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NEWS REAL

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Dec282016

Top Sports Marketer Of The Year 2016: Topgolf Has The Hole Course Covered

By the Staff of NYSportsJournalism.com

December 26, 2016: Topgolf calls itself the "ultimate in golf, games, food and fun," and even that is an understatement.

Topgolf is a sports-entertainment destination that launched in the U.K. in 2000 by brothers Steve and Dave Jolliffe, and then swung over to the U.S. in 2005.

In 2016, the company, which serves more than 13 million guests annually and boasts "the world's largest digital golf audience,” was in a pro-active expansion mode, both in brick-and-mortar locations and technology.

In May, Topgolf opened its flagship location in Las Vegas adjacent to the MGM Grand, which features across 100,000 square feet over four levels more than 100 hitting bays, 100s of TVs, a concert venue that holds upward of 900 guests, VIP cabanas and suites and a bar in the middle of a pool.

In addition to play and entertainment, the venue is the site for special events, such as the one in October for Vitamin Angels, a charity that provides nutritional support to children and mothers in need.

Other new locations include Cincinnati, Jacksonville, Edison (NJ), Portland (OR) and Roseville, a suburb Sacramento. (See a full list of locations here.) New locations are planned for Miami Gardens (FL, 2017), Germantown (MD, 2017) and Alexandria (VA, 2018).

Investors include Callaway Golf and Providence Equity Partners.

Among other alliances, Topgolf is an official partner with the Pro Football Hall of Fame.

In 2016, for the first time since 1904, golf was part of the global stage at the Summer Olympics, in Rio de Janeiro. Its presence there should, according to industry analysts, help to boost golf's profile worldwide.

It turns out that golf's sponsorship presence has been pretty solid all along.

Global sponsorship spend on golf is expected to top a record $1.82 billion in 2016, up 5.1% from the $1.72 billion spent in 2015, and also exceeding a projected 4.6% increase as well as a 4.7% increase in overall sponsorship spending, according to IEG, Chicago.

With that as a backdrop, Topgolf has become a leader in sports entertainment venues as well as a driver to raise the sport’s awareness among casual players and non-golfers.

In May, Topgolf acquired Protracer, which pioneered technology to track the flight of a golf ball, display its path in video and analyze each shot. That followed on the heels of the acquisition of World Golf Tour, a digital golf gaming community with more than 14 million players worldwide, where players can access games through desktop, tablet and iOS and Android apps.

Topgolf in 2016 aligned with the PGA Tour and LPGA in an effort "designed to create new fans, participants and enthusiasts and to enhance the playing and fan experiences through event and media initiatives."

In August, the premiere Topgolf Tour was initiated, with competitions at various Topgolf locations and multi-media marketing. The top players from each venue came together in November for a championship in Las Vegas.

In November, via a new new national partnership with Folds of Honor, Topgolf sponsored Patriot Golf Day to raise money for scholarships for children and spouses of fallen or disabled service members.

"We are unique; we stand out from others that combine sports and entertainment,” said Erik Anderson, co-shairman & CEO for Topgolf. "We are outdoors. It turns out people like being outdoors.

"And we have a 12-14 acre scale. So with a lot of room, we can go big. Big HDTV screens everywhere. Big entertainment platforms. So you can watch games and you can compete. We opened our flagship location in Las Vegas in May, which has taken us to another brand-awareness level and raised awareness among the public about Topgolf as a sports and lifestyle destination," he said.

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