Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar302011

In First TV Spot For Jockey, Tim Tebow Touts Tees So Cool They'd Appeal To James Dean

By Barry Janoff, Executive Editor

March 30, 2011: Tim Tebow may not be the Peyton Manning of NFL quarterbacks, but he is the Michael Jordan and James Dean of underwear commercials.

Jockey International has unveiled its first TV spot featuring Tebow, who signed with the brand last year when he was entering his rookie season as a quarterback with the Denver Broncos.

Tebow will be vying for air time with Jordan, who is the lead spokesman for rival Hanes, as the face of Staycool, Jockey’s new collection of "innovative underwear, designed to help regulate skin temperature and keep you cool and comfortable." according to the brand.

Jockey said it is the first U.S. company to offer underwear treated with Outlast, a moisture-wicking process, which was developed for NASA more than 20 years ago to provide temperature regulation. Hanes and Under Armour are among the other companies that also produce goods with moisture-wicking fabric, but they do not use the Outlast process.

The spot is scheduled to break on April 4, and will run through August on national cable including, ESPN, E!, CNN, Spike and Discovery. (See Tim Tebow's Jockey commercial here.)

Support includes print, online such as Facebook, Twitter and YouTube, POP, event sponsorships and "marketing promotions throughout the year," according to Jockey. Lead agency is Arcade Creative Group, New York.

To coincide with the launch of the product, Jockey is running a "Staycool Challenge" sweepstakes offering a VIP trip for two to meet Tebow. (Full details here.)

“The commercial is part of a larger integrated campaign to support Jockey Staycool and reinforce our commitment to offering cutting-edge products to our customers,” Dustin Cohn, CMO for Jockey, said in a statement. “Tim Tebow’s passion for innovation both on and off the field aligns completely with the Jockey Staycool brand.”

“Tim Tebow’s passion for innovation both on and off the field aligns completely with the Jockey Staycool brand.”

Jockey is also responsible for the the man who made it okay for male athletes to endorse men's underwear, pitcher Jim Palmer, who was a Jockey spokesman about 30 years ago.

The commercial opens with Tebow, channeling movie icon James Dean, who made T-shirts fashionable in 1955's Rebel Without A Cause. Tebow is walking down a what looks like a Hollywood back lot version of a city sidewalk on a sweltering day, with everyone around him trying to find relief from the heat.

As a smiling Tebow goes from scene to scene, a voiceover says, "Quarterback Tim Tebow's T-shirt is cooler than yours." Images such as surfers and ocean waves move across his T-shirt "to illustrate how the technologically-advanced Jockey Staycool collection keeps Tim cool on even the hottest days," per Jockey.

"Introducing Jockey Staycool, with proven technology designed to help you stay cool all day," continues the voiceover. To which Tebow adds, "Man, you gotta feel this shirt . . .  From Jockey, the true original."

Jockey said its new product line "blends fashion and innovation [with] Outlast technology that absorbs, stores and releases excess heat to maintain your optimal skin temperature." The products are available for both men and women.

Tebow, who appeared in nine games for the Broncos this past season, also has deals with companies including Nike, EA Sports and FRS energy drinks. He is represented by XV Enterprises, Gainesville, Fla., which is overseen by Tebow and his brother, Robby.

Can Tebow 'Jockey' For Position As An Underwear Spokesman?

Back to Ad Campaigns

Back to Home Page