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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec172013

Top Sports Marketers Of The Year: Dove Men+Care — Smooth Bunch Of Guys

By the Staff of NYSportsJournalism.com

December 17, 2013: Consumer research firm Packaged Facts, Rockville, Md., estimates that the worldwide male-specific grooming market will hit $28 billion by next year, up from about $19 billion in 2009.

Dove Men+Care took huge strides to expand its presence in the category in 2013 by featuring a series of ads with men who came with their own stats: a March Madness effort with Dwayne Wade of the NBA's Miami Heat and college analyst Jay Bilas; a baseball campaign focusing on dads with MLB players including Torri Hunter, Ben Zobrist, Chris Sale and Matt Wieters; and an effort to support the brand's new alliance with the now TCS New York Marathon starring tennis icon John McEnroe.

Wade and Bilas, who both have March Madness experience as players, incorporated their families, with Wade's TV and online spots featuring his sons and Bilas shown with his son and daughter.

Dove Men+Care. a division of official NCCA partner Unilever, also had a dedicated Facebook page hosting a consumer-driven competition, in conjunction with NCAA marketing partner LG Electronics, in which visitors were asked to pick the tools necessary to help determine which schools would make the tournament and then which schools would survive. Being offered as the top prize: tickets to the 2014 NCAA men's Final Four in Dallas.

The MLB campaign, timed for the end of the 2013 season, the post-season and World Series, showed the guys talk about being dads and explaining why "raising their own teams at home means more than batting and earned run averages." The effort came with an Instagram-based promotion in which people were asked to submit father-and-son photos for the chance to win tickets to a game on Opening Day 2014.

The McEnroe multi-layered push had the famously irritated star showing guys "How to Fight Irritation," which offered tips on how best to compete in the Marathon. In addition to TV spots, print, Internet and social media, Dove Men+Care had the seven-time Grand Slam winner coach six men who ran in the event.

On race day, the brand sponsored three large video screens that ran continual scrolls of in-race tweets and photos. Dove Men+Care plans to build on its alliance for the 2014 Marathon.

Sports is not Dove Men+Care's only focus on male consumers. A Mission: Care program unites service men stationed overseas with their families. This past Father's Day, the effort worked with Operation Homefront, a non-profit group that provides financial and other assistance to service members and their families, to bring 300 families together.

"These men are recognized for their skills as pitchers, outfielders, and hitters, but what fans may not realize is that these all-stars consider being a dad their most important 'position,'" Rob Candelino, GM/vp-marketing for Dove parent company Unilever, said in a statement. "Dove Men+Care celebrates men who care for what matters, and we know dads watching baseball this season will appreciate seeing their favorite players prioritize fatherhood."

VOTE HERE

D-Wade Plays Defense, Gets In Shape For Dove March Madness

Dove Men+Care Campaign Puts MLB Dads In Playoff Marketing Mode

For Dove Men+Care, Targeting Men Turns Scents Into Dollars

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