Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec202016

Top Ten Sports Marketers Of The Year 2016: From Surreal To Sir Real To The Real Deal

By the Staff of NYSportsJournalism.com

VOTE HERE

Janaury 1, 2017: According to Merriam-Webster, America's leading dictionary publisher, the Word of the Year for 2016 is “surreal,” so designated based on a “high volume of lookups and a significant year-over-year increase in lookups.”

Merriam-Webster defines the word surreal as "having the disorienting, quality of a dream; unreal; fantastic."

And that may be one way to also define the Top Ten Sports Marketers of the Year for 2016.

Surreal could include the Chicago Cubs winning the World Series for the first time since 1908, the NFL’s Rams moving back to Los Angeles after more than 20 years in St. Louis, the 500 NFL players who helped to design their own shoes for the "My Cleats My Cause" campaign, Los Angeles being selected by the U.S. Olympic Committee to bid for hosting duties for the 2024 Summer Games after Boston dropped out and NBCU’s success broadcasting the 2016 Summer Games despite a plethora of challenges.

Sir Real would be a way to refer to Craig Sager and his amazing fight with cancer until sadly succumbing on Dec. 15, with one positive result being the attention and public awareness for the Sager Strong Foundation and its support of cancer research.

And the real deals would be a category for the American Cancer Society and its joining with universities and college coaches for nationwide cause marketing efforts; the glittering growth of Topgolf and the NOW line from Topps over the past year; and the NHL putting together the World Cup of Hockey, a success on the ice and in marketing.

There were many reasons that the ten leagues, organizations and events were selected as the Top Ten Sports Marketers of the Year by the staff of NYSportsJournalism. But the underlying and uniting reason was that they separated themselves from all others in marketing, activation, awareness and creativity.

The list was compiled after a review of the stories, articles, Q&A's, features, social media strengths, marketing, business efforts and response from readers, consumers and industry peers about companies, people, organizations, teams, leagues, agencies, medial outlets and others throughout the year.

This was also the reason why two men and two women were named, respectively, as the Male and Female Sports Marketers of the Year: Shaquille O’Neal, Dwayne "The Rock" Johnson, Simone Biles and Carli Lloyd.

The ten companies, leagues and categories will now go to a vote among the public-at-large.

Ultimately, one of them will become the Grand Sports Marketer of the Year and join past winners including BBVA Compass (2010), Mission AthleteCare (2012), Stand Up to Cancer with MLB and MasterCard (2013), The ALS Assn. (2014) and Special Olympics World Games Los Angeles (2015).

Congratulations to all of those nominated for the work and achievements you have had in 2016, and to the achievements to come in 2017 and beyond.

The Top Sports Marketers of the Year for 2016 (in alphabetical order): 2024 Olympics L.A./Paris, American Cancer Society, Chicago Cubs, Los Angeles Rams, NBCU Rio 2016 Olympics, NFL "My Cause My Cleats", NHL World Cup of Hockey, #SagerStrong with Turner Sports/NBA, Topgolf and Topps NOW.

VOTE HERE

Top Ten Sports Marketers of the Year

• 2024 Olympics L.A./Paris (See the full story here.)
• American Cancer Society (See the full story here.)
• Chicago Cubs (See the full story here.)
• Los Angeles Rams (See the full story here.)
• NBCU Rio 2016 Olympics (See the full story here.)
• NFL "My Cause My Cleats" (See the full story here.)
• NHL World Cup of Hockey (See the full story here.)
• Sager Strong with Turner Sports/NBA (See the full story here.)
• Topgolf (See the full story here.)
• Topps NOW (See the full story here.)

Male Sports Marketer of the Year: Dwayne "The Rock" Johnson (See his full story here)

Male Sports Marketer of the Year: Shaquille O’Neal (See his full story here.)

Female Sports Marketer of the Year: Simone Biles (See her full story here.)

Female Sports Marketer of the Year: Carli Lloyd (See her full story here.)

Back to Home Page