Tiger Woods Signs Global Media Content Deal With GolfTV Powered By PGA Tour
Tuesday, November 27, 2018 at 07:11PM
NYSportsJournalism.com in Discover, Golf, GolfTV, PGA Tour, Tiger Woods, sports marketing, sports media

By Barry Janoff

November 27, 2018: Tiger Woods, fresh off his live-streaming one-on-one match with Phil Mickelson, has signed a deal that will bring his life and golf skills into the world of programming, content and storytelling.

As part of the strategic partnership between Discovery Inc. and the PGA Tour, GolfTV now has an exclusive multi-year global content partnership with Woods, an 80-time PGA Tour winner and 14-time Major champion.

Launching in January, GolfTV powered by PGA Tour — a global live- and on-demand video streaming service jointly developed by Discovery and the PGA Tour — will “collaborate with Woods on a wide range of programming, content creation and storytelling opportunities that will offer fans an authentic and regular look into the life, mind and performance of the game's ultimate icon.”

Although GolfTV plans to expand to numerous international markets by 2024, it will not be available in the United States.

However, Woods' content will be exclusively owned by GolfTV globally, including in the U.S., where Discovery said it “has the opportunity to execute an owned or partner distribution strategy.”

Financial terms of the pact were not released.

"I've been watching Discovery and David Zaslav (president and CEO for Discovery) build up a global sports platform with Eurosport, the Olympics and the launch of GolfTV with us at the PGA Tour, so I think they're the perfect partner to help grow the game,” Woods said via the PGA Tour.

“They're global, they get sports and know how to build new, younger and big audiences. It's a perfect fit and I'm so excited to be a real partner with the Discovery Sports team.”

Among other current and former pro athletes who have transitioned into content and programming are LeBron James, Kobe Bryant, Derek Jeter, Stephen Curry and Kevin Durant.

Among the plans Woods and GolfTV are collaborating on to develop:
    •    Weekly practice and instructional videos to improve your game
    •    Exclusive access into Tiger's preparation routines
    •    Behind-the-scenes access before and after PGA Tour rounds
    •    Unique and exclusive post-round commentary.

According to Woods, "I love the vision of GolfTV and the ambition for it to become the premier destination for golf entertainment worldwide. To have my own platform to communicate is the culmination of a lot of hard work from my team and the team at Discovery.

“We're going to build content for everyone, whether you've been playing golf for a long time or just starting out. I'll be sharing stories and giving insight into my approach that has never been seen before.”

“Tiger is the ultimate example of a world-class athlete and cultural figure with whom audiences are enamored, and follow closely around the world,” Zaslav said via Discovery.

“Our global partnership with Tiger is a perfect example of our strategy to collaborate exclusively with top talent to extend global media platforms, and take advantage of our international distribution and technology infrastructure and aggregate audiences and build long-term value.”

GolfTV powered by PGA Tour said it plans to present more than 2,000 hours of live action each year as well as a wide range of premium content on-demand.

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