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NEWS REAL

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Jan052017

Bad News For Tom Brady NFL Opponents: With UA, He Trains Even When He Sleeps

By Barry Janoff

Janaury 5, 2017: NFL quarterback Tom Brady recently became, to his dismay, associated with science during "Deflategate," when PSI, air temperature, speed, distance and accuracy became as important as touchdowns.

Now, Brady is again being associated with science, but in a more positive way, thanks to one of his prime marketing partners.

Under Armour unveiled today what it called a "new revolutionary sleep and recovery system," anchored by the brand's first "Athlete Recovery Sleepwear powered by TB12," designed and developed with and named for Brady, who wears No. 12 on his New England Patriots’ jersey.

"Tom credits sleep as one of the most important components to his training regimen," according to Under Armour.

The point of differentiation for Recovery Sleepwear: "A bioceramics technology incorporated into a pattern lining the garments, which are designed to maximize comfort and fit, (with) particles that absorb infrared wavelengths emitted by the body and reflect back Far Infrared, helping the body recover faster while promoting better sleep."

Far Infrared therapy (FIR) involves the use of Far Infrared rays to gently heal, soothe, stimulate and detox the physical body, as well as the mind.

Under Armour said that its science-backed approach to sleep and recovery is "strengthened by a new collaboration with Johns Hopkins Medicine centered around tracking, understanding and analyzing sleep patterns."

In a supporting spot, "Recovery Sleepwear: Rest Win Repeat," Brady offers, "You can only work out as hard as your ability to recover. The harder you work out the faster you break down. To be able to rebuild my body with a good night’s sleep is important (for me) to continue to play football at a very high level.

"Without the Recovery Sleepwear, I don’t feel I would be able to achieve the things I have done and hope to continue to do."

Support also includes Internet, social media, POP and consumer activation. A dedicated Web site offers "Tom Brady’s Keys To Better Sleep" and other information on the Under Armour effort and products.

Brady, who earns upward of $10 million from endorsements, also has deals with Ugg, Movado and Simmons Beautyrest Black line of upscale mattresses, which he now can put to even better use with Recovery Sleepwear.

Brady said he is not keeping the technology to himself. Through the new UA Athlete Recovery Sleepwear, Brady and Under Armour "aim to provide all athletes with the off-field support that will maximize their ability to perform."

"At Under Armour our goal is to constantly innovate and uncover new solutions that take performance to the next level," Kevin Haley, president of innovation and category management for Under Armour, said during a media event at the CES Show in Las Vegas.

"We are providing athletes with untapped insight and guidance into the importance of sleep and recovery in a way that's truly unique to Under Armour — with a revolutionary Sleep Recovery System that was created for athletes, by athletes," said Haley.


Under Armour’s Recovery line also includes the recently unveiled recovery-focused Record Equipped running footwear and a new update to the UA Record mobile app: a Sleep Recovery System.

New features within UA Record include a sleep-tracking device, which automatically monitors sleep each night; a proprietary 14-day Sleep Score that assesses the quality of sleep; and custom coaching, which offers "timely reminders, insights, and tips to provide direct guidance on how to improve sleep habits and maximize recovery and performance."

Under Armour said that by using the Athlete Recovery Sleepwear and UA Record together as a system, "athletes will be able to accelerate recovery time and gain a deeper understanding of their sleep."

At 39, Brady is included in the conversation of being the G.O.A.T. NFL quarterback by winning four Super Bowls, two league MVPs, three Super Bowl MVPs and 12 Pro Bowl selections with the New England Patriots since 2000.

Brady, who has a strict, well-documented training, diet and workout regimen, recently proclaimed that he wants to play until he’s 45.

Under Armour is apparently doing all it can to make that happen.

"I firmly believe that sleep and recovery are critical aspects of an effective and holistic training program," Brady said in a statement. "Proper sleep has helped me get to where I am today as an athlete and it is something that I continue to rely on every day. 

Under Armour's Athlete Recovery Sleepwear is now available on UA.com and at select Under Armour Brand Houses. (SMRP $80 - $100. The new line of Record Equipped running footwear will laugh Feb. 1 (SMRP $140.00 - $160.00).

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