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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2. New England Patriots
3. Pittsburgh Steelers
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Aug252013

Time Warner Cable Uses Open To Take Another Swing At CBS Over Blackout

By Barry Janoff

August 25, 2013: The dispute between CBS and Time Warner Cable, which began three weeks ago and is centered around programming fees, is now going to court. Not the judicial kind, but the courts that will be used at the upcoming U.S. Open.

Time Warner Cable said it has signed a multi-year deal with the U.S. Tennis Assn. to become an official sponsor of the U.S. Open. This comes on the heels of Time Warner Cable offering its digital customers a free feed of U.S. Open programming on Tennis Channel in the areas being blacked out due to the dispute.

Major areas being impacted include Los Angeles, Dallas and New York, the latter the home of the U.S. Open. Showtime and other CBS-owned stations have also been hit. More than three million subscribers are involved, according to Time Warner Cable.

CBS has about 40 hours of coverage scheduled, led by exclusive broadcasts of the men's and women's singles finals and the men's, women's and mixed-doubles finals, all of which are among the most-watched events of the Open.

Also on the line: CBS' coverage of the NFL, which begins Sept. 9.

CBS Sports Network, which Time Warner Cable said is not impacted by the situation, has about 20 hours of coverage. Tennis Channel, available in about 35 million homes, has more than 200 hours of coverage planned, including 75 hours of live coverage.

ESPN, which beginning in 2015 takes over broadcast rights from CBS to the semi-finals and finals, is televising about 20 hours. More than 200 U.S. Open matches will also be available for free on www.USOpen.org.

Under its new alliance with the USTA, Time Warner Cable will have plenty of opportunity to support  its brand and messaging during the course of the Open, which runs Aug. 26-Sept. 9.

TWC said that marketing would include broadcast advertising on "select U.S. Open platforms and properties," on-court signage such as branding on the umpires chairs, signage throughout the Billie Jean King National Tennis Center (site of the US Open) and title sponsorship of the Time Warner Cable Experience, an on-site activation space anchored by a six-court FanVision video wall.

"Our partnership with USTA aligns with our 'Enjoy Sports Better' brand experience, giving customers even more opportunities to show their passion as sports fans,” Jeffrey Hirsch, evp/CMO-residential services for Time Warner Cable, said in a statement. “We couldn’t be happier to bring them closer to the excitement and action of every serve, ace and winner of the U.S. Open."

According to Mike Angus, GM-video for Time Warner Cable, “We appreciate our customers’ patience as we work to resolve the blackout with CBS. We know the US Open is popular programming. We’re pleased to be able to offer additional programming via Tennis Channel to customers affected by this dispute. A lot of the matches will also still be available to customers via ESPN2 and CBS Sports Network.”

See Story at Brief

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