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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Dec162014

Top Sports Marketers Of The Year 2014: Foot Locker — The Game Is Afoot

By the Staff of NYSportsJournalism.com

December 17, 2014: Many people consider Foot Locker stores to be the equivalent of the ultimate candy store:

But instead of chocolates, lollipops, Good & Plenty and cotton candy, you get the freshest Nike, Jordan, adidas, Under Armour, New Ear, Puma and Asics in 3,460 stores in 23 countries in North America, Europe, Australia, and New Zealand (as of Aug. 2).

With a sweet basketful of help from lead agency BBDO NY, Foot Locker has been able to not only connect with consumers but in a plethora of commercials share a revisionist history of sports and also enable athletes to show off their comedic chops.

Over the past year, Mike Tyson resolved his issues with Evander Holyfield. Manny Pacquiao got his middleweight fight with an elusive foe (a commercial that may have been a catalyst for a possible real fight with Floyd Mayweather Jr. in 2015).

WWE icon John Cena explained, "You don't have to believe something is real in order to enjoy it." Scottie Pippen stated, "I'm the greatest Chicago Bull of all time."

John Wall saw one version of his hoops life flash before his eyes, in which he ended up pudgy and selling used cars.

Kevin Durant hit the streets to find the baddest player alive. Kobe Bryant designed a light bulb that made everyone look better and a piano that turned "piano boys into piano men and [made] Lionel Richie's tears cry tears."

Damian Llliard shared his goal of winning an NBA title before his career ended, much to the lament of Karl Malone and Chris Webber, who finished their respective careers without an NBA championship; and in another spot he got to call veteran Tracy McGrady a "rookie."

Mars Blackmon (Spike Lee) made a return appearance for Nike's Jordan in a spot with Russell Westbrook. Chris Paul got to take selfless with kids who could be future pros and then share a spot with his kids, wife and mom. And James Harden not only got to share tips about disguises with Anthony Davis and go shopping with "The Beards," but took on the entire Internet in a game of Horse.

Foot Locker's tactics showed that not only could marketing be creative and memorable, but also move consumers into stores.

Last month, Foot Locker, Inc. reported net income for Q3 of $120 million, up from $107 million from the same period in 2013. It also marked the company's 19th consecutive quarter of "meaningful sales and profit growth," according to Ken Hicks, who retired as CEO on Dec. 1 (a position he had held since 2011).

"Our banners have strong positions in the athletic marketplace; our financial footing is solid; and we have a depth of talent — at the store, field, and management levels — that is second to none," said Hicks.

Foot Locker takes its out-of-store game seriously by connecting with students, educators and education. This year, Foot Locker will award $20,000 scholarships to 20 student athletes, as it has for the past three years (with the 2015 winners to be unveiled in April).

According to Hicks, "We created this program to provide an opportunity for higher education for exceptional student athletes who have made a positive impact within their communities and might not have been able to attend college otherwise."

Among other efforts, the brand oversees the Foot Locker Cross Country Championships, which features the top prep athletes in the category who compete in four regional 5K races. The 36th annual event took place in the Midwest (Kenosha, Wis.), Northeast (Bronx, N.Y.) and South (Charlotte, N.C.) on Nov. 29; and the West (Walnut, Calif.) on Dec. 6, culminating in the National Finals on Dec. 13 in San Diego.

"They don't sell just anything at Foot Locker. They sell the best product, the best gear," said John Osborn, President and CEO for BBDO NY, in a Q&A with NYSportsJournalism earlier this year. "It says something about you. It has a badge quality, a status associated with it. It says that you are approved, the product is approved, Foot Locker approves it before they put it in their stores."

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