Gillette is moving in a new marketing direction in 2011 and joins the list of companies that have ended endorsement deals with Tiger Woods. MORE

Will marketers such as Coca-Cola and Visa give Woods another look after he scores eyes and ayes at The Masters? MORE

Tiger Woods meets the press at The Masters, discusses marketing, motivations and the road to rehabilitation. MORE

Tiger Woods will be back on the PGA Tour at The Masters, ending a self-imposed hiatus to rebuild his personal life. MORE

EA Sports, Nike, Gatorade, Tag Heuer and even former partner Accenture respond to support Tiger Woods after his public appearance and apology. MORE

Tiger Woods will speak in public on Feb. 19 for the first time since his accident and private life became an open book, a step toward retuning to the PGA Tour. MORE

Woods' marketing partners are supporting him through his challenging time, and numbers from DBI show that his public appeal has dipped only slightly. MORE

Tag Heuer is downscaling its current alliance with Tiger Woods but marketers, media and the public already have begun a 2010 watch for his return. MORE

Electronic Arts will ship Tiger Woods PGA Tour 10 to retailers on June 16. MORE

Tiger Woods adds another weapon to his arsenal as he prepares to defend his US Open title. MORE

Nike Golf unveiled "The Good Life," a TV spot that coincided with the return of Tiger Woods to competition. MORE