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NFL NETWORK THURSDAY NIGHT FOOTBALL (Exclusive)
Sept. 14
Houston at Cincinnati
Sept. 21
Los Angeles Rams at San Francisco
Nov. 2
Buffalo at New York Jets

CBS THURSDAY NIGHT FOOTBALL
Sept. 28
Chicago at Green Bay
Oct. 5
New England at Tampa Bay
Oct. 12
Philadelphia at Carolina
Oct. 19
Kansas City at Oakland
Oct. 26
Miami at Baltimore


NBC THURSDAY NIGHT FOOTBALL
Nov. 9
Seattle Seahawks at Arizona Cardinals
Nov. 16  
Tennessee Titans at Pittsburgh Steelers
Nov. 30 
Washington Redskins at Dallas Cowboys
Dec. 7
New Orleans Saints at Atlanta Falcons
Dec. 14
Denver Broncos at Indianapolis Colts
Mon. Dec. 25
Pittsburgh Steelers at Houston Texans
CBS/NBC Games will be simulcast on NFL Network and streamed live on Amazon Prime

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ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec202013

Top Sports Marketers Of The Year: EA Sports — Gold For 'Madden NFL 25' 

By the Staff of NYSportsJournalism.com

December 19, 2013: The traditional gift for a 25th anniversary is silver.

EA Sports preferred to give people a gold mine to support the release of Madden NFL 25.

Voting for the cover was again put in the hands of the public-at-large (as it had been for the previous two years) and activated in conjunction with ESPN. But this was different.

EA put 32 current NFL stars in the running, but pitted them against 32 legends. None backed out to avoid the infamous "Madden cover jinx," which has seen several athletes suffer injuries the year after appearing on the cover.

Voting totals for the campaign exceeded 37 million, 18 million more than last year’s vote total for the entire campaign, according to EA Sports.

The Final Four came down to, in the "new school" bracket, Minnesota Vikings running back and 2012 NFL MVP Adrian Peterson vs. Houston Texans running back Arian Foster; and in the legends bracket, former Detroit Lions running back Barry Sanders faced ex-San Francisco 49ers wide receiver Jerry Rice.

Sanders (57%) had defeated Joe Montana (43%), Rice (60%) outlasted Deion Sanders (40%), Foster (52%) edged Russell Wilson (48%) and Peterson (70%) ran over Robert Griffin III (30%).

In the end, Sanders faced Peterson, and both won: EA Sports put Sanders on the Madden NFL 25 cover for Xbox 360, PlayStation 3 and Nintendo Wi releases, Peterson on the covers of PlayStation 4 and Xbox One.

"I am shocked, excited, humbled, elated. I am also proud to be the Madden 25 cover athlete," Sanders tweeted when he heard the news. "The voter turn out in this program has been remarkable. And the fact that I won is pretty sweet, but very surprising and amazing,”

That was a focal point, but only part of the push, behind Madden NFL 25.

Marketing support included TV, print, POP, Internet and such social media destinations as Facebook, Twitter and YouTube. People were able to “Maximize” their cover ballots by participating in live Twitter voting, sponsored in partnership with Pepsi MAX.

Sanders then took the lead in marketing when Madden NFL 25 dropped in August. In one event, EA Sports and Sanders set up shop on the track and field facility in Showalter Field in Winter Park on Aug. 17 and played host to a bevy of fans, who had responded to shout-outs via social media.

Under the banner, "100 copies of Madden. 40 yards. 1 chance," fans competed in a 40-yard dash in all age groups. In a video of the event, youngsters and adults alike are shown being handed a copy of Madden NFL 25 by Sanders at they cross the 40-yard finish line.

A supporting TV spot in conjunction with Pepsi Max ad, "Disappearing Sanders," found Sanders is getting a shave and a haircut at a local barber shop. The two guys attending him are talking about his great NFL career when one asks a question that has become part of Sanders' legend: Why did he retire from the Detroit Lions when he did, with several good years left to go in his career?

Turns out that it was a Pepsi Max-Madden NFL 25 thing.

A friendly wager between quarterbacks Colin Kaepernick and Russell Wilson, played out in a TV spot that ran in anticipation of their NBC Sunday Night Football game earlier this season called, for the losing quarterback to shave off one of his eyebrows. The spot showed both men playing against each other in Madden NFL 25. The wager received national press (and neither man lost an eyebrow).

True to EA Sports form, the campaign, conversations and video conflicts for Madden NFL 25 continue.

VOTE HERE

Madden NFL 25 Scores In Votes

Madden NFL 25: New School Vs. Old School Vs. The Curse

Barry Sanders Gaining Yards, Marketing Partners, Consumers For Madden NFL 25

Back to 2013 Sports Marketers of the Year

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