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NEWS REAL

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Dec202016

Top Ten Sports Marketers Of The Year 2016: From Surreal To Sir Real To The Real Deal

By the Staff of NYSportsJournalism.com

VOTE HERE

Janaury 1, 2017: According to Merriam-Webster, America's leading dictionary publisher, the Word of the Year for 2016 is “surreal,” so designated based on a “high volume of lookups and a significant year-over-year increase in lookups.”

Merriam-Webster defines the word surreal as "having the disorienting, quality of a dream; unreal; fantastic."

And that may be one way to also define the Top Ten Sports Marketers of the Year for 2016.

Surreal could include the Chicago Cubs winning the World Series for the first time since 1908, the NFL’s Rams moving back to Los Angeles after more than 20 years in St. Louis, the 500 NFL players who helped to design their own shoes for the "My Cleats My Cause" campaign, Los Angeles being selected by the U.S. Olympic Committee to bid for hosting duties for the 2024 Summer Games after Boston dropped out and NBCU’s success broadcasting the 2016 Summer Games despite a plethora of challenges.

Sir Real would be a way to refer to Craig Sager and his amazing fight with cancer until sadly succumbing on Dec. 15, with one positive result being the attention and public awareness for the Sager Strong Foundation and its support of cancer research.

And the real deals would be a category for the American Cancer Society and its joining with universities and college coaches for nationwide cause marketing efforts; the glittering growth of Topgolf and the NOW line from Topps over the past year; and the NHL putting together the World Cup of Hockey, a success on the ice and in marketing.

There were many reasons that the ten leagues, organizations and events were selected as the Top Ten Sports Marketers of the Year by the staff of NYSportsJournalism. But the underlying and uniting reason was that they separated themselves from all others in marketing, activation, awareness and creativity.

The list was compiled after a review of the stories, articles, Q&A's, features, social media strengths, marketing, business efforts and response from readers, consumers and industry peers about companies, people, organizations, teams, leagues, agencies, medial outlets and others throughout the year.

This was also the reason why two men and two women were named, respectively, as the Male and Female Sports Marketers of the Year: Shaquille O’Neal, Dwayne "The Rock" Johnson, Simone Biles and Carli Lloyd.

The ten companies, leagues and categories will now go to a vote among the public-at-large.

Ultimately, one of them will become the Grand Sports Marketer of the Year and join past winners including BBVA Compass (2010), Mission AthleteCare (2012), Stand Up to Cancer with MLB and MasterCard (2013), The ALS Assn. (2014) and Special Olympics World Games Los Angeles (2015).

Congratulations to all of those nominated for the work and achievements you have had in 2016, and to the achievements to come in 2017 and beyond.

The Top Sports Marketers of the Year for 2016 (in alphabetical order): 2024 Olympics L.A./Paris, American Cancer Society, Chicago Cubs, Los Angeles Rams, NBCU Rio 2016 Olympics, NFL "My Cause My Cleats", NHL World Cup of Hockey, #SagerStrong with Turner Sports/NBA, Topgolf and Topps NOW.

VOTE HERE

Top Ten Sports Marketers of the Year

• 2024 Olympics L.A./Paris (See the full story here.)
• American Cancer Society (See the full story here.)
• Chicago Cubs (See the full story here.)
• Los Angeles Rams (See the full story here.)
• NBCU Rio 2016 Olympics (See the full story here.)
• NFL "My Cause My Cleats" (See the full story here.)
• NHL World Cup of Hockey (See the full story here.)
• Sager Strong with Turner Sports/NBA (See the full story here.)
• Topgolf (See the full story here.)
• Topps NOW (See the full story here.)

Male Sports Marketer of the Year: Dwayne "The Rock" Johnson (See his full story here)

Male Sports Marketer of the Year: Shaquille O’Neal (See his full story here.)

Female Sports Marketer of the Year: Simone Biles (See her full story here.)

Female Sports Marketer of the Year: Carli Lloyd (See her full story here.)

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