Top
QUICK HITS

, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan122016

Top Sports Marketers Of The Year 2015: AT&T Goes The Whole 100 Yards

VOTE HERE

By the Staff of NYSportsJournalism.com

January 11, 2016: AT&T got a nice chunk of media value change —  more than $46.7 million  — on Jan. 12, 2015, during the ESPN telecast of the college football National Championship Game won by Ohio State, according to Front Row Analytics.

Not only was the National Championship Game played in AT&T Stadium — home to the NFL's Dallas Cowboys — but it was presented by AT&T, the start of a distinct year for the telecom company. Marketing support included TV spots with four college football (and later NFL) legends: Doug Fluite, Bo Jackson, Joe Montana and Herschel Walker.

AT&T, an official "corporate champion" partner with the NCAA since 2007, then used its presence as a major player during basketball's March Madness to tout its message of having the "strongest 4G LTE signal."

Marketing featured four men who  played in the NBA following stellar roles in past NCAA Tournaments: Shaquille O'Neal, Julius Erving, Clyde Drexler, Christian Laettner. The multi-media campaign was anchored by TV spots from BBDO Worldwide siblings BBDO NY and BBDO Atlanta.

AT&T platforms such as the U-Verse app enabled people to watch live NCAA March Madness games on their TV, computer, tablet  or smartphone. It came with a stand-alone integrated campaign, "Where Will You Be?"

In September, AT&T returned full-force to the 2015 college football season with a continuation of its "Legends" college football campaign, this time starring a group of football icons who competed in a series of physical and mental challenges to determine which one would be strong enough to watch the College Football Playoff with Bo Jackson at his house.

AT&T's overall measured-media marketing budget tops $3 billion, according to Kantar Media, NY, and other marketing and research firms. AT&T spends the second-most on sponsorships in college sports behind Nike, according to a new report from marketing and research from IEG, Chicago.

In July, AT&T completed its acquisition of DirecTV, and now provides service to more than 26 million customers in the U.S.; more than 191 million customers in Latin America, including Mexico and the Caribbean; more than 132 million wireless subscribers and connections in the U.S. and Mexico; and offering 4G LTE mobile coverage to nearly 310 million people in the U.S.

Back to Top Sports Marketers of the Year 2015

Back to Home Page

VOTE HERE