Top
QUICK HITS

deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

POLL POSITION
Which Team Will Win Overwatch League 2018?
 
pollcode.com free polls
KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

United: USA 'Superheroes' Aussie Open Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec172014

Top Sports Marketers Of The Year 2014: Levi's — Walk The Walk In Jeans

By the Staff of NYSportsJournalism.com

December 17, 2014: Back in the day, prospectors put on their Levi's and went into the great outdoors for endless hours of backbreaking work.

These days, 68,000-75,000 people can put on their Levi's and head out to Levi's Stadium for endless hours of watching the San Francisco 49ers at work.

But it's not just the Niners who play inside the $1.2 billion stadium in Santa Clara. Among other events at Levi's Stadium: the CFB Pac-12 Championship Game was played there on Dec. 5, the CFB Foster Farms Bowl is scheduled for Dec. 30 and WWE Wrestlemania 31 will hold court there on March 2.

That's not to mention the Coors Light NHL Stadium Series scheduled for Feb. 21 between the San Jose Sharks and Los Angeles Kings. And in 2016 the Big Game: the historic Super Bowl 50 on Feb. 6.

Even with the tab of a 20-year deal its estimated $220 million for naming rights, Levi Strauss & Co. appears to already be getting it's money's worth.

In addition to Levi's it has a plethora of marketing partners, including PepsiCo, Yahoo!, Intel, Anheuser-Busch (Bud Light), Sony, Comcast-NBCUniversal, Esurance, United Airlines, SunPower, NRG Energy, SAP, Citrix, Violin Memory and Brocade. Via their efforts, the venue has been called the most high-tech and one of most environmentally friendly sports stadiums in the world.

Levi's alliance with the stadium and the Niners goes beyond signage and as the official outfitter for both the venue and the team.

In-stadium, a mobile app offers a variety of options for fans, including a way order Levi’s products from their seats during games; and the 23,000-square-foot Levi’s 501 Club includes an historical homage to the company. Fans who wear Levi's products to games can receive on the spot such items as tickets to upcoming events, field access passes and 501 Club upgrades "to reward them for living in their Levi’s," according to the company.

In the social media space, Levi's is presenting sponsor for the team's "Forty Viners" effort, which offers on Vine team information with a focus on fans (and also unites fans on Twitter).

Levi's has been working with creative agency Heat, San Francisco, for activation and marketing relating to the stadium experience. The effort includes print, radio, digital, social, in-stadium and experiential, such as the Fan Rally at Levi’s Plaza in San Francisco and at Levi's Stadium that coincided with the Niners first official home game in Levi's Stadium on Sept. 14.

Niners tight end Vernon Davis has also aided the strategy as an official spokesman. In addition to multi-media marketing, Levi's had partnered with Davis on initiatives benefiting the Vernon Davis Foundation for the Arts, which seeks to provide scholarships to dedicated art students and grants to deserving nonprofit programs.

"When we signed on to sponsor it, we knew that it would become an industry-leading example of innovation, sustainability and excellence — values that 49ers organization share with Levi’s," Stacy Doren, head of Levi’s marketing for the Americas, said during a recent Q&A with NYSportsJournalism. "As the company that founded the blue jean, Levi’s prides itself on its forward thinking approach to the development of our products. Innovation is something that is and was always at our core."

Q&A: DNA For Levi's, Niners, NFL, DNA Alliance Growth Is In The Jeans

Back to Top Sports Marketers of the Year 2014

Back to Home Page

VOTE HERE