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• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Marvel: 'Black Panther' Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Jockey (1)

Wednesday
Mar302011

In First TV Spot For Jockey, Tim Tebow Touts Tees So Cool They'd Appeal To James Dean

By Barry Janoff, Executive Editor

March 30, 2011: Tim Tebow may not be the Peyton Manning of NFL quarterbacks, but he is the Michael Jordan and James Dean of underwear commercials.

Jockey International has unveiled its first TV spot featuring Tebow, who signed with the brand last year when he was entering his rookie season as a quarterback with the Denver Broncos.

Tebow will be vying for air time with Jordan, who is the lead spokesman for rival Hanes, as the face of Staycool, Jockey’s new collection of "innovative underwear, designed to help regulate skin temperature and keep you cool and comfortable." according to the brand.

Jockey said it is the first U.S. company to offer underwear treated with Outlast, a moisture-wicking process, which was developed for NASA more than 20 years ago to provide temperature regulation. Hanes and Under Armour are among the other companies that also produce goods with moisture-wicking fabric, but they do not use the Outlast process.

The spot is scheduled to break on April 4, and will run through August on national cable including, ESPN, E!, CNN, Spike and Discovery. (See Tim Tebow's Jockey commercial here.)

Support includes print, online such as Facebook, Twitter and YouTube, POP, event sponsorships and "marketing promotions throughout the year," according to Jockey. Lead agency is Arcade Creative Group, New York.

To coincide with the launch of the product, Jockey is running a "Staycool Challenge" sweepstakes offering a VIP trip for two to meet Tebow. (Full details here.)

“The commercial is part of a larger integrated campaign to support Jockey Staycool and reinforce our commitment to offering cutting-edge products to our customers,” Dustin Cohn, CMO for Jockey, said in a statement. “Tim Tebow’s passion for innovation both on and off the field aligns completely with the Jockey Staycool brand.”

“Tim Tebow’s passion for innovation both on and off the field aligns completely with the Jockey Staycool brand.”

Jockey is also responsible for the the man who made it okay for male athletes to endorse men's underwear, pitcher Jim Palmer, who was a Jockey spokesman about 30 years ago.

The commercial opens with Tebow, channeling movie icon James Dean, who made T-shirts fashionable in 1955's Rebel Without A Cause. Tebow is walking down a what looks like a Hollywood back lot version of a city sidewalk on a sweltering day, with everyone around him trying to find relief from the heat.

As a smiling Tebow goes from scene to scene, a voiceover says, "Quarterback Tim Tebow's T-shirt is cooler than yours." Images such as surfers and ocean waves move across his T-shirt "to illustrate how the technologically-advanced Jockey Staycool collection keeps Tim cool on even the hottest days," per Jockey.

"Introducing Jockey Staycool, with proven technology designed to help you stay cool all day," continues the voiceover. To which Tebow adds, "Man, you gotta feel this shirt . . .  From Jockey, the true original."

Jockey said its new product line "blends fashion and innovation [with] Outlast technology that absorbs, stores and releases excess heat to maintain your optimal skin temperature." The products are available for both men and women.

Tebow, who appeared in nine games for the Broncos this past season, also has deals with companies including Nike, EA Sports and FRS energy drinks. He is represented by XV Enterprises, Gainesville, Fla., which is overseen by Tebow and his brother, Robby.

Can Tebow 'Jockey' For Position As An Underwear Spokesman?

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