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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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SBLII: Pepsi Timberlake Trending Game Ads Below

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan132016

Top Sports Marketers Of The Year 2015: At 50, PepsiCo's Gatorade Is Still Like Mike

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By the Staff of NYSportsJournalism.com

January 12, 2016: PepsiCo began the celebration of the 50th anniversary of Gatorade in late 2014 with a TV spot, "50 Years," that highlighted 50 sports incidents, with 1-50 representing numbers of legendary athletes or iconic moments.

No. 1 was the first time Gatorade was tested in 1965 by the University of Florida (Gators) football players, No. 2 was the retirement of Derek Jeter's No. 2 New York Yankees uniform, No. 6 was Michael Jordan celebrating his sixth NBA title with the Chicago Bulls.

The campaign reached its finale with another all-encompassing spot, "Moving the Game Forward," in November, which included Dwyane Wade, Lionel Messi, Abby Wambach, Eli Manning, Usain Bolt and other brand endorsers.

After half a century, Gatorade is still dominant in the sports drink category with about 70% of sales. Though down from a high of 81% in 2008, it remains a $1 billion business and is still far ahead of No. 2, Coca-Cola's PowerAde (at about 29%).

Among other events that celebrated the anniversary, Gatorade in September produced limited-edition squeeze bottled for the Gators' football team, held in conjunction with the NFL Draft returning to Chicago for the first time since 1964, a special "Gatorade Evolution of Football" panel discussion at the Art Institute of Chicago and re-launched Jordan’s favorite Gatorade flavor, Citrus Cooler.

Early in 2015, Gatorade unveiled an eight-week, three-phase campaign celebrating one of its most iconic campaigns, “Be Like Mike." A digitally re-mastered version of the commercial, 23 seasons after its debut, launched in February return during NBA All-Star Weekend.

Phase Two updated “Be Like Mike” via  a trio of ad remixes, each bringing to life the essence of original ad through a variety of artistic and musical edits: "Move Like Mike," "Dream Like Mike" and "Groove Like Mike Remix."
          
Phase Three incorporated user-generated videos of "what it means to #BeLikeMike," along with videos from such Gatorade athletes as Mia Hamm, Abby Wambach, Usain Bolt, Bryce Harper, Jimmie Johnson, Cam Newton, April Ross, Jabari Parker, Serena Williams and Michael Jordan himself. 

Stand-alone commercials during the year included Wambach's "Forget Me" retirement ode, Cam Newton playing in the Australian Football League in "The Footballers" and a  spot, "From Virtual to Reality,"  in which the Prince George RBI Team took part in a Bryce Harper Virtual Reality Experience, which featured a visit from the real Bryce Harper.

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