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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Jan132016

Top Sports Marketers Of The Year 2015: At 50, PepsiCo's Gatorade Is Still Like Mike

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By the Staff of NYSportsJournalism.com

January 12, 2016: PepsiCo began the celebration of the 50th anniversary of Gatorade in late 2014 with a TV spot, "50 Years," that highlighted 50 sports incidents, with 1-50 representing numbers of legendary athletes or iconic moments.

No. 1 was the first time Gatorade was tested in 1965 by the University of Florida (Gators) football players, No. 2 was the retirement of Derek Jeter's No. 2 New York Yankees uniform, No. 6 was Michael Jordan celebrating his sixth NBA title with the Chicago Bulls.

The campaign reached its finale with another all-encompassing spot, "Moving the Game Forward," in November, which included Dwyane Wade, Lionel Messi, Abby Wambach, Eli Manning, Usain Bolt and other brand endorsers.

After half a century, Gatorade is still dominant in the sports drink category with about 70% of sales. Though down from a high of 81% in 2008, it remains a $1 billion business and is still far ahead of No. 2, Coca-Cola's PowerAde (at about 29%).

Among other events that celebrated the anniversary, Gatorade in September produced limited-edition squeeze bottled for the Gators' football team, held in conjunction with the NFL Draft returning to Chicago for the first time since 1964, a special "Gatorade Evolution of Football" panel discussion at the Art Institute of Chicago and re-launched Jordan’s favorite Gatorade flavor, Citrus Cooler.

Early in 2015, Gatorade unveiled an eight-week, three-phase campaign celebrating one of its most iconic campaigns, “Be Like Mike." A digitally re-mastered version of the commercial, 23 seasons after its debut, launched in February return during NBA All-Star Weekend.

Phase Two updated “Be Like Mike” via  a trio of ad remixes, each bringing to life the essence of original ad through a variety of artistic and musical edits: "Move Like Mike," "Dream Like Mike" and "Groove Like Mike Remix."
          
Phase Three incorporated user-generated videos of "what it means to #BeLikeMike," along with videos from such Gatorade athletes as Mia Hamm, Abby Wambach, Usain Bolt, Bryce Harper, Jimmie Johnson, Cam Newton, April Ross, Jabari Parker, Serena Williams and Michael Jordan himself. 

Stand-alone commercials during the year included Wambach's "Forget Me" retirement ode, Cam Newton playing in the Australian Football League in "The Footballers" and a  spot, "From Virtual to Reality,"  in which the Prince George RBI Team took part in a Bryce Harper Virtual Reality Experience, which featured a visit from the real Bryce Harper.

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