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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
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8. Pittsburgh Steelers
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec162013

Top Sports Marketers Of The Year 2013: Buffalo Wild Wings — Play On

By the Staff of NYSportsJournalism.com

December 16, 2013: Earlier this year, in anticipation of the college basketball men's and women's tournaments and related national interest, the NCAA added a marketing partner and official designation to its roster, signing a deal that made Buffalo Wild Wings the “official hangout of March Madness.”

The multi-year deal. which encompasses all 89 NCAA championships through 2016, enhanced and expanded Buffalo Wild Wing's already prominent presence in sports.

The Minneapolis-based franchise is in its second season as title sponsor for the college football Buffalo Wild Wings Bowl (Dec. 28 in Sun Devil Stadium, Tempe, Ariz., between the Big Ten’s Michigan Wolverines and the Big 12’s Kansas State Wildcats, broadcast live on ESPN).

A "Team Up for Kids" initiative supports youth sports in underserved communities. Through a partnership with Boys & Girls Clubs of America, Buffalo Wild Wings has been "creating and enhancing flag and tackle football and cheerleading programs through grants that increase opportunities for kids to participate in team sports at Clubs across the country."

BWW unveiled this month that it was switching from Coca-Cola to PepsiCo as its soda supplier. The deal also extends to sibling brands such as Doritos and Mountain Dew, through which Buffalo Wild Wings plans to capitalize in its more than 975 locations on PepsiCo’s relationships with such major sports organizations as the NFL and MLB.

Buffalo Wild Wings' first go-round as the NCAA's "official hangout" for March Madness came with a multi-platform campaign that included TV, Internet, social media, a bracket app, and activation rights that BWW said would increase over the next four years. In addition, Buffalo Wild Wings said it would "create consumer promotions and interact with fans" at key NCAA events such as NCAA March Madness, including the NCAA Men’s Final Four and national championship, which the company cited as being "historically top drivers to Buffalo Wild Wings restaurants."

According to Kathy Benning, Buffalo Wild Wings evp-global brand and business development, “We love that we’ve become the destination for fans across the country to share in that excitement. With our social atmosphere and every game on our wall-to-wall flat screen TVs, Buffalo Wild Wings is the closest thing to the action on the court.”

Buffalo Wild Wings Signs As Official NCAA Partner

Buffalo Wild Wings Goes Wild Over Pepsi, Dortitos, NCAA, MLB, NFL

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