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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec172013

Top Sports Marketers Of The Year: Dove Men+Care — Smooth Bunch Of Guys

By the Staff of NYSportsJournalism.com

December 17, 2013: Consumer research firm Packaged Facts, Rockville, Md., estimates that the worldwide male-specific grooming market will hit $28 billion by next year, up from about $19 billion in 2009.

Dove Men+Care took huge strides to expand its presence in the category in 2013 by featuring a series of ads with men who came with their own stats: a March Madness effort with Dwayne Wade of the NBA's Miami Heat and college analyst Jay Bilas; a baseball campaign focusing on dads with MLB players including Torri Hunter, Ben Zobrist, Chris Sale and Matt Wieters; and an effort to support the brand's new alliance with the now TCS New York Marathon starring tennis icon John McEnroe.

Wade and Bilas, who both have March Madness experience as players, incorporated their families, with Wade's TV and online spots featuring his sons and Bilas shown with his son and daughter.

Dove Men+Care. a division of official NCCA partner Unilever, also had a dedicated Facebook page hosting a consumer-driven competition, in conjunction with NCAA marketing partner LG Electronics, in which visitors were asked to pick the tools necessary to help determine which schools would make the tournament and then which schools would survive. Being offered as the top prize: tickets to the 2014 NCAA men's Final Four in Dallas.

The MLB campaign, timed for the end of the 2013 season, the post-season and World Series, showed the guys talk about being dads and explaining why "raising their own teams at home means more than batting and earned run averages." The effort came with an Instagram-based promotion in which people were asked to submit father-and-son photos for the chance to win tickets to a game on Opening Day 2014.

The McEnroe multi-layered push had the famously irritated star showing guys "How to Fight Irritation," which offered tips on how best to compete in the Marathon. In addition to TV spots, print, Internet and social media, Dove Men+Care had the seven-time Grand Slam winner coach six men who ran in the event.

On race day, the brand sponsored three large video screens that ran continual scrolls of in-race tweets and photos. Dove Men+Care plans to build on its alliance for the 2014 Marathon.

Sports is not Dove Men+Care's only focus on male consumers. A Mission: Care program unites service men stationed overseas with their families. This past Father's Day, the effort worked with Operation Homefront, a non-profit group that provides financial and other assistance to service members and their families, to bring 300 families together.

"These men are recognized for their skills as pitchers, outfielders, and hitters, but what fans may not realize is that these all-stars consider being a dad their most important 'position,'" Rob Candelino, GM/vp-marketing for Dove parent company Unilever, said in a statement. "Dove Men+Care celebrates men who care for what matters, and we know dads watching baseball this season will appreciate seeing their favorite players prioritize fatherhood."

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D-Wade Plays Defense, Gets In Shape For Dove March Madness

Dove Men+Care Campaign Puts MLB Dads In Playoff Marketing Mode

For Dove Men+Care, Targeting Men Turns Scents Into Dollars

Back to 2013 Sports Marketers of the Year

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