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Bahamas Red Cross donation site. #HelpUsHelp

• Michael Jordan has sold minority stake ownerships in the NBA’s Charlotte Hornets to two investment brokers but will remain majority owner for the team: Gabe Plotkin, founder and chief investment officer for Melvin Capital, and Daniel Sundheim, founder and chief investment officer for D1 Capital, have joined the Hornets as partners, pending NBA approval. Financial terms were not disclosed.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver .

On both nights, Superstars from Raw and SmackDown will appear along with personalities from Fox and NBCUniversal programming who will announce select picks from each brand.

The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• Ricky Rubio was named Tissot MVP of the FIBA World Cup after leading Spain to the 2019 championship.

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Monday
Dec222014

Tiger Woods' Impact On Golf Marketing, Sponsorship Has Its Pros, Cons

By Barry Janoff

December 20, 2014: Tiger Woods has been off the PGA Tour for much of 2014 and has not won a Major title since the 2008 U.S. Open. That, along with a sport that has seen a net decline in the number of golf courses close over the past eight years and a flatline in the number of mew participants, is seemingly taking its toll on marketing sponsorship.

The amount of money that companies will spend worldwide on golf sponsorship is expected to reach $1.65 billion in 2014, up 3.1% from 2013 but short of the 4.1% rise that was expected, according to marketing and sponsorship research firm IEG Research.

"Like other international properties, the uneven global economy continues to temper corporate interest in golf,” William Chipps, senior editor of the just released IEG (Golf) Sponsorship Report.

According to the National Golf Foundation, 400,000 people left golf in 2013, dropping the total participants under 25 million. There were 25.3 million golfers in the U.S. in 2012, which is down from 25.7 million in 2011 and 26.1 million in 2010, according to NGF.

Since 2004, almost 5 million people in the U.S. have left the game for a variety of reasons, and the number of core golfers is down almost 24%, according to Golf 20/20, which describes itself as "collaborative effort of many forces within the golf industry, from the associations and manufacturers to the course owners/operators and the media, focused on the game and its future."

Only 14 new golf courses opened in the U.S. in 2013 and close to 160 closed, the eighth consecutive year of that tread, also according to NGF.

Over the summer, Dick's Sporting Goods handed pink slips to all of  the PGA professionals it employed in the golf sections of its more than 560 stores, about 500 people, according to industry analysts.

Golf sponsorship was up in 2011 ($1.44 billion) versus 2010 ($1.36 billion), up in 2012 ($1.51 billion) and up again in 2013 before dipping in 2014.

Despite these numbers, golf seems to be far from standing on its last legs.

The $1.65 billion in sponsorship spending puts it ahead of other sports.

By comparison, NFL sponsorship was $1.07 billion for 2013, MLB sponsorship in 2014 hit $695 million, NBA sponsorship was $679 million for the 2013-14 season and tennis was at $739 million worldwide this year., all according to IEG Research.

The top golfers also do pretty well in the endorsement field. Woods earns close to $60 million from endorsements, Phil Mickelson close to $50 million and Rory McIlroy about $20 million, according to industry analysts.

BMW is the most active sponsor of golf worldwide with an alliance in 27% of properties with a sponsor in the auto category, followed by Rolex (active in 26% of golf properties with a sponsor in the watch category), MasterCard (15%), Coca-Cola (15%), Anheuser-Busch (14%), Fila (14%), Daimler (13%), Bank of America (11%) and AT&T (9%).

The list changes when looking just at North America, where the leaders are MasterCard (active in 24% of golf properties with a sponsor in the financial services category), Coca-Cola (22%), Anheuser-Busch (21%), Bank of America (19%), AT&T (16%), Rolex (16%), Daimler (16%), Bacardi (14%), Foster's Brewing Group (12%) and FedEx (12%).

The most active categories sponsorship golf in North America are banking, beverages-alcohol, automotive, insurance, hotel and -resorts, media and publish, telecom, beverages non-alcohol and credit cards.

And Woods still has plenty of drawing power, despite his on-course struggles. He recently signed a four-year deal with Hero Corp., which manufactures motorcycles and scooters, valued at $8 million a year, according to industry analysts.

Among other activations, the India-based company took title sponsorship of Wood's World Challenge event, which was played in Orlando earlier this month.

“I believe Tiger becoming Hero's global public partner, he is going to add a huge amount of value to the brand Hero, which clearly is going global in its intent and with its product and the brand,” Hero CEO Pawan Munjal said during the media conference unveiling the alliance with Woods.

See the full IEG Research report here.

Graphics: IEG Research

Tiger Gets His Game Back

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