.

Tiger-Phil The Match Seeks Sports History

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