Brady Confirms Position As G.O.A.T.: Greatest NFL Salesman Of All Time
Tuesday, August 1, 2017 at 03:13PM in NFL, NFL, NFLPA, Tom Brady, merchandise, sports marketing

By Barry Janoff

August 1, 2017: Tom Brady is considered by many to be the greatest quarterback and one of the NFL’s greatest players of all time.

He might also be its greatest salesman.

Brady, who led the New England Patriots to victory in Super Bowl LI, tops the new list of the "Top 50 Best-Selling Player Merchandise," which covers Q1 2017, March 1-May 31, released by the NFL Players Assn.

The list is based on overall sales of all NFL player licensed products via online and traditional retail outlets as reported by more than 70 NFLPA licensees.

According to the NFLPA, "Brady’s ongoing sales strength is unrivaled, as he has been a consistent presence at the top of the sales list over the last 13 quarters. Over that span, he has now been No. 1 four times, and inside the top three spots on nine different occasions."

In specific categories, Brady was the most popular among collectors of life-size vinyl decals from Fathead, led in pet apparel from Pets First, in tailgate tables (Victory Tailgate), cornhole toss games (Wild Sports), pint glass drinkware (Boelter), Masterpieces Puzzles, Forever Collectibles and T-shirts.

In addition he was second in sales in commemorative plaques from Highland Mint (behind Aaron Rodgers), socks from FBF Originals (behind Odell Beckham Jr.) and Funko vinyl collectible products (behind Derek Carr).

Specific sales figures were not shared.

Brady lead a group of 14 quarterbacks among the Top 50, according to NFLPA, including six among the Top 12: No. 3 Dak Prescott (Dallas Cowboys), No. 5 Russell Wilson (Seattle Seahawks), No. 7 Rodgers (Green Bay Packers), No. 11 Carr (Oakland Raiders) and No. 12 Carson Wentz (Philadelphia Eagles).

However, for the first time, wide receivers were the most-represented position players with 16 on the list. There also were eight running backs and three tight ends also earned spots. Defenders had nine players represented.

The Seahawks had the most players among the NFLPA Top 50 Players Sales list with five players, the fifth consecutive quarter where the team has had at least five players on the list.

The Cowboys, Raiders and Pittsburgh Steelers each had four players among the Top 50.

All of Dallas’ players were in the Top 10: No. 2. Ezekiel Elliott,  No. 3. Prescott, No. 6. Dez Bryant and No. 10. Jason Witten.

The Top Ten also saw the return of Marshawn Lynch, running back now with the Raiders at No. 4, making his return to the Top 50 list for the first time since the 2015-16 year-end list when he was with Seattle.

The Top Ten also included No. 8. Odell Beckham (New York Giants) and 9. Antonio Brown (Pittsburgh Steelers).

Steelers running back James Conner (No. 24) was the highest-ranked rookie on the list, followed by Houston Texans quarterback Deshaun Watson (No. 28).

The Top 50 Player Sales List is released quarterly by the NFLPA, via its licensing and marketing arm NFL Players Inc.

It is based on overall sales of all NFL player licensed products via online and traditional retail outlets as reported by more than 70 NFLPA licensees.

They include Fanatics, Nike, Outerstuff, 500 Level, Forever Collectibles, Funko, Fathead, Hallmark, McFarlane Toys, FBF Originals and Wincraft.

Licensed product categories include men’s, women’s and youth game jerseys; as well as T-shirts, wall decals, figurines, vinyl collectibles, bobbleheads, plush dolls, drinkware, socks, holiday ornaments, and novelties.

Top 50 Player Sales Report YTD (March 1-May 31, 2017)
1. Tom Brady, QB, New England Patriots
2. Ezekiel Elliott, RB, Dallas Cowboys
3. Dak Prescott, QB, Dallas Cowboys
4. Marshawn Lynch, RB, Oakland Raiders
5. Russell Wilson, QB, Seattle Seahawks
6. Dez Bryant, WR, Dallas Cowboys
7. Aaron Rodgers, QB, Green Bay Packers
8. Odell Beckham Jr., WR, New York Giants
9. Antonio Brown, WR, Pittsburgh Steelers
10. Jason Witten, TE, Dallas Cowboys
11. Derek Carr, QB, Oakland Raiders
12. Carson Wentz, QB, Philadelphia Eagles
13. Von Miller, LB, Denver Broncos
14. Khalil Mack, DE, Oakland Raiders
15. Matthew Stafford, QB, Detroit Lions
16. Rob Gronkowski, TE, New England Patriots
17. Amari Cooper, WR, Oakland Raiders
18. Julian Edelman, WR, New England Patriots
19. J.J. Watt, DE, Houston Texans
20. Richard Sherman, CB, Seattle Seahawks
21. Clay Matthews, LB, Green Bay Packers
22. Cam Newton, QB, Carolina Panthers
23. Ben Roethlisberger, QB, Pittsburgh Steelers
24. James Conner, RB, Pittsburgh Steelers
25. Jordy Nelson, WR, Green Bay Packers
26. Julio Jones, WR, Atlanta Falcons
27. Todd Gurley, RB, Los Angeles Rams
28. Deshaun Watson, QB, Houston Texans
29. Luke Kuechly, LB, Carolina Panthers
30. Le’Veon Bell, RB, Pittsburgh Steelers
31. Doug Baldwin, WR, Seattle Seahawks
32. Drew Brees, QB, New Orleans Saints
33. Golden Tate, WR, Detroit Lions
34. Tyler Lockett, WR, Seattle Seahawks
35. A.J. Green, WR, Cincinnati Bengals
36. Eli Manning, QB, New York Giants
37. Demaryius Thomas, WR, Denver Broncos
38. Stefon Diggs, WR, Minnesota Vikings
39. Colin Kaepernick, QB, Free Agent
40. Travis Kelce, TE, Kansas City Chiefs
41. Kam Chancellor, S, Seattle Seahawks
42. David Johnson, RB, Arizona Cardinals
43. Harrison Smith, S, Minnesota Vikings
44. NaVorro Bowman, LB, San Francisco 49ers
45. Adrian Peterson, RB, New Orleans Saints
46. Jordan Howard, RB, Chicago Bears
47. Jarvis Landry, WR, Miami Dolphins
48. Kirk Cousins, QB, Washington Redskins
49. Larry Fitzgerald, WR, Arizona Cardinals
50. Alshon Jeffery, WR, Philadelphia Eagles



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