Top
QUICK HITS

, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec222014

Tiger Woods' Impact On Golf Marketing, Sponsorship Has Its Pros, Cons

By Barry Janoff

December 20, 2014: Tiger Woods has been off the PGA Tour for much of 2014 and has not won a Major title since the 2008 U.S. Open. That, along with a sport that has seen a net decline in the number of golf courses close over the past eight years and a flatline in the number of mew participants, is seemingly taking its toll on marketing sponsorship.

The amount of money that companies will spend worldwide on golf sponsorship is expected to reach $1.65 billion in 2014, up 3.1% from 2013 but short of the 4.1% rise that was expected, according to marketing and sponsorship research firm IEG Research.

"Like other international properties, the uneven global economy continues to temper corporate interest in golf,” William Chipps, senior editor of the just released IEG (Golf) Sponsorship Report.

According to the National Golf Foundation, 400,000 people left golf in 2013, dropping the total participants under 25 million. There were 25.3 million golfers in the U.S. in 2012, which is down from 25.7 million in 2011 and 26.1 million in 2010, according to NGF.

Since 2004, almost 5 million people in the U.S. have left the game for a variety of reasons, and the number of core golfers is down almost 24%, according to Golf 20/20, which describes itself as "collaborative effort of many forces within the golf industry, from the associations and manufacturers to the course owners/operators and the media, focused on the game and its future."

Only 14 new golf courses opened in the U.S. in 2013 and close to 160 closed, the eighth consecutive year of that tread, also according to NGF.

Over the summer, Dick's Sporting Goods handed pink slips to all of  the PGA professionals it employed in the golf sections of its more than 560 stores, about 500 people, according to industry analysts.

Golf sponsorship was up in 2011 ($1.44 billion) versus 2010 ($1.36 billion), up in 2012 ($1.51 billion) and up again in 2013 before dipping in 2014.

Despite these numbers, golf seems to be far from standing on its last legs.

The $1.65 billion in sponsorship spending puts it ahead of other sports.

By comparison, NFL sponsorship was $1.07 billion for 2013, MLB sponsorship in 2014 hit $695 million, NBA sponsorship was $679 million for the 2013-14 season and tennis was at $739 million worldwide this year., all according to IEG Research.

The top golfers also do pretty well in the endorsement field. Woods earns close to $60 million from endorsements, Phil Mickelson close to $50 million and Rory McIlroy about $20 million, according to industry analysts.

BMW is the most active sponsor of golf worldwide with an alliance in 27% of properties with a sponsor in the auto category, followed by Rolex (active in 26% of golf properties with a sponsor in the watch category), MasterCard (15%), Coca-Cola (15%), Anheuser-Busch (14%), Fila (14%), Daimler (13%), Bank of America (11%) and AT&T (9%).

The list changes when looking just at North America, where the leaders are MasterCard (active in 24% of golf properties with a sponsor in the financial services category), Coca-Cola (22%), Anheuser-Busch (21%), Bank of America (19%), AT&T (16%), Rolex (16%), Daimler (16%), Bacardi (14%), Foster's Brewing Group (12%) and FedEx (12%).

The most active categories sponsorship golf in North America are banking, beverages-alcohol, automotive, insurance, hotel and -resorts, media and publish, telecom, beverages non-alcohol and credit cards.

And Woods still has plenty of drawing power, despite his on-course struggles. He recently signed a four-year deal with Hero Corp., which manufactures motorcycles and scooters, valued at $8 million a year, according to industry analysts.

Among other activations, the India-based company took title sponsorship of Wood's World Challenge event, which was played in Orlando earlier this month.

“I believe Tiger becoming Hero's global public partner, he is going to add a huge amount of value to the brand Hero, which clearly is going global in its intent and with its product and the brand,” Hero CEO Pawan Munjal said during the media conference unveiling the alliance with Woods.

See the full IEG Research report here.

Graphics: IEG Research

Tiger Gets His Game Back

Back to Home Page