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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec202013

Top Sports Marketers Of The Year: EA Sports — Gold For 'Madden NFL 25' 

By the Staff of NYSportsJournalism.com

December 19, 2013: The traditional gift for a 25th anniversary is silver.

EA Sports preferred to give people a gold mine to support the release of Madden NFL 25.

Voting for the cover was again put in the hands of the public-at-large (as it had been for the previous two years) and activated in conjunction with ESPN. But this was different.

EA put 32 current NFL stars in the running, but pitted them against 32 legends. None backed out to avoid the infamous "Madden cover jinx," which has seen several athletes suffer injuries the year after appearing on the cover.

Voting totals for the campaign exceeded 37 million, 18 million more than last year’s vote total for the entire campaign, according to EA Sports.

The Final Four came down to, in the "new school" bracket, Minnesota Vikings running back and 2012 NFL MVP Adrian Peterson vs. Houston Texans running back Arian Foster; and in the legends bracket, former Detroit Lions running back Barry Sanders faced ex-San Francisco 49ers wide receiver Jerry Rice.

Sanders (57%) had defeated Joe Montana (43%), Rice (60%) outlasted Deion Sanders (40%), Foster (52%) edged Russell Wilson (48%) and Peterson (70%) ran over Robert Griffin III (30%).

In the end, Sanders faced Peterson, and both won: EA Sports put Sanders on the Madden NFL 25 cover for Xbox 360, PlayStation 3 and Nintendo Wi releases, Peterson on the covers of PlayStation 4 and Xbox One.

"I am shocked, excited, humbled, elated. I am also proud to be the Madden 25 cover athlete," Sanders tweeted when he heard the news. "The voter turn out in this program has been remarkable. And the fact that I won is pretty sweet, but very surprising and amazing,”

That was a focal point, but only part of the push, behind Madden NFL 25.

Marketing support included TV, print, POP, Internet and such social media destinations as Facebook, Twitter and YouTube. People were able to “Maximize” their cover ballots by participating in live Twitter voting, sponsored in partnership with Pepsi MAX.

Sanders then took the lead in marketing when Madden NFL 25 dropped in August. In one event, EA Sports and Sanders set up shop on the track and field facility in Showalter Field in Winter Park on Aug. 17 and played host to a bevy of fans, who had responded to shout-outs via social media.

Under the banner, "100 copies of Madden. 40 yards. 1 chance," fans competed in a 40-yard dash in all age groups. In a video of the event, youngsters and adults alike are shown being handed a copy of Madden NFL 25 by Sanders at they cross the 40-yard finish line.

A supporting TV spot in conjunction with Pepsi Max ad, "Disappearing Sanders," found Sanders is getting a shave and a haircut at a local barber shop. The two guys attending him are talking about his great NFL career when one asks a question that has become part of Sanders' legend: Why did he retire from the Detroit Lions when he did, with several good years left to go in his career?

Turns out that it was a Pepsi Max-Madden NFL 25 thing.

A friendly wager between quarterbacks Colin Kaepernick and Russell Wilson, played out in a TV spot that ran in anticipation of their NBC Sunday Night Football game earlier this season called, for the losing quarterback to shave off one of his eyebrows. The spot showed both men playing against each other in Madden NFL 25. The wager received national press (and neither man lost an eyebrow).

True to EA Sports form, the campaign, conversations and video conflicts for Madden NFL 25 continue.

VOTE HERE

Madden NFL 25 Scores In Votes

Madden NFL 25: New School Vs. Old School Vs. The Curse

Barry Sanders Gaining Yards, Marketing Partners, Consumers For Madden NFL 25

Back to 2013 Sports Marketers of the Year

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