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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec282016

Top Sports Marketer Of The Year 2016: NFL Steps Up With My Cleats, My Cause

By the Staff of NYSportsJournalism.com

December 26, 2016: The NFL is constantly on the firing line by critics for getting things wrong.

In this case, they got it right.

For all games during Week 13 — beginning with the Dallas Cowboys at the Minnesota Vikings on Thursday Night Football on Dec. 1 and running through Monday Night Football on Dec. 5 — some 500 NFL players wore cleats they each designed to support specific charities, events, people and causes, under the umbrella "My Cause, My Cleats" platform.

The NFL extended the event to the next weekend for the Cleveland Browns and Tennessee Titans, who wore their cleats on Dec. 11 because they had a bye week the previous weekend.

The focus of respective messaging included raising awareness about cancer, birth defects, mental health, diabetes, bullying, lack of water in East African communities, pet adoption, arts and improving education to kids nationwide. Many of the players supported their own foundations, including Drew Brees (Brees Dream, which works to improve the quality of life for cancer patients and their families) and Von Miller (Von’s Vision, a non-profit group that gives glasses to children in need).

The league, NFL Players Assn. and the players worked with NFL partners Nike, adidas and Under Armor to create the plethora of shoes. The initiative was a culmination of 18 months of collaborative work between the NFL and its players.

NFL said it is talks with NFLPA to expand the platform for 2017 and beyond.

"These will be seen on nationally televised games, so it will bring so much attention to so many causes," said Alfred Morris, running back for the Cowboys, whose cleats supported The Salvation Army. "This is the first year we are doing this. Even if you are not involved with a cause, we want people to relate to them and get actively involved."

Following the games, the league said each player would have the opportunity to raise funds for their respective cause by auctioning their cleats at NFL Auction.

All of the funds raised were to be donated to the designated charities, which must have 501c3 status, according to the NFL.

Among marketing support was a "My Cause, My Cleats"-themed TV spot support, with the tag line, "Every Cleat Tells A Story." It showed wide receiver Brandon Marshall of the New York Jets designing his cleats along with kids from his Project 375 foundation, which focuses on promoting awareness of mental health.

In addition to on-air visuals and mentions during broadcast games, support includes a dedicated Web site, social media and a online player platform in partnership with The Players’ Tribune.

"One of the great NFL traditions is how our players passionately support important causes in their communities and around the globe every year," said NFL commissioner Roger Goodell during a media event. 

"They are incredibly creative by nature so we are not surprised how they are seizing the opportunity this week with inspiring expressions of their charitable commitments on their cleats, online and through social media."

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