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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan132016

Top Sports Marketers Of The Year 2015: Floyd And Manny & HBO And Showtime

VOTE HERE

By the Staff of NYSportsJournalism.com

January 12, 2016: Both Floyd "Money" Mayweather and Manny "Pac-Man" Pacquiao went out of their way for more than half a year to convince the public that their welterweight bout would determine once and for all which man could unarguably declare himself as the "greatest pound-for-pound fighter on the planet."

Even though the fight, won in a decision by Mayweather, itself was anticlimactic and drew its pound of flesh from numerous critics, HBO, Showtime, both men and their respective campus saw to it that pre-fight marketing, hype and economics reached new heights.

Numbers from sports, boxing and media analysts certainly put this bout, pound-for-pound, on a new plateau.

The fight was shown on PPV jointly produced by HBO and Showtime, May 2 from the MGM Grand in Las Vegas.

Among the figures: An estimated $180 million in winnings for Mayweather, $120 million for Pacquiao; between 4.6 million PPV buys at $99 a pop via co-promoters HBO and Showtime; upward of $75 million in live gate receipts, $35 million in foreign rights; and millions more from brands that lined to be associated with the event.

Burger King's The King was among the entourage who entered the ring with Mayweather, who wore a  waistband sponsored by FanDuel.

Tecate paid $5.6 million, according to industry analysts, to be the "official" beer.

Mayweather jump-started talks about the fight when he appeared in a humorous commercial in November 2014 for Foot Locker, "It's Happening," in which he misunderstands that the event, as yet months away from becoming official, was going to happen.

In late January, the two men both attended, albeit separately, a Miami Heat game, where they met and had what was called a "brief chat."

In April, the deal was finally signed, soon followed by a Foot Locker spot with Pacauiao, "It's Really Happening."

Nike launched a line of Pacquiao-oriented merchandise carrying his logo and the slogans "Do What They Say You Can't" and "#MannyDoes."

Mayweather immediate began to sell his own merchandise via his owqn enterprise, The Money Team.

A pop-up store on Las Vegas Blvd. was commissioned to sell merchandise for both fighters.

Both Mayweather and Pacquiao held workouts in their respective training camps that were open to the media and streamed live via YouTube.  

A commercial filmed with both fighters in Los Angeles in March, "It's Time," sees them standing toe-to-toe, each attempting to out-stare the other. A second TV spot, "At Last," has Pacquiao declaring about Mayweather, "It's been a long-time coming. Now he has no where to go."

Pacquiao rallies his fellow countrymen and women from the Philippines behind him in a new video the he directed, "Lalaban Ako Para Sa Filipino" ("I Will Fight for the Filipino"), in which he sings and is seen helping the survivors of last year's typhoon, interspersed with shots of him training for the fight.

Showtime Sports, which has a deal with Mayweather, gave viewers backstage access to the fight from the perspective of "Money" with Inside Mayweather vs. Pacquiao, a four-part documentary series.

HBO, which has a deal with Pacquiao, dedicated a Web site to chronicling the life, times and bouts of "Pac-Man."

Pacquiao's camp during the post-fight press conference claimed that their man had suffered during training an injury to his right shoulder, which later required surgery and added to the dismay boxing pundits had about the fight.

Mayweather has since retired, but there are those who hope the money and spotlight would draw him back for a rematch.

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