Top
NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Jan232019

Top Sports Marketers Of The Year 2018: PGA Tour Links History To The Future

By the Staff of NYSportsJournalism

VOTE HERE

January 2019: The PGA Tour was very busy in 2018 both on and off the course.

In April, in an effort to inspire core fans and attract casual and non-fans to the sport, the PGA Tour unveiled a multi-platform campaign, “Live Under Par,” its first new marketing effort from Troika, Los Angeles, and first new campaign in more than 20 years.

According to the PGA Tour, the campaign is “designed to capture and celebrate the energy and spirit of today’s Tour.”

“The new campaign captures not just a way to play, but a way to be,” Joe Arcuri, CMO for the PGA Tour, said via the organization.

It followed a deal signed in September 2017 with Mitú, a media company that is a leader in creating mainstream entertainment for a young Latino audience, calling it a "partnership intended to bring the players, tournaments and fan experiences of the Tour to a cross-cultural audience in an authentic and relatable way,"

In June, multi-media company Discovery signed a 12-year alliance with the the PGA Tour to create "an international multi-platform home for golf, delivering the sport’s most exciting moments, players and championships to passionate fans around the world on every screen and device.”

The partnership, which began this month, includes global multi-platform live rights —  outside the U.S. — to all PGA Tour media properties, totaling about 2,000 hours of content per year.

Among the programming: the six Tours operating under the PGA Tour umbrella and nearly 150 tournaments annually, such as The Players Championship, the FedExCup Playoffs and the Presidents Cup.

The price of the “investment” was put at $2 billion by Discovery.

Also in June, the PGA Tour signed a deal thru 2022 naming Omni Hotels & Resorts as the official hotel partner of the PGA Tour and PGA Tour Champions.

The alliance was organic as Omni’s destination of 60 hotels includes 12 golf resorts featuring more than 25 golf courses.

In July the PGA Tour signed a deal naming Aon the “official risk, retirement and health advisor of the PGA Tour.”

Marketing support is anchored by the Aon Risk Reward Challenge, offering a cool million dollars each to the man who finishes the season with the best score on ‘the most strategically challenging holes across both the PGA Tour schedule."

In September, calling it the first sports partnership in the brand’s history, Coca-Cola’s Dasani Sparking has signed a deal naming it the “official sparkling water of the PGA Tour.”

The alliance came with multi-media marketing, anchored by a TV spot, “Dasani Sparking Brings Extra Sparkle To PGA Tour.”

Last July, the PGA Tour revamped its tournament schedule beginning with the 2019 season.

The most significant move: reducing the FedExCup Playoffs from four to three tournaments, concluding the weekend of Aug. 24-25.

In November, the PGA Tour signed a six-year deal with Japan-based online fashion retailer ZozoTown to establish what would be the first annual PGA Tour tournament in Japan.

The Zozo Championship, co-sanctioned by the Japan Golf Tour Organization, is scheduled to debut at Accordia Golf Narashino Country Club the week of Oct. 21, 2019, coinciding with the opening segment of the 2019-20 PGA Tour FedExCup Season.
 
This deal followed an alliance between the PGA Tour and and Jupiter Golf Network Co. to grow viewership of golf across Japan.

And of significant importance, the PGA Tour and its tournaments generated a record $190 million for more than 3,000 charitable causes in 2018, bringing the all-time total to $2.84 billion.

“Through the world of golf, the PGA Tour and its tournaments, backed by its network of volunteers, drive positive impact at unprecedented levels to support and improve local communities,” PGA Tour commissioner Jay Monahan said via the organization.

Discovery, PGA Tour Sign 12-Year $2B Deal

PGA Tour Adds $70M TO FedEx Cup

PGA Tour Establishes First Official Tournament In Japan

VOTE HERE

Share and Vote on Twitter #TopSportsMarketer

Back to Top Ten Sports Marketers 2018

Back to Home Page