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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Aug252013

Time Warner Cable Uses Open To Take Another Swing At CBS Over Blackout

By Barry Janoff

August 25, 2013: The dispute between CBS and Time Warner Cable, which began three weeks ago and is centered around programming fees, is now going to court. Not the judicial kind, but the courts that will be used at the upcoming U.S. Open.

Time Warner Cable said it has signed a multi-year deal with the U.S. Tennis Assn. to become an official sponsor of the U.S. Open. This comes on the heels of Time Warner Cable offering its digital customers a free feed of U.S. Open programming on Tennis Channel in the areas being blacked out due to the dispute.

Major areas being impacted include Los Angeles, Dallas and New York, the latter the home of the U.S. Open. Showtime and other CBS-owned stations have also been hit. More than three million subscribers are involved, according to Time Warner Cable.

CBS has about 40 hours of coverage scheduled, led by exclusive broadcasts of the men's and women's singles finals and the men's, women's and mixed-doubles finals, all of which are among the most-watched events of the Open.

Also on the line: CBS' coverage of the NFL, which begins Sept. 9.

CBS Sports Network, which Time Warner Cable said is not impacted by the situation, has about 20 hours of coverage. Tennis Channel, available in about 35 million homes, has more than 200 hours of coverage planned, including 75 hours of live coverage.

ESPN, which beginning in 2015 takes over broadcast rights from CBS to the semi-finals and finals, is televising about 20 hours. More than 200 U.S. Open matches will also be available for free on www.USOpen.org.

Under its new alliance with the USTA, Time Warner Cable will have plenty of opportunity to support  its brand and messaging during the course of the Open, which runs Aug. 26-Sept. 9.

TWC said that marketing would include broadcast advertising on "select U.S. Open platforms and properties," on-court signage such as branding on the umpires chairs, signage throughout the Billie Jean King National Tennis Center (site of the US Open) and title sponsorship of the Time Warner Cable Experience, an on-site activation space anchored by a six-court FanVision video wall.

"Our partnership with USTA aligns with our 'Enjoy Sports Better' brand experience, giving customers even more opportunities to show their passion as sports fans,” Jeffrey Hirsch, evp/CMO-residential services for Time Warner Cable, said in a statement. “We couldn’t be happier to bring them closer to the excitement and action of every serve, ace and winner of the U.S. Open."

According to Mike Angus, GM-video for Time Warner Cable, “We appreciate our customers’ patience as we work to resolve the blackout with CBS. We know the US Open is popular programming. We’re pleased to be able to offer additional programming via Tennis Channel to customers affected by this dispute. A lot of the matches will also still be available to customers via ESPN2 and CBS Sports Network.”

See Story at Brief

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