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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan132016

Top Sports Marketers Of The Year 2015: Floyd And Manny & HBO And Showtime

VOTE HERE

By the Staff of NYSportsJournalism.com

January 12, 2016: Both Floyd "Money" Mayweather and Manny "Pac-Man" Pacquiao went out of their way for more than half a year to convince the public that their welterweight bout would determine once and for all which man could unarguably declare himself as the "greatest pound-for-pound fighter on the planet."

Even though the fight, won in a decision by Mayweather, itself was anticlimactic and drew its pound of flesh from numerous critics, HBO, Showtime, both men and their respective campus saw to it that pre-fight marketing, hype and economics reached new heights.

Numbers from sports, boxing and media analysts certainly put this bout, pound-for-pound, on a new plateau.

The fight was shown on PPV jointly produced by HBO and Showtime, May 2 from the MGM Grand in Las Vegas.

Among the figures: An estimated $180 million in winnings for Mayweather, $120 million for Pacquiao; between 4.6 million PPV buys at $99 a pop via co-promoters HBO and Showtime; upward of $75 million in live gate receipts, $35 million in foreign rights; and millions more from brands that lined to be associated with the event.

Burger King's The King was among the entourage who entered the ring with Mayweather, who wore a  waistband sponsored by FanDuel.

Tecate paid $5.6 million, according to industry analysts, to be the "official" beer.

Mayweather jump-started talks about the fight when he appeared in a humorous commercial in November 2014 for Foot Locker, "It's Happening," in which he misunderstands that the event, as yet months away from becoming official, was going to happen.

In late January, the two men both attended, albeit separately, a Miami Heat game, where they met and had what was called a "brief chat."

In April, the deal was finally signed, soon followed by a Foot Locker spot with Pacauiao, "It's Really Happening."

Nike launched a line of Pacquiao-oriented merchandise carrying his logo and the slogans "Do What They Say You Can't" and "#MannyDoes."

Mayweather immediate began to sell his own merchandise via his owqn enterprise, The Money Team.

A pop-up store on Las Vegas Blvd. was commissioned to sell merchandise for both fighters.

Both Mayweather and Pacquiao held workouts in their respective training camps that were open to the media and streamed live via YouTube.  

A commercial filmed with both fighters in Los Angeles in March, "It's Time," sees them standing toe-to-toe, each attempting to out-stare the other. A second TV spot, "At Last," has Pacquiao declaring about Mayweather, "It's been a long-time coming. Now he has no where to go."

Pacquiao rallies his fellow countrymen and women from the Philippines behind him in a new video the he directed, "Lalaban Ako Para Sa Filipino" ("I Will Fight for the Filipino"), in which he sings and is seen helping the survivors of last year's typhoon, interspersed with shots of him training for the fight.

Showtime Sports, which has a deal with Mayweather, gave viewers backstage access to the fight from the perspective of "Money" with Inside Mayweather vs. Pacquiao, a four-part documentary series.

HBO, which has a deal with Pacquiao, dedicated a Web site to chronicling the life, times and bouts of "Pac-Man."

Pacquiao's camp during the post-fight press conference claimed that their man had suffered during training an injury to his right shoulder, which later required surgery and added to the dismay boxing pundits had about the fight.

Mayweather has since retired, but there are those who hope the money and spotlight would draw him back for a rematch.

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