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What Are You Watching In May 2018
 
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QUICK HITS

• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
SOURCE COMSCORE

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No. 1 Colleges Since '92
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Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan142016

Female Athlete Sports Marketer 2015: Ronda Rousey Was Rowdy, Resourceful

By Barry Janoff

January 13, 2016: Despite going down in November at the hands and feet of Holly Holm, Ronda Rousey has proven her bounce-back marketing mettle by landing a hosting gig on NBC's Saturday Night Live and a place in the 2016 Sports Illustrated Swimsuit issue.

Prior to losing her UFC title and undefeated status to Holm, Rousey had established herself as a valuable brand not only for personal accolades but for the growth of the UFC.

"Ronda does attract a male audience. But we are finding that female demographic is also rising," said Garry Cook, chief global brand officer for the UFC. "People are intrigued with Ronda Rousey; she has changed the landscape. So when women come in and start to watch, they also engage with the MMA and the MMA audience. They see more than the fights, they see the fitness, the dedication."

Among Rousey's endorsement deals are Carl's Jr. Metro PC, Monster Energy, Snail Games, Buffalo clothing, Monster headphones and Reebok.

Her bout against Holm at UFC 193 in Etihad Stadium in Melbourne, Australia, was proceeded by a month's-long build up and attracted global media. And when she appeared at WrestleMania 31 last March alongside Dwayne "The Rock" Johnson, she generated headlines equal to that of the WWE's main stars.

As further proof of her breakout, she appeared in Furious 7 and Entourage, and is scheduled to have lead roles in the reboot of Road House, action film Mile 22 and a movie based on her autobiography, My Fight/Your Fight.

Honorable Mention
• Serena Williams
• U.S. Women's National Soccer Team
Misty Copeland

Back to Top Sports Marketers Of The Year 2015

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