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• Pittsburgh Steelers RB Le’Veon Bell received 855,539 total fan votes to lead all NFL players in balloting for the 2018 Pro Bowl, as announced on NFL Network. Fan voting ended on Dec. 14. New England Patriots QB Tom Brady (833,481 votes) was second.  The Top 5 also includes Pittsburgh WR Antonio Brown (832,446 votes), Philadelphia Eagles QB Carson Wentz (829,174 votes, injured and out for the season) and New Orleans Saints QB Drew Brees (743,355 votes). The 2018 Pro Bowl rosters will be revealed exclusively live on Dec. 19 live on NFL Network 8 PM ET). The 2018 Pro Bowl on Jan. 28, will be televised live from Camping World Stadium on ESPN and ESPN Deportes and simulcast on ABC (3 PM ET).
• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators, thru 2025.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec192013

Top Sports Marketers Of The Year 2013: Reebok — A Brand Fit To Be Tried

By the Staff of NYSportsJournalism.com

December 18, 2013: Reebok has a desire to perspire, which goes back to its origins more than 115 years ago; was re-energized in 2012 with creation of "The Sport of Fitness," then was pumped up even farther in 2013.

This past year has seen the division of adidas form alliances with Spartan Race and Les Mills International fitness and team training programs and launch "Live with Fire," a multi-media campaign that includes TV, print, digital and social media that encompasses training running, dance, yoga collections and walking.

This was all in addition to building its CrossFit Games, which holds strength, fitness and endurance competitions worldwide. More than 138,000 people registered to compete in regional events worldwide, with the top 48 men, 48 women and 37 teams meeting in the 2013 CrossFit Games July 26-28 in StubHub Center, Carson, Calif.

Turns out, lot's of people were thinking about CrossFit: It was the second most searched workout-related term on Google in 2013 (behind "Insanity").

The company has also enhanced its position as the official outfitter of the NHL via a deal that currently runs through 2016. It is being highlighted this season with jerseys for the league's outdoor games: the Bridgestone Winter Classic, Tim Hortons Heritage Classic and four games in the Coors Light Stadium Series. The company also has a lead role in the NHL Powered by Reebok Store in New York.

In January, Reebok signed a multi-year pact to become lead sponsor of Spartan Race, co-founded in 2010 by Joe De Sena and Andy Weinberg. The Reebok Spartan Race Series tests competitors in a number of progressively difficult obstacles, ranging from the three-mile-15 obstacle Spartan Spirit to the Spartan Beast and Death Race challenges.

In addition to multi-media support, the alliance includes a signature line of apparel, footwear and accessories.

Reebok has also tapped into its hoops roots, including re-releasing with Shaquille O'Neal a limited-edition of the Shaqnosis (originally available in 1995). It came with support from Foot Locker that included a spot with O'Neal and rapper Tyga, Internet and social media.

"Live with Fire" also reached consumers via such elements as an "Ignite the Fitness Fire" mobile application and support of singer Alicia Keys' global "Set The World On Fire" tour (as well as the Reebok Classic X Alicia Keys collection).

Another key element: Reebok's push behind physical fitness is being driven through BOKS, a free, before-school physical activity program that is currently in about 600 elementary schools nationwide. Reebok said it has invested more than $5 million over the past three years into BOKS and has committed over the next three years an additional $30 million to organizations and activities that promote physical activity and fitness.

“At Reebok, we recognize that the fitness landscape is changing. More and more, people are beginning to see fitness as part of their lifestyle rather than simply an activity,” Matt O’Toole, CMO for Reebok, said in a statement.

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Q&A: Reebok Flexes Muscles As A Brand On The Run

Reebok Becomes Title Partner For Spartan

Reebok Signs Global Alliance With Les Mills

Reebok Revisits Shaqnosis With Shaquille O'Neal At Center Stage

Back to 2013 Sports Marketers of the Year

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