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What Are You Watching In May 2018
 
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QUICK HITS

• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec192013

Top Sports Marketers Of The Year 2013: Reebok — A Brand Fit To Be Tried

By the Staff of NYSportsJournalism.com

December 18, 2013: Reebok has a desire to perspire, which goes back to its origins more than 115 years ago; was re-energized in 2012 with creation of "The Sport of Fitness," then was pumped up even farther in 2013.

This past year has seen the division of adidas form alliances with Spartan Race and Les Mills International fitness and team training programs and launch "Live with Fire," a multi-media campaign that includes TV, print, digital and social media that encompasses training running, dance, yoga collections and walking.

This was all in addition to building its CrossFit Games, which holds strength, fitness and endurance competitions worldwide. More than 138,000 people registered to compete in regional events worldwide, with the top 48 men, 48 women and 37 teams meeting in the 2013 CrossFit Games July 26-28 in StubHub Center, Carson, Calif.

Turns out, lot's of people were thinking about CrossFit: It was the second most searched workout-related term on Google in 2013 (behind "Insanity").

The company has also enhanced its position as the official outfitter of the NHL via a deal that currently runs through 2016. It is being highlighted this season with jerseys for the league's outdoor games: the Bridgestone Winter Classic, Tim Hortons Heritage Classic and four games in the Coors Light Stadium Series. The company also has a lead role in the NHL Powered by Reebok Store in New York.

In January, Reebok signed a multi-year pact to become lead sponsor of Spartan Race, co-founded in 2010 by Joe De Sena and Andy Weinberg. The Reebok Spartan Race Series tests competitors in a number of progressively difficult obstacles, ranging from the three-mile-15 obstacle Spartan Spirit to the Spartan Beast and Death Race challenges.

In addition to multi-media support, the alliance includes a signature line of apparel, footwear and accessories.

Reebok has also tapped into its hoops roots, including re-releasing with Shaquille O'Neal a limited-edition of the Shaqnosis (originally available in 1995). It came with support from Foot Locker that included a spot with O'Neal and rapper Tyga, Internet and social media.

"Live with Fire" also reached consumers via such elements as an "Ignite the Fitness Fire" mobile application and support of singer Alicia Keys' global "Set The World On Fire" tour (as well as the Reebok Classic X Alicia Keys collection).

Another key element: Reebok's push behind physical fitness is being driven through BOKS, a free, before-school physical activity program that is currently in about 600 elementary schools nationwide. Reebok said it has invested more than $5 million over the past three years into BOKS and has committed over the next three years an additional $30 million to organizations and activities that promote physical activity and fitness.

“At Reebok, we recognize that the fitness landscape is changing. More and more, people are beginning to see fitness as part of their lifestyle rather than simply an activity,” Matt O’Toole, CMO for Reebok, said in a statement.

VOTE HERE

Q&A: Reebok Flexes Muscles As A Brand On The Run

Reebok Becomes Title Partner For Spartan

Reebok Signs Global Alliance With Les Mills

Reebok Revisits Shaqnosis With Shaquille O'Neal At Center Stage

Back to 2013 Sports Marketers of the Year

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