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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec162014

Top Sports Marketers Of The Year 2014: BBDO Worldwide — The Work, The Work

By the Staff of NYSportsJournalism.com

December 17, 2014: You know you've put in a full day at work when you get Mike Tyson to return the piece of ear he bit off of Evander Holyfield (Foot Locker), have the M&M known as Ms. Brown buy insurance from the Geico Gecko, convince Godzilla to go waterskiing and Johnny Manziel to conduct a Jamboogie exercise class (Snickers), put Arnold Schwarzenegger in a wig and have him play table tennis (Bud Light) and create a plethora of impactful PSAs, including "Ban Bossy," a multi-platform to "encourage leadership and achievement in girls."

Welcome to the 24/7 world of BBDO Worldwide.

Companies that have aligned with the global agency are looking for, if not the impossible, certainly extraordinary solutions to their uncommon marketing, advertising and sales needs.

This past year, BBDO Worldwide delivered in the sports category for the likes of Bud Light (Energy BBDO), Canadian Olympic Committee (Proximity Canada), Diet Mt. Dew with Dale Earnhardt Jr. (BBDO NY), FedEx (BBDO NY), Foot Locker (BBDO NY), Emirates Airline for the FIFA World Cup with Cristiano Ronaldo and Pelé (Impact BBDO), Lowe's (BBDO NY), Mars Chocolate North America M&M's/Snickers (BBDO NY), MLB "For the Love of Baseball" (BBDO NY), Tag Heuer (CLM BBDO) and Visa (BBDO NY) for the Winter Olympics and a group of Nobel Peace Laureates and nominees who were "United in Rivalry" (BBDO, NY) for the FIFA World Cup, including Oscar Arias, Leymah Gbowee, Bob Geldorf, David Trimble and Lech Walesa,

And we'll give a big nod to the creative for Viagra (BBDO NY), which focuses on getting the most enjoyment out of what many consider to the the ultimate workout.

The Bud Light "Up for Whatever" campaign crossed multiple boundaries and kept growing new legs, including getting Schwarzenegger to play table tennis; turning Crested Butte, Colorado into Whatever USA; and putting NFL fans on the field and NBA fans on the court with pro athletes.

Looking ahead, Bud Light is planning to open the House of Whatever in Phoenix during Super Bowl XLIX this February. Also at Super Bowl XLIX, Snickers will return to the airwaves (NBC) for the first time since 2011.

Just as impressive may be BBDO's PSA work. Among the organizations that have tapped into BBDO's creative juices: Autism Speaks, Save the Children, the Police Athletic League, Christopher and Dana Reeve Foundation and Special Olympics.

Sandy Hook Promise on the two-year anniversary of the tragic events in Connecticut (Dec. 16) unveiled with BBDO NY a multi-platform effort intended to "Protect Our Kids from the real threats, not just the Monsters Under the Bed."

With the help of BBDO's internal Women's Council, LeanIn.Org and Girl Scouts of the USA in March launched "Ban Bossy," a multi-platform effort to "encourage leadership and achievement in girls." The campaign came with educational materials, a dedicated Web site, two PSAs and endorsements from such celebrities as Beyoncé, Condoleezza Rice, Jimmie Johnson, Jennifer Garner and Jane Lynch. The PSA from BBDO New York, "Change the Story," shows young girls talking about the power of the word "bossy" and the plans they have to overcome its negative impact, and comes with a call-to-action for "all of us to ban bossy."

Among those whose blood, sweat and tears drive BBDO are David Lubars (Chief Creative Officer, Worldwide), Greg Hahn (Chief Creeative Office New York), Chris Beresford-Hill (Executive Creative Director), Dan Lucey (Executive Creative Director) and John Osborn, who this year celebrated his tenth  anniversary as President and CEO for BBDO New York,

"The challenge and the opportunity is to avoid falling into the trap of telling and really strive to engage through storytelling," Osborne said during an interview with NYSportsJournalism earlier this year. "There is a big difference between telling and storytelling. When we are at our best on behalf of our clients is when we are telling a story that really engages an audience. And ultimately creates an effect where the audiences that we are reaching want to pass along the story of our client. Ultimately, we want to tell stories that people will remember and also get our brand registration in there. And create a buzz."

Q&A: MLB, M&M's Ban Bossy Through The BBDO Looking Glass

Back to Top Sports Marketers of the Year 2014

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