Top
QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

SBLII: Pepsi Timberlake Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec282016

Top Sports Marketer Of The Year 2016: Rams Ramp-Up Marketing In L.A. Return

By the Staff of NYSportsJournalism.com

December 26, 2016: Even though the team is struggling on the field and the head coach has been fired, the NFL’s Rams franchise, led by majority owner Stan Kroenke, this year put up impressive numbers.

The big number: A $2.6 billion venue in Inglewood scheduled to open for the 2019 campaign, for which ground was recently broken and which already has booked a date with Super Bowl LV in February 2021.

Sponsorship top-tier deals beyond a naming rights deal could hit $40,425,000 if one team plays there, $74,294,278 for a two-team stadium, according Eric Smallwood, managing partner for Apex Marketing Group, St. Clair, Mich., a leading naming rights and sponsorship marketing firm.

Since relocating back to Los Angeles from St. Louis, where the franchise moved after the 1995 season following 48 seasons in L.A., marketers have filled the team’s roster.

Marketing and sponsorship partners include American Airlines (official airline), Wells Fargo (banking), Anheuser-Busch InBev (Bud Light, official domestic beer), Constellation Brands (Corona Extra, official imported beer), Papa John's (official pizza), Albertsons/Vons/Pavilions (official supermarket), Cedars-Sinai Medical Center (official health partner), Vivid Seats (fan travel), Hyundai (official car partner) Banc of California (official banking partner for the Los Angeles Rams Foundation).

In addition, Microsemi Corp., Orange Country's largest chip-making firm, has naming rights to the Rams practice facility at University of California-Irvine, where the the Rams will hold their annual summer training camp for the next fews years.

"The big number: A $2.6 billion venue in Inglewood scheduled to open for the 2019 campaign, which already has booked a date with Super Bowl LV in February 2021."

The team was featured on HBO's Hard Knocks.

 And several of the team's players got star treatment on a new limited-run reality series, Hollywood & Football on E!.

Many players are popping up in local and national marketing, led by sophomore running back and 2015 NFL offensive rookie of the year Todd Gurley, whose deals include Nike, Gatorade, Carl's Jr., Bose and GameFly.

Due in part to the return of the NFL to Los Angeles, the Los Angeles Tourism & Convention Board said that visitation to Los Angles is expected to set a new record in 2016 with more than 46.5 million total visitors, an increase of 2.4% from the previous record-setting year.

"In this world now that we have, content in any form is essentially, whether it’s sports, movie, a digital short, social media — content all blends together," Kevin Demoff, COO for the Rams, said during a panel discussion at the Variety-Sports Illustrated Entertainment Summit in Los Angeles prior to the season. "And I look at our franchise now as a content production company. We do 16 Sundays a year. We do the draft. We do the off-season. We do training camp. We produce a lot of content, and I think our games are just an extension of that."

VOTE HERE

SHARE ON TWITTER


#SportsMarketerOfTheYear2016

Back to Top Ten Sports Marketers 2016

Back to Home Page