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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Dec222014

Tiger Woods' Impact On Golf Marketing, Sponsorship Has Its Pros, Cons

By Barry Janoff

December 20, 2014: Tiger Woods has been off the PGA Tour for much of 2014 and has not won a Major title since the 2008 U.S. Open. That, along with a sport that has seen a net decline in the number of golf courses close over the past eight years and a flatline in the number of mew participants, is seemingly taking its toll on marketing sponsorship.

The amount of money that companies will spend worldwide on golf sponsorship is expected to reach $1.65 billion in 2014, up 3.1% from 2013 but short of the 4.1% rise that was expected, according to marketing and sponsorship research firm IEG Research.

"Like other international properties, the uneven global economy continues to temper corporate interest in golf,” William Chipps, senior editor of the just released IEG (Golf) Sponsorship Report.

According to the National Golf Foundation, 400,000 people left golf in 2013, dropping the total participants under 25 million. There were 25.3 million golfers in the U.S. in 2012, which is down from 25.7 million in 2011 and 26.1 million in 2010, according to NGF.

Since 2004, almost 5 million people in the U.S. have left the game for a variety of reasons, and the number of core golfers is down almost 24%, according to Golf 20/20, which describes itself as "collaborative effort of many forces within the golf industry, from the associations and manufacturers to the course owners/operators and the media, focused on the game and its future."

Only 14 new golf courses opened in the U.S. in 2013 and close to 160 closed, the eighth consecutive year of that tread, also according to NGF.

Over the summer, Dick's Sporting Goods handed pink slips to all of  the PGA professionals it employed in the golf sections of its more than 560 stores, about 500 people, according to industry analysts.

Golf sponsorship was up in 2011 ($1.44 billion) versus 2010 ($1.36 billion), up in 2012 ($1.51 billion) and up again in 2013 before dipping in 2014.

Despite these numbers, golf seems to be far from standing on its last legs.

The $1.65 billion in sponsorship spending puts it ahead of other sports.

By comparison, NFL sponsorship was $1.07 billion for 2013, MLB sponsorship in 2014 hit $695 million, NBA sponsorship was $679 million for the 2013-14 season and tennis was at $739 million worldwide this year., all according to IEG Research.

The top golfers also do pretty well in the endorsement field. Woods earns close to $60 million from endorsements, Phil Mickelson close to $50 million and Rory McIlroy about $20 million, according to industry analysts.

BMW is the most active sponsor of golf worldwide with an alliance in 27% of properties with a sponsor in the auto category, followed by Rolex (active in 26% of golf properties with a sponsor in the watch category), MasterCard (15%), Coca-Cola (15%), Anheuser-Busch (14%), Fila (14%), Daimler (13%), Bank of America (11%) and AT&T (9%).

The list changes when looking just at North America, where the leaders are MasterCard (active in 24% of golf properties with a sponsor in the financial services category), Coca-Cola (22%), Anheuser-Busch (21%), Bank of America (19%), AT&T (16%), Rolex (16%), Daimler (16%), Bacardi (14%), Foster's Brewing Group (12%) and FedEx (12%).

The most active categories sponsorship golf in North America are banking, beverages-alcohol, automotive, insurance, hotel and -resorts, media and publish, telecom, beverages non-alcohol and credit cards.

And Woods still has plenty of drawing power, despite his on-course struggles. He recently signed a four-year deal with Hero Corp., which manufactures motorcycles and scooters, valued at $8 million a year, according to industry analysts.

Among other activations, the India-based company took title sponsorship of Wood's World Challenge event, which was played in Orlando earlier this month.

“I believe Tiger becoming Hero's global public partner, he is going to add a huge amount of value to the brand Hero, which clearly is going global in its intent and with its product and the brand,” Hero CEO Pawan Munjal said during the media conference unveiling the alliance with Woods.

See the full IEG Research report here.

Graphics: IEG Research

Tiger Gets His Game Back

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