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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

Bud Light: 'Zombies' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun272017

Tony Stewart Is Just A Guy In An Office Making Copies, Going To Meetings

By Barry Janoff

June 26, 2017: Tony Stewart retired from Nascar driving following the 2016 season after nearly two decades of compiling wins and accolades, but he has not retired from competitive dirt track racing and is in the thick of things as co-owner for Stewart-Haas Racing.

The fact that he keeps going has put Stewart in the spotlight for a new campaign from Mobil 1, one of his sponsors and the official motor oil for Nascar, for the brand’s Annual Protection, which promotes one full year  — or 20,000 miles, whichever comes first — between oil changes.

The humorous spots follow Stewart as he segues from full-time driving to being a full-time executive, often not as effective as the Mobil 1 motor oil itself.

The multi-media effort includes Stewart-Haas drivers Kevin Harvick — who has his own series of Mobil 1 Annual Protection spots in which he appears alongside basketball Hall of Famer Dikembe Mutombo as three-inch tall spokespersons— as well as Danica Patrick, Clint Bowyer and Kurt Busch.

The series is also a follow-up to a Mobil 1 campaign from last year, "Tony’s Next Chapter," which envisioned potential new occupations for Stewart post-racing, such as cheese connoisseur, grill master and master of speaking French.

"We know race fans are very interested in how Tony’s been doing during his first year since retiring from professional stock car driving, so we thought it would be fitting to give them a glimpse in a fun way," Kai Decker, global sponsorship manager for ExxonMobil, said in a statement. "We hope fans of Tony and the Stewart-Haas Racing team enjoy this lighthearted video series."

In the first spot for the new campaign, “Uncle Smoke,” we see Stewart in a private office seemingly involved with important paperwork. Text offers: "Tony Stewart’s first day as CEO for Stewart-Haas Racing."

When he leaves his office and works how a hallway, we Harvick and his son Keelan. "Uncle Tony has a new job now,” Harvick explains. "He’s a big businessman." They watch in bemusement, however, as Stewart goes to the copy machine and reproduces images of his face.

Text: "Mobil 1 Annual Protection does its job for one full year. Can Tony?"

Upcoming spots include “Employee Perks”  (Stewart announces some changes to the employee breakroom during a staff meeting), “Learning to Type,” “Taco Tuesday,” “Conference Calls”  (Stewart leads Bowyer and Busch in a music jam session prior to a conference call) and “Setting An Example.”

According to Stewart, "It’s been fun participating in another Mobil 1 video series, especially for an exciting new product like Mobil 1 Annual Protection motor oil. Last year I explored post-Nascar racing hobbies in ‘Tony’s Next Chapter’ and I can’t wait for fans to check out the continuation of that series.

"But as you’ll see in the 'Tony’s Next Year' series, I’ve had to put those potential hobbies on the back burner while I focus on more important things as a full-time boss . . . like Taco Tuesday."

Harvick, Mutombo Odd Three-Inch Couple For Mobil 1

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