By the Staff of NYSportsJournalism.com
January 12, 2016: Both Floyd "Money" Mayweather and Manny "Pac-Man" Pacquiao went out of their way for more than half a year to convince the public that their welterweight bout would determine once and for all which man could unarguably declare himself as the "greatest pound-for-pound fighter on the planet."
Even though the fight, won in a decision by Mayweather, itself was anticlimactic and drew its pound of flesh from numerous critics, HBO, Showtime, both men and their respective campus saw to it that pre-fight marketing, hype and economics reached new heights.
Numbers from sports, boxing and media analysts certainly put this bout, pound-for-pound, on a new plateau.
The fight was shown on PPV jointly produced by HBO and Showtime, May 2 from the MGM Grand in Las Vegas.
Among the figures: An estimated $180 million in winnings for Mayweather, $120 million for Pacquiao; between 4.6 million PPV buys at $99 a pop via co-promoters HBO and Showtime; upward of $75 million in live gate receipts, $35 million in foreign rights; and millions more from brands that lined to be associated with the event.
Burger King's The King was among the entourage who entered the ring with Mayweather, who wore a waistband sponsored by FanDuel.
Tecate paid $5.6 million, according to industry analysts, to be the "official" beer.
Mayweather jump-started talks about the fight when he appeared in a humorous commercial in November 2014 for Foot Locker, "It's Happening," in which he misunderstands that the event, as yet months away from becoming official, was going to happen.
In late January, the two men both attended, albeit separately, a Miami Heat game, where they met and had what was called a "brief chat."
In April, the deal was finally signed, soon followed by a Foot Locker spot with Pacauiao, "It's Really Happening."
Nike launched a line of Pacquiao-oriented merchandise carrying his logo and the slogans "Do What They Say You Can't" and "#MannyDoes."
Mayweather immediate began to sell his own merchandise via his owqn enterprise, The Money Team.
A pop-up store on Las Vegas Blvd. was commissioned to sell merchandise for both fighters.
Both Mayweather and Pacquiao held workouts in their respective training camps that were open to the media and streamed live via YouTube.
A commercial filmed with both fighters in Los Angeles in March, "It's Time," sees them standing toe-to-toe, each attempting to out-stare the other. A second TV spot, "At Last," has Pacquiao declaring about Mayweather, "It's been a long-time coming. Now he has no where to go."
Pacquiao rallies his fellow countrymen and women from the Philippines behind him in a new video the he directed, "Lalaban Ako Para Sa Filipino" ("I Will Fight for the Filipino"), in which he sings and is seen helping the survivors of last year's typhoon, interspersed with shots of him training for the fight.
Showtime Sports, which has a deal with Mayweather, gave viewers backstage access to the fight from the perspective of "Money" with Inside Mayweather vs. Pacquiao, a four-part documentary series.
HBO, which has a deal with Pacquiao, dedicated a Web site to chronicling the life, times and bouts of "Pac-Man."
Pacquiao's camp during the post-fight press conference claimed that their man had suffered during training an injury to his right shoulder, which later required surgery and added to the dismay boxing pundits had about the fight.
Mayweather has since retired, but there are those who hope the money and spotlight would draw him back for a rematch.
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