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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec182013

Top Sports Marketers Of The Year 2013: NHL — Firing Up Business On Ice

By the Staff of NYSportsJournalism.com

December 17, 2013: In what the league called a "landmark" alliance, the NHL on Nov. 26 unveiled a 12-year, $4.9 billion ($5.2 billion Canadian) agreement with Rogers Communications for broadcast and multimedia rights in Canada. The agreement is the "largest media-rights deal in NHL history and one of the largest media rights deals in Canadian history,

One year ago, this and other alliances seemed out of the NHL's reach.

In 2012-13, the NHL's second lockout in seven years — and the third since 1995 — cut the season down to 48 games and appeared to be the final setback in a plan to attract fan, marketing and media interest beyond the league's self-proclaimed nucleus of hard-core followers.

But in 2013-14, the NHL embarked on what evp-marketing Brian Jennings called "our most ambitious season ever."

That included going from two outdoor games — the Bridgestone Winter Classic and Tim Hortons Heritage Classic — to six. The four new games are part of the Coors Light NHL Stadium Series, scheduled for Dodger Stadium, two games in Yankee Stadium and the fourth in Chicago's Soldier Field.

The season also encompasses the Winter Olympics (Feb. 7-23), during which the NHL will suspend play but send amore than 120 NHL players are expected to compete for their respective nations in Sochi.

Lead U.S. media partner NBC and the NBC Sports Group are all in. Programming, marketing support and multi-platform activations are an outgrowth of the ten-year deal between NBCSG and the NHL signed in 2011 and valued at $2 billion.

The NHL and NBC are supporting the Winter Classic and Stadium Series with a multi-platform marketing campaign. That includes a seven-part documentary series, "NHL Revealed: A Season Like No Other," described as an "all-access, behind-the-scenes look" at the teams involved in the Stadium Series outdoor games as well as the players who will be part of the WInter Olympics.

HBO this month debuted 24/7 (Detroit) Red Wings/ (Toronto)Maple Leafs: Road to the NHL Winter Classic, leading to there New Year's Day event that could see more than 100,000 people fill game venue Michigan University Stadium.

Marketing partners that joined this season include Advil, Anco and L'Oreal.

"For the NHL and the NHL Players Assn., this is a huge year," said John Collins, COO for he league. It's been a process for us. In 2006 . . . we were a $2.2 billion business . . . We’ve been focused now for the last six years in growing our global scale and business. We brought in our blue chip partners to help grow the league. We believe the Stadium Series and outdoor games can add more than $1 billion in revenue to the league and give us what would be more than $4 billion in total revenue."

VOTE HERE

Q&A: NHL Rules The Day It Took Games Outdoors

Outdoor Classics + Coors Light Series + Olympics - 'NHL's Most Ambitious Year Ever'

NHL, Marketers Taking Outdoor Games To Another Level

Back to 2013 Sports Marketers of the Year

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